{"id":"https://openalex.org/W3011381469","doi":"https://doi.org/10.51977/jsm.v2i1.187","title":"Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan Telkomsel","display_name":"Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan Telkomsel","publication_year":2020,"publication_date":"2020-02-18","ids":{"openalex":"https://openalex.org/W3011381469","doi":"https://doi.org/10.51977/jsm.v2i1.187","mag":"3011381469"},"language":"id","primary_location":{"id":"pmh:oai:ejurnal.ars.ac.id:article/187","doi":"https://doi.org/10.51977/jsm.v2i1.187","is_oa":true,"landing_page_url":"https://ejurnal.ars.ac.id/index.php/index/article/view/187","pdf_url":null,"source":{"id":"https://openalex.org/S4210241139","display_name":"Jurnal Sains Manajemen","issn_l":"2685-6972","issn":["2685-6972"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4391768133","host_organization_name":"ARS University","host_organization_lineage":["https://openalex.org/I4391768133"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.51977/jsm.v2i1","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ejurnal.ars.ac.id/index.php/index/article/view/187","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012370043","display_name":"Heni Rohaeni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391768133","display_name":"ARS University","ror":"https://ror.org/036qrqq32","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391768133"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Heni Rohaeni","raw_affiliation_strings":["Universitas ARS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas ARS","institution_ids":["https://openalex.org/I4391768133"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026369695","display_name":"Wulan Yuliyana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4391768133","display_name":"ARS University","ror":"https://ror.org/036qrqq32","country_code":"ID","type":"education","lineage":["https://openalex.org/I4391768133"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Wulan Yuliyana","raw_affiliation_strings":["Universitas ARS"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas ARS","institution_ids":["https://openalex.org/I4391768133"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4391768133"],"apc_list":null,"apc_paid":null,"fwci":1.146,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.83563368,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"2","issue":"1","first_page":"37","last_page":"44"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6625999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6625999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.3334999978542328,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.7020000219345093},{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/telkomsel","display_name":"Telkomsel","score":0.9929999709129333},{"id":"https://openalex.org/keywords/mobile-network-operators","display_name":"mobile operators","score":0.7070000171661377},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.4560000002384186}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3770289421081543},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3335275948047638}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ejurnal.ars.ac.id:article/187","doi":"https://doi.org/10.51977/jsm.v2i1.187","is_oa":true,"landing_page_url":"https://ejurnal.ars.ac.id/index.php/index/article/view/187","pdf_url":null,"source":{"id":"https://openalex.org/S4210241139","display_name":"Jurnal Sains Manajemen","issn_l":"2685-6972","issn":["2685-6972"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4391768133","host_organization_name":"ARS University","host_organization_lineage":["https://openalex.org/I4391768133"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.51977/jsm.v2i1","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:3011381469","doi":null,"is_oa":true,"landing_page_url":"http://ejurnal.ars.ac.id/index.php/jsm/article/download/187/124","pdf_url":null,"source":{"id":"https://openalex.org/S4210241139","display_name":"Jurnal Sains Manajemen","issn_l":"2685-6972","issn":["2685-6972"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4391768133","host_organization_name":"ARS University","host_organization_lineage":["https://openalex.org/I4391768133"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Jurnal Sains Manajemen","raw_type":null}],"best_oa_location":{"id":"pmh:oai:ejurnal.ars.ac.id:article/187","doi":"https://doi.org/10.51977/jsm.v2i1.187","is_oa":true,"landing_page_url":"https://ejurnal.ars.ac.id/index.php/index/article/view/187","pdf_url":null,"source":{"id":"https://openalex.org/S4210241139","display_name":"Jurnal Sains Manajemen","issn_l":"2685-6972","issn":["2685-6972"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4391768133","host_organization_name":"ARS