{"id":"https://openalex.org/W3013820189","doi":"https://doi.org/10.30794/pausbed.680217","title":"marka ileti\u015fim arac\u0131 olarak \u00fcr\u00fcn yerle\u015ftirme uygulamalar\u0131n\u0131n Hollywood ve T\u00fcrk sinema filmleri \u00fczerine kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak incelenmesi","display_name":"marka ileti\u015fim arac\u0131 olarak \u00fcr\u00fcn yerle\u015ftirme uygulamalar\u0131n\u0131n Hollywood ve T\u00fcrk sinema filmleri \u00fczerine kar\u015f\u0131la\u015ft\u0131rmal\u0131 olarak incelenmesi","publication_year":2020,"publication_date":"2020-03-24","ids":{"openalex":"https://openalex.org/W3013820189","doi":"https://doi.org/10.30794/pausbed.680217","mag":"3013820189"},"language":"tr","primary_location":{"id":"doi:10.30794/pausbed.680217","doi":"https://doi.org/10.30794/pausbed.680217","is_oa":true,"landing_page_url":"https://doi.org/10.30794/pausbed.680217","pdf_url":"https://dergipark.org.tr/tr/download/article-file/1168353","source":{"id":"https://openalex.org/S4210229071","display_name":"Pamukkale University Journal of Social Sciences Institute","issn_l":"1308-2922","issn":["1308-2922","2147-6985"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pamukkale University Journal of Social Sciences Institute","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://dergipark.org.tr/tr/download/article-file/1168353","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112490939","display_name":"Duygu YAMAN","orcid":"https://orcid.org/0000-0003-2941-4592","observed_orcids":["https://orcid.org/0000-0003-2941-4592"]},"institutions":[{"id":"https://openalex.org/I48843708","display_name":"Pamukkale University","ror":"https://ror.org/01etz1309","country_code":"TR","type":"education","lineage":["https://openalex.org/I48843708"]},{"id":"https://openalex.org/I79946792","display_name":"Mu\u011fla University","ror":"https://ror.org/05n2cz176","country_code":"TR","type":"education","lineage":["https://openalex.org/I79946792"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Duygu YAMAN","raw_affiliation_strings":["Pamukkale University Journal of Social Sciences Institute Pamukkale \u00dcniversitesi","Bu \u00e7al\u0131\u015fma Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc'nde 2019 y\u0131l\u0131nda sunulan ve kabul edilen \"Marka \u0130leti\u015fimi A\u00e7\u0131s\u0131ndan \u00dcr\u00fcn",". Hollywood, T\u00fcrk Sinemas\u0131","Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Olarak \u0130ncelenmesi\", Pamukkale \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Dergisi, say\u0131 40, Denizli, s.169-188","Tanyeri Maz\u0131c\u0131, Ate\u015f ve","\u00dcniversitesi, ISPARTA","\u00dczerine Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Bir \u0130nceleme\" isimli y\u00fcksek lisans tezinden \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r. *"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pamukkale University Journal of Social Sciences Institute Pamukkale \u00dcniversitesi","institution_ids":["https://openalex.org/I48843708"]},{"raw_affiliation_string":"Bu \u00e7al\u0131\u015fma Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc'nde 2019 y\u0131l\u0131nda sunulan ve kabul edilen \"Marka \u0130leti\u015fimi A\u00e7\u0131s\u0131ndan \u00dcr\u00fcn","institution_ids":["https://openalex.org/I79946792"]},{"raw_affiliation_string":". Hollywood, T\u00fcrk Sinemas\u0131","institution_ids":[]},{"raw_affiliation_string":"Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Olarak \u0130ncelenmesi\", Pamukkale \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Dergisi, say\u0131 40, Denizli, s.169-188","institution_ids":["https://openalex.org/I48843708"]},{"raw_affiliation_string":"Tanyeri Maz\u0131c\u0131, Ate\u015f ve","institution_ids":[]},{"raw_affiliation_string":"\u00dcniversitesi, ISPARTA","institution_ids":[]},{"raw_affiliation_string":"\u00dczerine Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Bir \u0130nceleme\" isimli y\u00fcksek lisans tezinden \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r. *","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5127010697","display_name":"MEHMET