{"id":"https://openalex.org/W3010343002","doi":"https://doi.org/10.18613/deudfd.803389","title":"B\u0130R D\u0130J\u0130TAL PAZARLAMA ARACI OLARAK \u00c7EVR\u0130M\u0130\u00c7\u0130 MAR\u0130NA HABERLER\u0130N\u0130N ANAL\u0130Z\u0130","display_name":"B\u0130R D\u0130J\u0130TAL PAZARLAMA ARACI OLARAK \u00c7EVR\u0130M\u0130\u00c7\u0130 MAR\u0130NA HABERLER\u0130N\u0130N ANAL\u0130Z\u0130","publication_year":2020,"publication_date":"2020-10-01","ids":{"openalex":"https://openalex.org/W3010343002","doi":"https://doi.org/10.18613/deudfd.803389","mag":"3010343002"},"language":"tr","primary_location":{"id":"doi:10.18613/deudfd.803389","doi":"https://doi.org/10.18613/deudfd.803389","is_oa":true,"landing_page_url":"https://doi.org/10.18613/deudfd.803389","pdf_url":"https://dergipark.org.tr/tr/download/article-file/1321278","source":{"id":"https://openalex.org/S2736568704","display_name":"Dokuz Eyl\u00fcl \u00dcniversitesi Denizcilik Fak\u00fcltesi Dergisi","issn_l":"1308-9161","issn":["1308-9161","1309-4246","2458-9942"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318274","host_organization_name":"Dokuz Eyl\u00fcl University, Maritime Faculty","host_organization_lineage":["https://openalex.org/P4310318274","https://openalex.org/P4310318302"],"host_organization_lineage_names":["Dokuz Eyl\u00fcl University, Maritime Faculty","Dokuz Eyl\u00fcl University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dokuz Eyl\u00fcl \u00dcniversitesi Denizcilik Fak\u00fcltesi Dergisi","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://dergipark.org.tr/tr/download/article-file/1321278","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045581848","display_name":"Serim Paker","orcid":"https://orcid.org/0000-0002-8931-9039","observed_orcids":["https://orcid.org/0000-0002-8931-9039"]},"institutions":[{"id":"https://openalex.org/I193615760","display_name":"Dokuz Eyl\u00fcl University","ror":"https://ror.org/00dbd8b73","country_code":"TR","type":"education","lineage":["https://openalex.org/I193615760"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Serim PAKER","raw_affiliation_strings":["DOKUZ EYL\u00dcL \u00dcN\u0130VERS\u0130TES\u0130, DEN\u0130ZC\u0130L\u0130K FAK\u00dcLTES\u0130"],"raw_orcid":"https://orcid.org/0000-0002-8931-9039","affiliations":[{"raw_affiliation_string":"DOKUZ EYL\u00dcL \u00dcN\u0130VERS\u0130TES\u0130, DEN\u0130ZC\u0130L\u0130K FAK\u00dcLTES\u0130","institution_ids":["https://openalex.org/I193615760"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067071077","display_name":"Neslihan Paker","orcid":"https://orcid.org/0000-0001-8087-7758","observed_orcids":["https://orcid.org/0000-0001-8087-7758"]},"institutions":[{"id":"https://openalex.org/I4210151063","display_name":"\u0130zmir Kavram Meslek Y\u00fcksekokulu","ror":"https://ror.org/05g59tn70","country_code":"TR","type":"education","lineage":["https://openalex.org/I4210151063"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Neslihan PAKER","raw_affiliation_strings":["\u0130ZM\u0130R KAVRAM MESLEK Y\u00dcKSEKOKULU"],"raw_orcid":"https://orcid.org/0000-0001-8087-7758","affiliations":[{"raw_affiliation_string":"\u0130ZM\u0130R KAVRAM MESLEK Y\u00dcKSEKOKULU","institution_ids":["https://openalex.org/I4210151063"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.0042,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.94297004,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":99},"biblio":{"volume":"12","issue":null,"first_page":"59","last_page":"72"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9320999979972839,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9320999979972839,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03539999946951866,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13625","display_name":"Journalism