{"id":"https://openalex.org/W3013878397","doi":"https://doi.org/10.29264/jmmn.v12i1.6973","title":"Pengaruh potongan harga terhadap pembelian impulsif pada pengguna aplikasi grab (grabfood)","display_name":"Pengaruh potongan harga terhadap pembelian impulsif pada pengguna aplikasi grab (grabfood)","publication_year":2020,"publication_date":"2020-11-05","ids":{"openalex":"https://openalex.org/W3013878397","doi":"https://doi.org/10.29264/jmmn.v12i1.6973","mag":"3013878397"},"language":"id","primary_location":{"id":"mag:3013878397","doi":"https://doi.org/10.29264/jmmn.v12i1.6973","is_oa":false,"landing_page_url":"https://journal.feb.unmul.ac.id/index.php/JURNALMANAJEMEN/article/download/6973/pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Manajemen","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014762325","display_name":"Danang Kusnanto","orcid":"https://orcid.org/0000-0003-3884-9790","observed_orcids":["https://orcid.org/0000-0003-3884-9790"]},"institutions":[{"id":"https://openalex.org/I4210096913","display_name":"University of Singaperbangsa Karawang","ror":"https://ror.org/00vc1fz20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096913"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Danang Kusnanto","raw_affiliation_strings":["Universitas Singaperbangsa Karawang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Singaperbangsa Karawang","institution_ids":["https://openalex.org/I4210096913"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007622798","display_name":"Abidzar Achmadtyar Fazrul Haq","orcid":"https://orcid.org/0000-0001-9164-5602","observed_orcids":["https://orcid.org/0000-0001-9164-5602"]},"institutions":[{"id":"https://openalex.org/I4210096913","display_name":"University of Singaperbangsa Karawang","ror":"https://ror.org/00vc1fz20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096913"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Abidzar Achmadtyar Fazrul Haq","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa, Karawang"],"raw_orcid":"https://orcid.org/0000-0001-9164-5602","affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa, Karawang","institution_ids":["https://openalex.org/I4210096913"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5087808482","display_name":"Ilyan Sandrian Fahmi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210096913","display_name":"University of Singaperbangsa Karawang","ror":"https://ror.org/00vc1fz20","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210096913"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ilyan Sandrian Fahmi","raw_affiliation_strings":["Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa, Karawang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa, Karawang","institution_ids":["https://openalex.org/I4210096913"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210096913"],"apc_list":null,"apc_paid":null,"fwci":3.0921,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.91753574,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"12","issue":"1","first_page":"1","last_page":"9"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6660000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.6660000085830688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.2190999984741211,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.11240000277757645,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.7720000147819519},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.8659999966621399},{"id":"https://openalex.org/keywords/grabfood","display_name":"GrabFood","score":0.890999972820282},{"id":"https://openalex.org/keywords/food-delivery-platforms","display_name":"food delivery apps","score":0.7960000038146973},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.6819999814033508},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7870000004768372},{"id":"https://openalex.org/keywords/online-food-ordering","display_name":"online food ordering","score":0.6299999952316284}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.8140624761581421},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6006134748458862},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1396063268184662}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3013878397","doi":"https://doi.org/10.29264/jmmn.v12i1.6973","is_oa":false,"landing_page_url":"https://journal.feb.unmul.ac.id/index.php/JURNALMANAJEMEN/article/download/6973/pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Manajemen","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4414663563","https://openalex.org/W3022933362","https://openalex.org/W4409306596","https://openalex.org/W4409305557","https://openalex.org/W7216799197","https://openalex.org/W7071490378","https://openalex.org/W3192830941","https://openalex.org/W4381744690","https://openalex.org/W7070478790","https://openalex.org/W2889338552"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1,52],"bertujuan":[2],"untuk":[3,18],"mengetahui":[4,19],"bagaimana":[5],"gambaran":[6],"dari":[7],"potongan":[8,23,88,110,139,163],"harga":[9,24,89,111,164],"dan":[10,35,75,92,121],"pembelian":[11,26,93,127,141,166],"impulsif":[12,27,94,142],"pada":[13,132],"aplikasi":[14,43,133],"Grab":[15,44,134],"(GrabFood)":[16,135],"serta":[17],"seberapa":[20],"besar":[21,137],"pengaruh":[22,105,138,162],"terhadap":[25,140,165],"mahasiswa":[28,114],"Program":[29,115],"Studi":[30,116],"Manajemen":[31,117],"2017":[32,118],"Fakultas":[33,119],"Ekonomi":[34,120],"Bisnis":[36,122],"Universitas":[37,123],"Singaperbangsa":[38,124],"Karawang":[39,125],"yang":[40,48,70,82,107,157],"jadi":[41],"pengguna":[42],"(GrabFood).":[45],"Teknik":[46],"sampling":[47,56,61],"digunakan":[49,71],"dalam":[50,126,151],"penelitian":[51,103],"adalah":[53,72],"teknik":[54],"probability":[55],"dengan":[57,62,136],"proporsional":[58],"simple":[59],"random":[60],"jumlah":[63],"responden":[64],"sebanyak":[65],"142":[66],"orang.":[67],"Analisis":[68],"data":[69],"analisis":[73,76,80,101],"deskriptif":[74,81],"verifikatif.":[77],"Berdasarkan":[78,145],"hasil":[79,100,146],"telah":[83],"dilakukan":[84],"dapat":[85,148],"dinyatakan":[86,149],"bahwa":[87,109,150],"berpengaruh":[90,96],"positif":[91],"juga":[95],"positif.":[97],"Kemudian":[98],"berdasarkan":[99],"verifikatif":[102],"ditemukan":[104],"langsung":[106],"menunjukkan":[108],"akan":[112],"mendorong":[113],"tidak":[128],"terencana":[129],"(pembelian":[130],"impulsif)":[131],"sebesar":[143],"43,3%.":[144],"tersebut":[147],"pengujian":[152],"hipotesis":[153],"maka":[154],"tolak":[155],"H0,":[156],"dimana":[158],"memiliki":[159],"arti":[160],"terdapat":[161],"impulsif.":[167]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":7},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2020-04-03T00:00:00"}
