{"id":"https://openalex.org/W3010477864","doi":"https://doi.org/10.2991/assehr.k.200225.098","title":"Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value","display_name":"Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3010477864","doi":"https://doi.org/10.2991/assehr.k.200225.098","mag":"3010477864"},"language":"en","primary_location":{"id":"doi:10.2991/assehr.k.200225.098","doi":"https://doi.org/10.2991/assehr.k.200225.098","is_oa":true,"landing_page_url":"https://doi.org/10.2991/assehr.k.200225.098","pdf_url":null,"source":{"id":"https://openalex.org/S4306524324","display_name":"Social and Humaniora Research Symposium (SoRes)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://doi.org/10.2991/assehr.k.200225.098","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049191670","display_name":"Nina Maharani","orcid":"https://orcid.org/0000-0003-3469-5245","observed_orcids":["https://orcid.org/0000-0003-3469-5245"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Nina Maharani","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039019906","display_name":"Arief Helmi","orcid":"https://orcid.org/0000-0003-3781-4852","observed_orcids":["https://orcid.org/0000-0003-3781-4852"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Arief Helmi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5091465199","display_name":"Asep Mulyana","orcid":"https://orcid.org/0000-0002-1661-2103","observed_orcids":["https://orcid.org/0000-0002-1661-2103"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Asep Mulyana","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5066520848","display_name":"Meydia Hasan","orcid":"https://orcid.org/0000-0001-5662-9295","observed_orcids":["https://orcid.org/0000-0001-5662-9295"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Meydia Hasan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5049191670"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9395,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.72537659,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5580999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.5580999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.4341000020503998,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8389999866485596},{"id":"https://openalex.org/keywords/private-labels","display_name":"private labels","score":0.9990000128746033},{"id":"https://openalex.org/keywords/visual-merchandising","display_name":"visual merchandising","score":0.996999979019165},{"id":"https://openalex.org/keywords/customer-value","display_name":"customer value","score":0.8040000200271606},{"id":"https://openalex.org/keywords/retail-marketing","display_name":"retail marketing","score":0.37700000405311584}],"concepts":[{"id":"https://openalex.org/C2779084295","wikidata":"https://www.wikidata.org/wiki/Q722080","display_name":"Private label","level":2,"score":0.7301658391952515},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6644881963729858},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6343770027160645},{"id":"https://openalex.org/C2985066332","wikidata":"https://www.wikidata.org/wiki/Q556441","display_name":"Customer value","level":3,"score":0.5999963283538818},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5454410314559937},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.524509072303772},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3325963616371155},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.09014290571212769},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.07613164186477661},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.2991/assehr.k.200225.098","doi":"https://doi.org/10.2991/assehr.k.200225.098","is_oa":true,"landing_page_url":"https://doi.org/10.2991/assehr.k.200225.098","pdf_url":null,"source":{"id":"https://openalex.org/S4306524324","display_name":"Social and Humaniora Research Symposium (SoRes)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.2991/assehr.k.200225.098","doi":"https://doi.org/10.2991/assehr.k.200225.098","is_oa":true,"landing_page_url":"https://doi.org/10.2991/assehr.k.200225.098","pdf_url":null,"source":{"id":"https://openalex.org/S4306524324","display_name":"Social and Humaniora Research Symposium (SoRes)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)","raw_type":"proceedings-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W768818791","https://openalex.org/W2004398984","https://openalex.org/W2006126861","https://openalex.org/W2024924955","https://openalex.org/W2031264938","https://openalex.org/W2032935811","https://openalex.org/W2046752514","https://openalex.org/W2061073075","https://openalex.org/W2061781511","https://openalex.org/W2085745494","https://openalex.org/W2086642814","https://openalex.org/W2094267460","https://openalex.org/W2121569296","https://openalex.org/W2130419825","https://openalex.org/W2157922201","https://openalex.org/W2161954880","https://openalex.org/W2191673945","https://openalex.org/W2208996756","https://openalex.org/W2474764662","https://openalex.org/W2518680708","https://openalex.org/W2578287714","https://openalex.org/W2591423475","https://openalex.org/W3033962261","https://openalex.org/W3122753270"],"related_works":["https://openalex.org/W3094708346","https://openalex.org/W768818791","https://openalex.org/W4415652293","https://openalex.org/W2954575480","https://openalex.org/W2982136360","https://openalex.org/W2591874584","https://openalex.org/W2933737175","https://openalex.org/W3174439904","https://openalex.org/W7124680457","https://openalex.org/W2934614799"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-03-13T00:00:00"}