{"id":"https://openalex.org/W3013252000","doi":null,"title":"\u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u044f \u043d\u0435\u0439\u0440\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443: \u0421\u0443\u0442\u044c, \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f, \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443","display_name":"\u041c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u044f \u043d\u0435\u0439\u0440\u043e\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443: \u0421\u0443\u0442\u044c, \u043a\u043b\u0430\u0441\u0438\u0444\u0456\u043a\u0430\u0446\u0456\u044f, \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W3013252000","mag":"3013252000"},"language":"uk","primary_location":{"id":"mag:3013252000","doi":null,"is_oa":true,"landing_page_url":"https://cyberleninka.ru/article/n/metodologiya-neyromarketingu-sut-klasifikatsiya-perspektivi-rozvitku/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306539687","display_name":"\u041d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a \u041d\u041b\u0422\u0423 \u0423\u043a\u0440\u0430\u0457\u043d\u0438","issn_l":"1994-7836","issn":["1994-7836","2519-2477"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310321241","host_organization_name":"Ukrainian National Forestry University","host_organization_lineage":["https://openalex.org/P4310321241"],"host_organization_lineage_names":["Ukrainian National Forestry University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u041d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a \u041d\u041b\u0422\u0423 \u0423\u043a\u0440\u0430\u0457\u043d\u0438","raw_type":null},"parent_works":[],"lineage":["https://openalex.org/W3013252000"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://cyberleninka.ru/article/n/metodologiya-neyromarketingu-sut-klasifikatsiya-perspektivi-rozvitku/pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076432786","display_name":"\u041d\u0430\u0437\u0430\u0440 \u0412\u0430\u0441\u0438\u043b\u044c\u043e\u0432\u0438\u0447 \u0424\u0456\u0433\u0443\u043d","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u041d. \u0412. \u0424\u0456\u0433\u0443\u043d","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5144610667","display_name":"\u0410. \u0412. \u0424\u0456\u0433\u0443\u043d","orcid":"https://orcid.org/0009-0008-9299-8504","observed_orcids":["https://orcid.org/0009-0008-9299-8504"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0410. \u0412. \u0424\u0456\u0433\u0443\u043d","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"24","issue":"5","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.3384000062942505,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.3384000062942505,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.20419999957084656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.10429999977350235,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.9869999885559082},{"id":"https://openalex.org/keywords/development-prospects","display_name":"development prospects","score":0.5619999766349792}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.23490622639656067}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:3013252000","doi":null,"is_oa":true,"landing_page_url":"https://cyberleninka.ru/article/n/metodologiya-neyromarketingu-sut-klasifikatsiya-perspektivi-rozvitku/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306539687","display_name":"\u041d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a \u041d\u041b\u0422\u0423 \u0423\u043a\u0440\u0430\u0457\u043d\u0438","issn_l":"1994-7836","issn":["1994-7836","2519-2477"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310321241","host_organization_name":"Ukrainian National Forestry University","host_organization_lineage":["https://openalex.org/P4310321241"],"host_organization_lineage_names":["Ukrainian National Forestry University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u041d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a \u041d\u041b\u0422\u0423 \u0423\u043a\u0440\u0430\u0457\u043d\u0438","raw_type":null}],"best_oa_location":{"id":"mag:3013252000","doi":null,"is_oa":true,"landing_page_url":"https://cyberleninka.ru/article/n/metodologiya-neyromarketingu-sut-klasifikatsiya-perspektivi-rozvitku/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306539687","display_name":"\u041d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a \u041d\u041b\u0422\u0423 \u0423\u043a\u0440\u0430\u0457\u043d\u0438","issn_l":"1994-7836","issn":["1994-7836","2519-2477"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310321241","host_organization_name":"Ukrainian National Forestry University","host_organization_lineage":["https://openalex.org/P4310321241"],"host_organization_lineage_names":["Ukrainian National Forestry University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u041d\u0430\u0443\u043a\u043e\u0432\u0438\u0439 \u0432\u0456\u0441\u043d\u0438\u043a \u041d\u041b\u0422\u0423 \u0423\u043a\u0440\u0430\u0457\u043d\u0438","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7200239354","https://openalex.org/W4406659317","https://openalex.org/W7030515375","https://openalex.org/W7025849409","https://openalex.org/W7053824822","https://openalex.org/W2979968182","https://openalex.org/W7006806787","https://openalex.org/W7199207274","https://openalex.org/W6988310835","https://openalex.org/W6997758175"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2020-04-03T00:00:00"}