University","host_organization_lineage":["https://openalex.org/I4391768133"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.51977/jsm.v2i1","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2908803347","https://openalex.org/W6986286448","https://openalex.org/W2907835560","https://openalex.org/W4376625584","https://openalex.org/W3169674120","https://openalex.org/W7023677824","https://openalex.org/W3216701407","https://openalex.org/W2617695676","https://openalex.org/W2977839414","https://openalex.org/W1573662701"],"abstract_inverted_index":{"ABSTRAK":[0],"Saat":[1],"ini,":[2],"persaingan":[3],"ketat":[4],"dalam":[5,116],"merebut":[6],"pelanggan":[7,75,84,96,124,158,169],"Operator":[8,34,179],"Seluler.":[9],"Hal":[10],"ini":[11,47,89,128],"mengharuskan":[12],"para":[13,43,123],"operator":[14],"meningkatkan":[15],"kualitas,":[16],"baik":[17],"dari":[18],"sisi":[19],"jaringan,":[20],"kecepatan,":[21],"hingga":[22],"tarif":[23],"yang":[24,72,85,105],"paling":[25,73,156],"sesuai.":[26],"Telkomsel":[27,198,217,256,261,288,318],"merupakan":[28],"salah":[29],"satu":[30],"Market":[31,203],"Leader":[32],"didunia":[33],"Seluler":[35],"oleh":[36],"karena":[37],"itu":[38,60],"penulis":[39],"melakukan":[40],"penelitian":[41,46,113,117,127,138],"pada":[42],"pengguna":[44],"Telkomsel.Tujuan":[45],"ialah":[48],"untuk":[49,61,133],"mengetahui":[50,62],"pengaruh":[51,140],"harga":[52,141],"dan":[53,68,107,142],"kualitas":[54,143,154],"produk":[55,144,155],"terhadap":[56],"loyalitas":[57,168],"pelanggan.":[58],"Selain":[59],"variabel":[63],"mana":[64],"diantara":[65],"Variabel":[66,69],"Harga":[67],"Kualitas":[70,166],"Produk":[71],"mempengaruhi":[74,157],"telkomsel":[76,79,97],"tetap":[77,159],"menggunakan":[78,150,161],"sehingga":[80],"dapat":[81],"dinyatakan":[82],"sebagai":[83,131],"Memiliki":[86],"Loyalitas.":[87],"Penelitian":[88],"dilakukan":[90],"di":[91],"kota":[92],"Cimahi":[93,282],"dengan":[94,101],"data":[95,290,331],"cukup":[98],"banyak":[99],"walaupun":[100],"Jumlah":[102],"wilayah":[103,109],"kecamatan":[104],"sedikit":[106],"luas":[108],"tidak":[110],"besar,":[111],"Metode":[112],"Kuantitatif":[114],"digunakan":[115],"ini.":[118],"Penyebaran":[119],"Kuisioner":[120],"bagikan":[121],"kepada":[122],"telkomsel.":[125,162],"Dalam":[126],"Penggunaan":[129],"SPSS":[130,151,326,356],"media":[132],"mengolah":[134],"data.":[135],"Untuk":[136],"hasil":[137,148],"menunjukan":[139],"positif.":[145],"Namun":[146],"sesuai":[147],"hitung":[149],"bahwa":[152],"faktor":[153],"loyal":[160,366],"Kata":[163],"Kunci:":[164],"Harga,":[165],"produk,":[167],"Abstract":[170],"At":[171],"present,":[172],"competition":[173],"is":[174,199,224,297,302],"fierce":[175],"in":[176,188,205,278,310],"capturing":[177],"Cellular":[178,209],"customers.":[180,319],"This":[181,274],"requires":[182],"operators":[183],"to":[184,193,225,239,317,350],"improve":[185],"quality,":[186,371],"both":[187],"terms":[189],"of":[190,201,208,221,229,281,287,295,314,325,336,343,353],"network,":[191],"speed,":[192],"the":[194,202,206,212,227,245,249,279,293,300,305,323,334,337,340,351,358],"most":[195,254,362],"appropriate":[196],"tariff.":[197],"one":[200],"Leaders":[204],"world":[207],"Operators,":[210],"therefore":[211],"author":[213],"conducts":[214],"research":[215,275,307],"on":[216,234],"users.":[218],"The":[219],"purpose":[220],"this":[222,311,321],"study":[223,322,338],"determine":[226],"effect":[228],"price":[230,344],"and":[231,248,299,345],"product":[232,346,359,370],"quality":[233,360],"customer":[235,270,289,372],"loyalty.":[236],"In":[237,320],"addition,":[238],"find":[240],"out":[241],"which":[242],"variable":[243],"between":[244],"Price":[246],"Variable":[247,252],"Product":[250],"Quality":[251],"that":[253,263,357],"influences":[255,363],"customers,":[257],"it":[258,264],"still":[259],"uses":[260],"so":[262],"can":[265],"be":[266],"stated":[267],"as":[268,327],"a":[269,285,328],"who":[271],"has":[272],"Loyalty.":[273],"was":[276],"conducted":[277],"city":[280],"with":[283],"quite":[284],"lot":[286],"even":[291],"though":[292],"number":[294],"sub-districts":[296],"small":[298],"area":[301],"not":[303],"large,":[304],"quantitative":[306],"method":[308],"used":[309],"study.":[312],"Distribution":[313],"Questionnaires":[315],"distributed":[316],"use":[324],"medium":[329],"for":[330],"processing.":[332],"For":[333],"results":[335,352],"showed":[339],"positive":[341],"influence":[342],"quality.":[347],"But":[348],"according":[349],"calculations":[354],"using":[355,367],"factor":[361],"customers":[364],"remain":[365],"Telkomsel.Keywords:":[368],"Price,":[369],"loyalty":[373]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-03-23T00:00:00"}
