{"id":"https://openalex.org/W3010271371","doi":"https://doi.org/10.30659/jikm.v8i1.7977","title":"PANDANGAN CITRA BRAND KOPI JANJI JIWA DI KALANGAN MAHASISWA","display_name":"PANDANGAN CITRA BRAND KOPI JANJI JIWA DI KALANGAN MAHASISWA","publication_year":2020,"publication_date":"2020-02-26","ids":{"openalex":"https://openalex.org/W3010271371","doi":"https://doi.org/10.30659/jikm.v8i1.7977","mag":"3010271371"},"language":"en","primary_location":{"id":"doi:10.30659/jikm.v8i1.7977","doi":"https://doi.org/10.30659/jikm.v8i1.7977","is_oa":true,"landing_page_url":"https://doi.org/10.30659/jikm.v8i1.7977","pdf_url":"http://jurnal.unissula.ac.id/index.php/makna/article/download/7977/3668","source":{"id":"https://openalex.org/S4210210247","display_name":"Jurnal Ilmiah Komunikasi Makna","issn_l":"2087-2461","issn":["2087-2461","2337-4616"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315253","host_organization_name":"Universitas Islam Sultan Agung","host_organization_lineage":["https://openalex.org/P4310315253"],"host_organization_lineage_names":["Universitas Islam Sultan Agung"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Komunikasi Makna","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://jurnal.unissula.ac.id/index.php/makna/article/download/7977/3668","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003223332","display_name":"Rayni Delya Hafni","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3133421993","display_name":"State University of Jakarta","ror":"https://ror.org/01hgg7b81","country_code":"ID","type":"education","lineage":["https://openalex.org/I3133421993"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Rayni Delya Hafni","raw_affiliation_strings":["Universitas Negeri Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Jakarta","institution_ids":["https://openalex.org/I3133421993"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5003223332"],"corresponding_institution_ids":["https://openalex.org/I3133421993"],"apc_list":null,"apc_paid":null,"fwci":2.3303,"has_fulltext":true,"cited_by_count":14,"citation_normalized_percentile":{"value":0.8981097,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":97},"biblio":{"volume":"8","issue":"1","first_page":"12","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8773999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.8773999810218811,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.056699998676776886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.03709999844431877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.8740000128746033},{"id":"https://openalex.org/keywords/coffee-shop","display_name":"coffee shop","score":0.8209999799728394},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8080000281333923},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6100000143051147},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.6240000128746033},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.6190000176429749},{"id":"https://openalex.org/keywords/brand-names","display_name":"brand names","score":0.5059999823570251},{"id":"https://openalex.org/keywords/coffee-flavor","display_name":"coffee flavor","score":0.6029999852180481}],"concepts":[{"id":"https://openalex.org/C2779207338","wikidata":"https://www.wikidata.org/wiki/Q9240","display_name":"Indonesian","level":2,"score":0.7349724769592285},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6044650673866272},{"id":"https://openalex.org/C30772137","wikidata":"https://www.wikidata.org/wiki/Q5164762","display_name":"Consumption (sociology)","level":2,"score":0.5560351610183716},{"id":"https://openalex.org/C8868529","wikidata":"https://www.wikidata.org/wiki/Q124794","display_name":"Taste","level":2,"score":0.5249738097190857},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5077430009841919},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.4895690381526947},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4636323153972626},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.4483029246330261},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4235409200191498},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.41367560625076294},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2877330183982849},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2543835937976837},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.1469930112361908},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.30659/jikm.v8i1.7977","doi":"https://doi.org/10.30659/jikm.v8i1.7977","is_oa":true,"landing_page_url":"https://doi.org/10.30659/jikm.v8i1.7977","pdf_url":"http://jurnal.unissula.ac.id/index.php/makna/article/download/7977/3668","source":{"id":"https://openalex.org/S4210210247","display_name":"Jurnal