{"id":"https://openalex.org/W3007643124","doi":"https://doi.org/10.14710/jiab.2020.26322","title":"PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Sariayu Martha Tilaar di Kota Semarang)","display_name":"PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Sariayu Martha Tilaar di Kota Semarang)","publication_year":2020,"publication_date":"2020-02-01","ids":{"openalex":"https://openalex.org/W3007643124","doi":"https://doi.org/10.14710/jiab.2020.26322","mag":"3007643124"},"language":"en","primary_location":{"id":"doi:10.14710/jiab.2020.26322","doi":"https://doi.org/10.14710/jiab.2020.26322","is_oa":true,"landing_page_url":"https://doi.org/10.14710/jiab.2020.26322","pdf_url":"https://ejournal3.undip.ac.id/index.php/jiab/article/download/26322/23272","source":{"id":"https://openalex.org/S4387284189","display_name":"Jurnal Ilmu Administrasi Bisnis","issn_l":"2746-1297","issn":["2746-1297"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmu Administrasi Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://ejournal3.undip.ac.id/index.php/jiab/article/download/26322/23272","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073739340","display_name":"Nadya Calista Adriana","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I11855966","display_name":"Diponegoro University","ror":"https://ror.org/056bjta22","country_code":"ID","type":"education","lineage":["https://openalex.org/I11855966"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Nadya Calista Adriana","raw_affiliation_strings":["Administrasi Bisnis, Universitas Diponegoro","Brand Image, Brand Trust, Minat Beli, Keputusan Pembelian","Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro","Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand trust terhadap"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Administrasi Bisnis, Universitas Diponegoro","institution_ids":["https://openalex.org/I11855966"]},{"raw_affiliation_string":"Brand Image, Brand Trust, Minat Beli, Keputusan Pembelian","institution_ids":[]},{"raw_affiliation_string":"Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro","institution_ids":["https://openalex.org/I11855966"]},{"raw_affiliation_string":"Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand trust terhadap","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006312110","display_name":"Ngatno Ngatno","orcid":"https://orcid.org/0000-0002-4577-2018","observed_orcids":["https://orcid.org/0000-0002-4577-2018"]},"institutions":[{"id":"https://openalex.org/I11855966","display_name":"Diponegoro University","ror":"https://ror.org/056bjta22","country_code":"ID","type":"education","lineage":["https://openalex.org/I11855966"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ngatno Ngatno","raw_affiliation_strings":["Administrasi Bisnis, Universitas Diponegoro","Brand Image, Brand Trust, Minat Beli, Keputusan Pembelian","Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro","Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand trust terhadap"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Administrasi Bisnis, Universitas Diponegoro","institution_ids":["https://openalex.org/I11855966"]},{"raw_affiliation_string":"Brand Image, Brand Trust, Minat Beli, Keputusan Pembelian","institution_ids":[]},{"raw_affiliation_string":"Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro","institution_ids":["https://openalex.org/I11855966"]},{"raw_affiliation_string":"Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan brand trust terhadap","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I11855966"],"apc_list":null,"apc_paid":null,"fwci":1.8037,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.87889618,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"9","issue":"1","first_page":"198","last_page":"208"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.002199999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":1.0},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.8560000061988831},{"id":"https://openalex.org/keywords/purchase-interest","display_name":"purchase interest","score":0.6949999928474426},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.8479999899864197},{"id":"https://openalex.org/keywords/cosmetic-brands","display_name":"cosmetics brands","score":0.5289999842643738},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6389999985694885},{"id":"https://openalex.org/keywords/semarang","display_name":"Semarang","score":0.9300000071525574}],"concepts":[{"id":"https://openalex.org/C124936454","wikidata":"https://www.wikidata.org/wiki/Q17086827","display_name":"Sobel test","level":3,"score":0.8600590229034424},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.8184045553207397},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7641110420227051},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7071187496185303},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6580832600593567},{"id":"https://openalex.org/C2779709291","wikidata":"https://www.wikidata.org/wiki/Q15699608","display_name":"Intervening