and Media Studies","score":0.007699999958276749,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8320000171661377},{"id":"https://openalex.org/keywords/online-news","display_name":"online news","score":0.671999990940094},{"id":"https://openalex.org/keywords/news-content-analysis","display_name":"news content analysis","score":0.6399999856948853},{"id":"https://openalex.org/keywords/sailboat-racing","display_name":"yacht racing","score":0.5540000200271606},{"id":"https://openalex.org/keywords/leisure","display_name":"leisure","score":0.3370000123977661}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6392539143562317},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5018811225891113},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3980529010295868}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.18613/deudfd.803389","doi":"https://doi.org/10.18613/deudfd.803389","is_oa":true,"landing_page_url":"https://doi.org/10.18613/deudfd.803389","pdf_url":"https://dergipark.org.tr/tr/download/article-file/1321278","source":{"id":"https://openalex.org/S2736568704","display_name":"Dokuz Eyl\u00fcl \u00dcniversitesi Denizcilik Fak\u00fcltesi Dergisi","issn_l":"1308-9161","issn":["1308-9161","1309-4246","2458-9942"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318274","host_organization_name":"Dokuz Eyl\u00fcl University, Maritime Faculty","host_organization_lineage":["https://openalex.org/P4310318274","https://openalex.org/P4310318302"],"host_organization_lineage_names":["Dokuz Eyl\u00fcl University, Maritime Faculty","Dokuz Eyl\u00fcl University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dokuz Eyl\u00fcl \u00dcniversitesi Denizcilik Fak\u00fcltesi Dergisi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/803389","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/tr/pub/deudfd/issue/57109/803389","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.18613/deudfd.803389","doi":"https://doi.org/10.18613/deudfd.803389","is_oa":true,"landing_page_url":"https://doi.org/10.18613/deudfd.803389","pdf_url":"https://dergipark.org.tr/tr/download/article-file/1321278","source":{"id":"https://openalex.org/S2736568704","display_name":"Dokuz Eyl\u00fcl \u00dcniversitesi Denizcilik Fak\u00fcltesi Dergisi","issn_l":"1308-9161","issn":["1308-9161","1309-4246","2458-9942"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318274","host_organization_name":"Dokuz Eyl\u00fcl University, Maritime Faculty","host_organization_lineage":["https://openalex.org/P4310318274","https://openalex.org/P4310318302"],"host_organization_lineage_names":["Dokuz Eyl\u00fcl University, Maritime Faculty","Dokuz Eyl\u00fcl University"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dokuz Eyl\u00fcl \u00dcniversitesi Denizcilik Fak\u00fcltesi Dergisi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3010343002.pdf","grobid_xml":"https://content.openalex.org/works/W3010343002.grobid-xml"},"referenced_works_count":16,"referenced_works":["https://openalex.org/W574700118","https://openalex.org/W1560103862","https://openalex.org/W1978746257","https://openalex.org/W1989163306","https://openalex.org/W2019803731","https://openalex.org/W2039074101","https://openalex.org/W2053154970","https://openalex.org/W2112538305","https://openalex.org/W2115525929","https://openalex.org/W2149142441","https://openalex.org/W2280924979","https://openalex.org/W2557711433","https://openalex.org/W2744192041","https://openalex.org/W2796773