Ilmiah Komunikasi Makna","issn_l":"2087-2461","issn":["2087-2461","2337-4616"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315253","host_organization_name":"Universitas Islam Sultan Agung","host_organization_lineage":["https://openalex.org/P4310315253"],"host_organization_lineage_names":["Universitas Islam Sultan Agung"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Komunikasi Makna","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.30659/jikm.v8i1.7977","doi":"https://doi.org/10.30659/jikm.v8i1.7977","is_oa":true,"landing_page_url":"https://doi.org/10.30659/jikm.v8i1.7977","pdf_url":"http://jurnal.unissula.ac.id/index.php/makna/article/download/7977/3668","source":{"id":"https://openalex.org/S4210210247","display_name":"Jurnal Ilmiah Komunikasi Makna","issn_l":"2087-2461","issn":["2087-2461","2337-4616"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315253","host_organization_name":"Universitas Islam Sultan Agung","host_organization_lineage":["https://openalex.org/P4310315253"],"host_organization_lineage_names":["Universitas Islam Sultan Agung"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmiah Komunikasi Makna","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3010271371.pdf","grobid_xml":"https://content.openalex.org/works/W3010271371.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4393157298","https://openalex.org/W4389200564","https://openalex.org/W7219968353","https://openalex.org/W4220999847","https://openalex.org/W4404000739","https://openalex.org/W3174376225","https://openalex.org/W4393362157","https://openalex.org/W4317987844","https://openalex.org/W4392965023","https://openalex.org/W4411856257"],"abstract_inverted_index":{"Increased":[0],"coffee":[1,35,52,81,111,238],"consumption":[2,22],"continues":[3,75],"to":[4,13,68,76,83,89,122,140,224,235],"occur":[5],"in":[6,23,56,100,161,237],"Indonesian":[7,114],"society,":[8],"even":[9],"Indonesia":[10],"is":[11,27,48,66,105,121],"referred":[12],"as":[14],"the":[15,18,24,51,95,101,106,124,128,167,210,215,242],"country":[16],"with":[17,91,152],"highest":[19],"level":[20],"of":[21,50,94,109,118,127,176,207,212,217],"world.":[25],"Coffee":[26],"not":[28],"only":[29],"enjoyed":[30,38],"by":[31,39,179,248],"several":[32],"groups,":[33],"but":[34,229],"can":[36,137,222,244],"be":[37,84,87,138,246],"all":[40,249],"circles":[41],"across":[42],"generations":[43],"and":[44,65,80,86,134,196,201,251],"genders.":[45],"Janji":[46,73,102,130,220],"Jiwa":[47,74,103,221],"one":[49],"shops":[53],"or":[54],"brands":[55,79],"Indonesia.":[57],"This":[58,147],"shop":[59],"has":[60],"been":[61],"opened":[62],"since":[63],"2018":[64],"enough":[67],"attract":[69],"public":[70],"attention.":[71],"Currently":[72],"develop":[77],"its":[78,226],"products":[82,239],"better":[85],"able":[88],"compete":[90],"supporters":[92],"One":[93],"concepts":[96],"that":[97,136,241],"are":[98,185],"featured":[99],"brand":[104,132,142,183,231,255],"fresh-to-cup":[107],"concept":[108],"using":[110,156],"from":[112],"local":[113],"farmers.":[115],"The":[116,159,174],"purpose":[117],"this":[119,162,218,230],"study":[120,123,148,163],"public's":[125],"view":[126],"Kopi":[129],"Soul":[131],"image":[133,143],"strategies":[135,195],"used":[139],"improve":[141],"among":[144],"students":[145],"today.":[146],"uses":[149],"qualitative":[150],"methods":[151],"data":[153],"collection":[154],"techniques":[155],"in-depth":[157],"interviews.":[158],"population":[160],"were":[164],"students.":[165],"From":[166,214],"research":[168],"results,":[169],"it":[170],"shows":[171],"that:":[172],"(1)":[173],"quality":[175],"services":[177],"provided":[178],"students,":[180],"(2)":[181],"Unique":[182],"names":[184],"a":[186,253],"special":[187],"attraction":[188],"for":[189],"some":[190],"people,":[191],"(3)":[192],"Strong":[193],"marketing":[194,227],"psychological":[197,202],"influence,":[198],"(4)":[199],"social":[200],"factors":[203],",":[204],"(5)":[205],"Differences":[206],"opinion":[208],"regarding":[209],"taste":[211],"coffee.":[213],"results":[216],"research,":[219],"continue":[223,234],"use":[225],"strategy":[228],"must":[232],"also":[233,245],"innovate":[236],"so":[240],"product":[243],"promoted":[247],"groups":[250],"enhance":[252],"positive":[254],"image.":[256]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2020-03-13T00:00:00"}