MARANGOZ","orcid":"https://orcid.org/0009-0008-5548-3384","observed_orcids":["https://orcid.org/0009-0008-5548-3384","https://orcid.org/0000-0002-1589-2940"]},"institutions":[{"id":"https://openalex.org/I48843708","display_name":"Pamukkale University","ror":"https://ror.org/01etz1309","country_code":"TR","type":"education","lineage":["https://openalex.org/I48843708"]},{"id":"https://openalex.org/I79946792","display_name":"Mu\u011fla University","ror":"https://ror.org/05n2cz176","country_code":"TR","type":"education","lineage":["https://openalex.org/I79946792"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Mehmet MARANGOZ","raw_affiliation_strings":["Pamukkale University Journal of Social Sciences Institute Pamukkale \u00dcniversitesi","Bu \u00e7al\u0131\u015fma Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc'nde 2019 y\u0131l\u0131nda sunulan ve kabul edilen \"Marka \u0130leti\u015fimi A\u00e7\u0131s\u0131ndan \u00dcr\u00fcn",". Hollywood, T\u00fcrk Sinemas\u0131","Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Olarak \u0130ncelenmesi\", Pamukkale \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Dergisi, say\u0131 40, Denizli, s.169-188","Tanyeri Maz\u0131c\u0131, Ate\u015f ve","\u00dcniversitesi, ISPARTA","\u00dczerine Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Bir \u0130nceleme\" isimli y\u00fcksek lisans tezinden \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r. *"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pamukkale University Journal of Social Sciences Institute Pamukkale \u00dcniversitesi","institution_ids":["https://openalex.org/I48843708"]},{"raw_affiliation_string":"Bu \u00e7al\u0131\u015fma Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc'nde 2019 y\u0131l\u0131nda sunulan ve kabul edilen \"Marka \u0130leti\u015fimi A\u00e7\u0131s\u0131ndan \u00dcr\u00fcn","institution_ids":["https://openalex.org/I79946792"]},{"raw_affiliation_string":". Hollywood, T\u00fcrk Sinemas\u0131","institution_ids":[]},{"raw_affiliation_string":"Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Olarak \u0130ncelenmesi\", Pamukkale \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Dergisi, say\u0131 40, Denizli, s.169-188","institution_ids":["https://openalex.org/I48843708"]},{"raw_affiliation_string":"Tanyeri Maz\u0131c\u0131, Ate\u015f ve","institution_ids":[]},{"raw_affiliation_string":"\u00dcniversitesi, ISPARTA","institution_ids":[]},{"raw_affiliation_string":"\u00dczerine Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Bir \u0130nceleme\" isimli y\u00fcksek lisans tezinden \u00e7\u0131kar\u0131lm\u0131\u015ft\u0131r. *","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.1923,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.60550495,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8687000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8687000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10758","display_name":"Cinema and Media Studies","score":0.03200000151991844,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.028699999675154686,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-placement","display_name":"product placement","score":0.9610000252723694},{"id":"https://openalex.org/keywords/film-advertising","display_name":"film advertising","score":0.6610000133514404},{"id":"https://openalex.org/keywords/hollywood-cinema","display_name":"Hollywood cinema","score":0.6930000185966492},{"id":"https://openalex.org/keywords/turkish-film","display_name":"Turkish cinema","score":0.9240000247955322},{"id":"https://openalex.org/keywords/brand-communication","display_name":"brand communication","score":0.6650000214576721},{"id":"https://openalex.org/keywords/international-brands","display_name":"international brands","score":0.6819999814033508}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.443517804145813},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.34607672691345215},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.27306222915649414}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.30794/pausbed.680217","doi":"https://doi.org/10.30794/pausbed.680217","is_oa":true,"landing_page_url":"https://doi.org/10.30794/pausbed.680217","pdf_url":"https://dergipark.org.tr/tr/download/article-file/1168353","source":{"id":"https://openalex.org/S4210229071","display_name":"Pamukkale