{"id":"https://openalex.org/W3010502162","doi":"https://doi.org/10.17722/ijme.v14i2.1129","title":"Decision of Purchase Based on Life Style and Brand Image through Interest in Buying Personal Care Products in PT Easton Klaeris Indonesia Branch of Padang","display_name":"Decision of Purchase Based on Life Style and Brand Image through Interest in Buying Personal Care Products in PT Easton Klaeris Indonesia Branch of Padang","publication_year":2020,"publication_date":"2020-02-29","ids":{"openalex":"https://openalex.org/W3010502162","doi":"https://doi.org/10.17722/ijme.v14i2.1129","mag":"3010502162"},"language":"en","primary_location":{"id":"doi:10.17722/ijme.v14i2.1129","doi":"https://doi.org/10.17722/ijme.v14i2.1129","is_oa":true,"landing_page_url":"http://doi.org/10.17722/ijme.v14i2.1129","pdf_url":null,"source":{"id":"https://openalex.org/S2765042669","display_name":"International Journal of Management Excellence","issn_l":"2292-1648","issn":["2292-1648"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Management Excellence","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://doi.org/10.17722/ijme.v14i2.1129","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008499904","display_name":"Reni Febriani","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Reni Febriani","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi KBP Padang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi KBP Padang","institution_ids":[]}]},{"author_position":"middle","author":{"id":null,"display_name":"Rini Yanti","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rini Yanti","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi KBP Padang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi KBP Padang","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054029729","display_name":"Zulmira Zulmira","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zulmira Zulmira","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi KBP Padang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi KBP Padang","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5050931500","display_name":"Yulina Eliza","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yulina Eliza","raw_affiliation_strings":["Sekolah Tinggi Ilmu Ekonomi KBP Padang"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Sekolah Tinggi Ilmu Ekonomi KBP Padang","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.03052952,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"14","issue":"2","first_page":"2052","last_page":"2058"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9937000274658203,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.005900000222027302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.7289999723434448},{"id":"https://openalex.org/keywords/lifestyle","display_name":"lifestyle","score":0.9100000262260437},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/purchase-interest","display_name":"purchase interest","score":0.8870000243186951},{"id":"https://openalex.org/keywords/personal-care-products","display_name":"personal care products","score":0.9919999837875366},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.859000027179718}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.8507068157196045},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6362619400024414},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6189682483673096},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.575849175453186},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.5586564540863037},{"id":"https://openalex.org/C2987512134","wikidata":"https://www.wikidata.org/wiki/Q346799","display_name":"Life style","level":2,"score":0.5256530046463013},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5234495997428894},{"id":"https://openalex.org/C2776445246","wikidata":"https://www.wikidata.org/wiki/Q1792644","display_name":"Style (visual arts)","level":2,"score":0.5042110681533813},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.46570664644241333},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.4476901888847351},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3555266261100769},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.09485691785812378},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.17722/ijme.v14i2.1129","doi":"https://doi.org/10.17722/ijme.v14i2.1129","is_oa":true,"landing_page_url":"http://doi.org/10.17722/ijme.v14i2.1129","pdf_url":null,"source":{"id":"https://openalex.org/S2765042669","display_name":"International Journal of Management Excellence","issn_l":"2292-1648","issn":["2292-1648"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Management Excellence","raw_type":"journal-article"},{"id":"pmh:oai:ijme.techmindresearch.com:article/630","doi":null,"is_oa":true,"landing_page_url":"http://ijmeonline.com/index.php/ijme/article/view/630","pdf_url":null,"source":{"id":"https://openalex.org/S2765042669","display_name":"International Journal of Management Excellence","issn_l":"2292-1648","issn":["2292-1648"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Management Excellence; Vol 14, No 2 (2020): International Journal of Management Excellence; 2052-2058","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.17722/ijme.v14i2.1129","doi":"https://doi.org/10.17722/ijme.v14i2.1129","is_oa":true,"landing_page_url":"http://doi.org/10.17722/ijme.v14i2.1129","pdf_url":null,"source":{"id":"https://openalex.org/S2765042669","display_name":"International Journal of Management Excellence","issn_l":"2292-1648","issn":["2292-1648"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Management Excellence","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3127502742","https://openalex.org/W4298426455","https://openalex.org/W6945105601","https://openalex.org/W2771374794","https://openalex.org/W7220637090","https://openalex.org/W2587154267","https://openalex.org/W7215685261","https://openalex.org/W7134912142","https://openalex.org/W4212901113","https://openalex.org/W4408067929"],"abstract_inverted_index":{"This":[0,34],"study":[1],"aims":[2],"to":[3,38,146],"explain":[4],"the":[5,112],"effect":[6,57,69,125],"of":[7,114],"life":[8,52,76,119],"style":[9,53,77,120],"and":[10,25,67,82,96,106,126,150],"brand":[11,61,130,144],"image":[12,62,88,131,145],"on":[13,58,70,109,118,129],"purchasing":[14,59,71,110,148],"decisions":[15,149],"for":[16,156],"personal":[17],"care":[18],"products.":[19],"The":[20,42,48],"analytical":[21],"method":[22],"uses":[23,32],"descriptive":[24],"quantitative":[26],"approaches":[27],"in":[28,78,92],"which":[29],"data":[30],"collection":[31],"questionnaires.":[33],"questionnaire":[35],"was":[36],"delivered":[37],"respondents":[39],"by":[40],"interview.":[41],"sample":[43],"size":[44],"is":[45,139],"100":[46],"respondents.":[47],"results":[49],"showed":[50],"that":[51,141],"simultaneously":[54,63],"had":[55,64,83,97],"no":[56,123],"decisions,":[60,72,111],"a":[65,79,84,93,98,104,134,154],"positive":[66,105],"significant":[68,85,99,107,124],"buying":[73,90,116,127,151],"interest":[74,91,102,117,128,152],"influenced":[75,89],"persial":[80,94],"manner":[81,95],"effect.":[86,100],"Brand":[87],"Purchasing":[101],"has":[103],"influence":[108,113],"intervening":[115],"variables":[121,132],"shows":[122,133],"higher":[135],"influence.":[136],"Thus":[137],"it":[138],"recommended":[140],"marketers":[142],"use":[143],"build":[147],"as":[153],"support":[155],"building":[157],"customer":[158],"mind":[159],"shares.":[160]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-03-13T00:00:00"}