352","https://openalex.org/W3121544282","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W4243457971","https://openalex.org/W7034707091","https://openalex.org/W6999850155","https://openalex.org/W4411468129","https://openalex.org/W3133365983","https://openalex.org/W4403328862","https://openalex.org/W4405805433","https://openalex.org/W3041275289","https://openalex.org/W4402942075","https://openalex.org/W4387914950"],"abstract_inverted_index":{"Dijital":[0,44],"pazarlama":[1,45],"ara\u00e7lar\u0131":[2,21],"hem":[3,6],"yayg\u0131nl\u0131k,":[4],"etkinlik,":[5],"de":[7,48],"\u00e7e\u015fitlilik":[8],"ba\u011flam\u0131nda":[9],"h\u0131zl\u0131":[10],"bir":[11,52],"geli\u015fim":[12],"sergilemektedir.":[13],"Televizyon,":[14],"radyo,":[15],"gazete,":[16],"dergi":[17],"gibi":[18,40],"geleneksel":[19],"medya":[20],"dijital":[22],"pazarlaman\u0131n":[23],"internet,":[24],"mobil":[25],"cihazlar":[26],"ve":[27,103,111,120,167,182],"uygulamalar,":[28],"sosyal":[29],"medya,":[30],"kullan\u0131c\u0131":[31],"taraf\u0131ndan":[32,128],"yarat\u0131lan":[33],"haber":[34,38,59,62,101,158],"a\u011flar\u0131,":[35],"\u00e7evrim":[36],"i\u00e7i":[37,58],"kanallar\u0131":[39,60],"ara\u00e7lar\u0131n\u0131n":[41],"gerisinde":[42],"kalmaktad\u0131r.":[43],"marinac\u0131l\u0131k":[46,81,121],"sekt\u00f6r\u00fcnde":[47],"etkin":[49],"kullan\u0131lmas\u0131":[50],"gereken":[51],"ara\u00e7":[53],"olmaya":[54],"devam":[55],"etmektedir.":[56,175],"\u00c7evrim":[57],"sekt\u00f6rel":[61],"olu\u015fturma":[63],"kaynaklar\u0131":[64],"aras\u0131nda":[65],"en":[66,152],"\u00fcst":[67],"s\u0131ralarda":[68],"yer":[69,88],"almakta":[70],"olup,":[71],"denizcilik":[72],"alan\u0131nda":[73],"da":[74],"yayg\u0131n":[75,86],"olarak":[76,87,94,148],"kullan\u0131lmaktad\u0131r.":[77],"Ara\u015ft\u0131rman\u0131n":[78],"konusunu":[79],"olu\u015fturan":[80],"sekt\u00f6r\u00fc":[82],"ile":[83,143,159],"ilgili":[84],"haberlere":[85],"veren":[89],"www.virahaber.com":[90],"ara\u015ft\u0131rmaya":[91],"veri":[92],"kayna\u011f\u0131":[93],"se\u00e7ilmi\u015ftir.":[95],"Genellikle":[96],"ortak":[97],"i\u00e7eri\u011fe":[98],"sahip":[99],"olan":[100],"portal\u0131":[102],"eposta":[104],"haberleri":[105,166,173],"iki":[106,126],"y\u0131l":[107],"zaman":[108],"aral\u0131\u011f\u0131nda":[109],"taranm\u0131\u015f":[110],"marinalar\u0131n":[112],"konu":[113],"edildi\u011fi":[114],"102":[115],"habere":[116],"ula\u015f\u0131lm\u0131\u015ft\u0131r.":[117],"\u0130\u00e7eri\u011finde":[118],"marina":[119,155],"bulunan":[122],"haberler":[123],"\u00f6zenle":[124],"incelenmi\u015f,":[125],"yazar":[127],"dokuz":[129],"ana":[130],"32":[131],"alt":[132],"kod":[133],"elde":[134],"edilmi\u015ftir.":[135],"De\u011ferlendiriciler":[136],"Aras\u0131":[137],"G\u00fcvenilirlik":[138],"(DAG)":[139],"Cohen":[140],"Kappa":[141,145],"yakla\u015f\u0131m\u0131":[142],"de\u011ferlendirilmi\u015f,":[144],"De\u011feri":[146],"%82,1":[147],"\u00f6l\u00e7\u00fclm\u00fc\u015ft\u00fcr.":[149],"Taranan":[150],"haberlerde":[151],"\u00e7ok":[153],"kullan\u0131lan":[154],"haberi":[156],"13":[157],"fuara":[160],"kat\u0131l\u0131m":[161],"olurken,":[162],"10":[163],"haberle":[164,169],"e\u011flence":[165],"sekiz":[168],"sportif":[170],"yat":[171],"yar\u0131\u015f\u0131":[172],"takip":[174],"\u0130\u00e7erik":[176],"analizinin":[177],"sonucu,":[178],"olu\u015fturulmu\u015f":[179],"kavram":[180],"haritalar\u0131":[181],"s\u00f6zc\u00fck":[183],"bulutlar\u0131":[184],"\u00fczerinden":[185],"incelenmi\u015ftir.":[186]},"counts_by_year":[{"year":2023,"cited_by_count":12}],"updated_date":"2026-08-15T07:11:24.734988","created_date":"2020-03-13T00:00:00"}