University Journal of Social Sciences Institute","issn_l":"1308-2922","issn":["1308-2922","2147-6985"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pamukkale University Journal of Social Sciences Institute","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/680217","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/tr/pub/pausbed/issue/55392/680217","pdf_url":null,"source":{"id":"https://openalex.org/S4210229071","display_name":"Pamukkale University Journal of Social Sciences Institute","issn_l":"1308-2922","issn":["1308-2922","2147-6985"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.30794/pausbed.680217","doi":"https://doi.org/10.30794/pausbed.680217","is_oa":true,"landing_page_url":"https://doi.org/10.30794/pausbed.680217","pdf_url":"https://dergipark.org.tr/tr/download/article-file/1168353","source":{"id":"https://openalex.org/S4210229071","display_name":"Pamukkale University Journal of Social Sciences Institute","issn_l":"1308-2922","issn":["1308-2922","2147-6985"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Pamukkale University Journal of Social Sciences Institute","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3013820189.pdf","grobid_xml":"https://content.openalex.org/works/W3013820189.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W1568705103","https://openalex.org/W2007500665","https://openalex.org/W2617628023"],"related_works":["https://openalex.org/W7008159260","https://openalex.org/W4412064203","https://openalex.org/W4308259573","https://openalex.org/W4381892261","https://openalex.org/W1583262100","https://openalex.org/W2915881952","https://openalex.org/W7034067371","https://openalex.org/W7055227841","https://openalex.org/W2808710812","https://openalex.org/W7043880972"],"abstract_inverted_index":{"Bir":[0],"reklam":[1,42],"faaliyeti":[2],"olarak":[3,18,125],"her":[4,134],"ge\u00e7en":[5],"g\u00fcn":[6],"yay\u0131lan":[7],"\u00fcr\u00fcn":[8,51,87,103,129],"yerle\u015ftirme":[9,22,52,88,104,114,130],"uygulamalar\u0131":[10,23],"g\u00fcn\u00fcm\u00fczde":[11],"markalar":[12,25,145],"taraf\u0131ndan":[13],"s\u0131k\u00e7a":[14],"kullan\u0131lan":[15],"bir":[16,26],"uygulama":[17,40],"kendini":[19],"g\u00f6stermektedir.":[20],"\u00dcr\u00fcn":[21],"ile":[24,80],"dizi,":[27],"film,":[28],"klip":[29],"vb.":[30],"alanlara":[31],"markalar\u0131n\u0131n":[32],"yerle\u015ftirmesini":[33],"yaparak":[34],"tan\u0131t\u0131m":[35],"faaliyetleri":[36],"yapmakta":[37],"ve":[38,66,74,82,91],"bu":[39],"geleneksel":[41],"faaliyetlerinin":[43],"gittik\u00e7e":[44],"\u00f6nemini":[45],"yitirmesine":[46],"sebep":[47],"olmaktad\u0131r.":[48],"\u00c7al\u0131\u015fman\u0131n":[49],"amac\u0131":[50],"uygulamalar\u0131n\u0131n":[53],"sinema":[54,85],"filmlerinde":[55,86,132,150],"kullan\u0131m\u0131n\u0131":[56],"ortaya":[57,93],"koymakt\u0131r.":[58],"Bu":[59],"ama\u00e7":[60],"do\u011frultusunda":[61],"2013-2018":[62],"y\u0131llar\u0131":[63],"aras\u0131nda":[64],"\u00e7ekilen":[65],"en":[67,100,110,137,147],"y\u00fcksek":[68],"IMDB":[69],"puan\u0131na":[70],"sahip":[71],"alt\u0131":[72,75],"T\u00fcrk":[73,149],"Hollywood":[76,131],"filmi":[77],"i\u00e7erik":[78],"analizi":[79,96],"incelenmi\u015f":[81],"iki":[83,135],"\u00fclkenin":[84],"uygulamalar\u0131ndaki":[89],"farkl\u0131l\u0131klar":[90],"benzerlikler":[92],"konmu\u015ftur.":[94],"\u0130\u00e7erik":[95],"sonu\u00e7lar\u0131na":[97],"g\u00f6re":[98],"filmlerde":[99],"\u00e7ok":[101,111,119,128,138,148],"yaz\u0131l\u0131":[102],"stratejisinin":[105],"kullan\u0131ld\u0131\u011f\u0131":[106],"g\u00f6r\u00fclmektedir.":[107],"Filmler":[108],"genelinde":[109],"hizmet-kargo":[112],"s\u0131n\u0131f\u0131nda":[113],"yap\u0131ld\u0131\u011f\u0131":[115,142],"sonucuna":[116],"ula\u015f\u0131lm\u0131\u015ft\u0131r.":[117],"En":[118,127],"vurgulanan":[120],"vaat":[121],"ise":[122,146],"teknoloji-kolayl\u0131k":[123],"vaadi":[124],"belirlenmi\u015ftir.":[126],"yap\u0131lm\u0131\u015f,":[133],"\u00fclkede":[136],"uluslararas\u0131":[139],"markalar\u0131n":[140],"yerle\u015ftirilmesinin":[141],"g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.":[143],"Kurgusal":[144],"yerle\u015ftirilmektedir.":[151]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2020-04-03T00:00:00"}