variable","level":3,"score":0.6572789549827576},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5259478688240051},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.43391284346580505},{"id":"https://openalex.org/C2991704390","wikidata":"https://www.wikidata.org/wiki/Q838126","display_name":"Purchasing decision","level":3,"score":0.42899012565612793},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4259132444858551},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4211037755012512},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3673877716064453},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.35460567474365234},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.16424018144607544},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.14188158512115479},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.1095849871635437},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C2778319590","wikidata":"https://www.wikidata.org/wiki/Q10981881","display_name":"Self-esteem","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.14710/jiab.2020.26322","doi":"https://doi.org/10.14710/jiab.2020.26322","is_oa":true,"landing_page_url":"https://doi.org/10.14710/jiab.2020.26322","pdf_url":"https://ejournal3.undip.ac.id/index.php/jiab/article/download/26322/23272","source":{"id":"https://openalex.org/S4387284189","display_name":"Jurnal Ilmu Administrasi Bisnis","issn_l":"2746-1297","issn":["2746-1297"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmu Administrasi Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.14710/jiab.2020.26322","doi":"https://doi.org/10.14710/jiab.2020.26322","is_oa":true,"landing_page_url":"https://doi.org/10.14710/jiab.2020.26322","pdf_url":"https://ejournal3.undip.ac.id/index.php/jiab/article/download/26322/23272","source":{"id":"https://openalex.org/S4387284189","display_name":"Jurnal Ilmu Administrasi Bisnis","issn_l":"2746-1297","issn":["2746-1297"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Ilmu Administrasi Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3007643124.pdf","grobid_xml":"https://content.openalex.org/works/W3007643124.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W1566787029","https://openalex.org/W2017679397","https://openalex.org/W2531692352","https://openalex.org/W2883415582","https://openalex.org/W2953291570","https://openalex.org/W3144381469","https://openalex.org/W4250176101","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W7218193797","https://openalex.org/W3111845887","https://openalex.org/W7217216724","https://openalex.org/W3214913443","https://openalex.org/W3189911806","https://openalex.org/W4401277327","https://openalex.org/W4312856808","https://openalex.org/W4380611079","https://openalex.org/W7023649491","https://openalex.org/W2943082201"],"abstract_inverted_index":{"Sariayu":[0,32,43,118,236],"is":[1,25,93],"one":[2,50],"of":[3,51,54,73,91,123,136,143,157,193,212,224,241],"the":[4,40,47,52,62,71,121,144,155,201,210,222,239],"brands":[5,58],"that":[6,163,235],"creates":[7],"beauty":[8],"care":[9],"products":[10,248],"and":[11,76,96,109,139,147,150,168,174,182,188,190,218,243],"has":[12,33],"been":[13],"around":[14],"for":[15,61,231],"decades.":[16],"There":[17],"are":[18,234],"many":[19],"new":[20],"local":[21,56],"product":[22],"whose":[23],"quality":[24],"just":[26],"as":[27,29,49,85],"good":[28],"previous":[30],"products.":[31],"a":[34,166],"significant":[35,169,191],"decrease":[36],"in":[37,39,59,120],"sales":[38],"past":[41,63],"year.":[42],"also":[44],"didn\u2019t":[45],"occupy":[46],"position":[48],"list":[53],"favorite":[55],"cosmetic":[57],"Indonesia":[60],"3":[64],"years.":[65],"This":[66,89,125],"study":[67,126],"aims":[68],"to":[69,153,246],"determine":[70],"effect":[72,156],"brand":[74,77,172,175,180,183,213,225],"image":[75,173,181,214],"trust":[78,176,184,226],"on":[79,171,177,185,196,200,215,227],"purchasing":[80,186,197,216,228],"decisions":[81,217],"through":[82],"buying":[83,178,194,205],"interest":[84,195,206],"an":[86],"intervening":[87,158],"variable.":[88,159],"type":[90],"research":[92,95,233],"explanatory":[94],"sampling":[97,100,103],"uses":[98,127],"nonprobability":[99],"techniques,":[101],"purposive":[102],"method.":[104],"Data":[105],"collection":[106],"using":[107],"questionnaires":[108],"google":[110],"form.":[111],"The":[112,160],"sample":[113],"used":[114],"was":[115,165],"100":[116],"respondents":[117],"users":[119],"city":[122],"Semarang.":[124],"quantitative":[128],"analysis":[129,152],"with":[130],"validity,":[131],"reliability,":[132],"correlation":[133],"coefficient,":[134],"coefficient":[135],"determination,":[137],"simple":[138],"multiple":[140],"regression,":[141],"significance":[142],"t":[145],"test":[146,154,203],"F":[148],"test,":[149],"sobel":[151,202],"results":[161],"showed":[162],"there":[164],"positive":[167,189],"influence":[170,192,211,223],"interest,":[179],"decisions,":[187],"decisions.":[198,229],"Based":[199],"results,":[204],"can":[207,219],"partially":[208,220],"mediate":[209,221],"Suggestions":[230],"this":[232],"further":[237],"enhances":[238],"visualization":[240],"advertisements":[242],"adds":[244],"variety":[245],"its":[247]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2020-03-06T00:00:00"}
