{"id":"https://openalex.org/W3006552004","doi":"https://doi.org/10.17498/kdeniz.621244","title":"SATI\u015e GEL\u0130\u015eT\u0130RME ARACI OLARAK \u0130NSERTLER VE T\u00dcKET\u0130C\u0130LER\u0130N SATIN ALMA DAVRANI\u015eINA ETK\u0130S\u0130","display_name":"SATI\u015e GEL\u0130\u015eT\u0130RME ARACI OLARAK \u0130NSERTLER VE T\u00dcKET\u0130C\u0130LER\u0130N SATIN ALMA DAVRANI\u015eINA ETK\u0130S\u0130","publication_year":2020,"publication_date":"2020-02-12","ids":{"openalex":"https://openalex.org/W3006552004","doi":"https://doi.org/10.17498/kdeniz.621244","mag":"3006552004"},"language":"tr","primary_location":{"id":"doi:10.17498/kdeniz.621244","doi":"https://doi.org/10.17498/kdeniz.621244","is_oa":true,"landing_page_url":"https://doi.org/10.17498/kdeniz.621244","pdf_url":"https://dergipark.org.tr/tr/download/article-file/967079","source":{"id":"https://openalex.org/S4210210266","display_name":"Karadeniz Uluslararas\u0131 Bilimsel Dergi","issn_l":"1308-6200","issn":["1308-6200"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Karadeniz Uluslararas\u0131 Bilimsel Dergi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dergipark.org.tr/tr/download/article-file/967079","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015352354","display_name":"Filiz ASLAN \u00c7ET\u0130N","orcid":"https://orcid.org/0000-0002-8210-799X","observed_orcids":["https://orcid.org/0000-0002-8210-799X"]},"institutions":[{"id":"https://openalex.org/I135987583","display_name":"Kafkas University","ror":"https://ror.org/04v302n28","country_code":"TR","type":"education","lineage":["https://openalex.org/I135987583"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Filiz Aslan \u00c7etin","raw_affiliation_strings":["KAFKAS \u00dcN\u0130VERS\u0130TES\u0130"],"raw_orcid":"https://orcid.org/0000-0002-8210-799X","affiliations":[{"raw_affiliation_string":"KAFKAS \u00dcN\u0130VERS\u0130TES\u0130","institution_ids":["https://openalex.org/I135987583"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5015352354"],"corresponding_institution_ids":["https://openalex.org/I135987583"],"apc_list":null,"apc_paid":null,"fwci":0.1942,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.6125084,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"1","issue":"45","first_page":"85","last_page":"111"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7348999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.7348999977111816,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.2142000049352646,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.02969999983906746,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/inserts","display_name":"inserts","score":0.8679999709129333},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.6169999837875366},{"id":"https://openalex.org/keywords/consumer-purchase-behavior","display_name":"consumer purchase behavior","score":0.7960000038146973},{"id":"https://openalex.org/keywords/retail-marketing","display_name":"retail marketing","score":0.4399999976158142},{"id":"https://openalex.org/keywords/consumer-awareness","display_name":"consumer awareness","score":0.4350000023841858},{"id":"https://openalex.org/keywords/brand-strength","display_name":"brand strength","score":0.49399998784065247},{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.6740000247955322},{"id":"https://openalex.org/keywords/kars","display_name":"Kars","score":0.7789999842643738}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.751922607421875},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.5460673570632935},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.43380507826805115}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.17498/kdeniz.621244","doi":"https://doi.org/10.17498/kdeniz.621244","is_oa":true,"landing_page_url":"https://doi.org/10.17498/kdeniz.621244","pdf_url":"https://dergipark.org.tr/tr/download/article-file/967079","source":{"id":"https://openalex.org/S4210210266","display_name":"Karadeniz Uluslararas\u0131 Bilimsel Dergi","issn_l":"1308-6200","issn":["1308-6200"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Karadeniz Uluslararas\u0131 Bilimsel Dergi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/621244","doi":null,"is_oa":false,"landing_page_url":"https://dergipark.org.tr/tr/pub/kdeniz/issue/51186/621244","pdf_url":null,"source":{"id":"https://openalex.org/S4306401840","display_name":"DergiPark (Istanbul University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67581229","host_organization_name":"Istanbul University","host_organization_lineage":["https://openalex.org/I67581229"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.17498/kdeniz.621244","doi":"https://doi.org/10.17498/kdeniz.621244","is_oa":true,"landing_page_url":"https://doi.org/10.17498/kdeniz.621244","pdf_url":"https://dergipark.org.tr/tr/download/article-file/967079","source":{"id":"https://openalex.org/S4210210266","display_name":"Karadeniz Uluslararas\u0131 Bilimsel Dergi","issn_l":"1308-6200","issn":["1308-6200"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Karadeniz Uluslararas\u0131 Bilimsel Dergi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3006552004.pdf","grobid_xml":"https://content.openalex.org/works/W3006552004.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7029249421","https://openalex.org/W7053337871","https://openalex.org/W7062629177","https://openalex.org/W3121386731","https://openalex.org/W1715711017","https://openalex.org/W2358328834","https://openalex.org/W2800615926","https://openalex.org/W7053179406","https://openalex.org/W6987727993","https://openalex.org/W2914784219"],"abstract_inverted_index":{"Son":[0],"zamanlarda":[1],"perakendecilik":[2],"sekt\u00f6r\u00fcndeki":[3],"i\u015fletmelerin":[4],"bir":[5,21],"sat\u0131\u015f":[6],"geli\u015ftirme":[7],"arac\u0131":[8],"olarak":[9,23,50],"kulland\u0131\u011f\u0131":[10],"insert,":[11],"\u00fcr\u00fcnler":[12],"ve":[13,36,77,91,94],"hizmetler":[14],"hakk\u0131nda":[15],"t\u00fcketicinin":[16,70,79],"bilgi":[17],"almas\u0131n\u0131":[18],"sa\u011flamada":[19],"alternatif":[20],"mecra":[22],"yo\u011fun":[24],"\u015fekilde":[25],"kullan\u0131lmaya":[26],"ba\u015flanm\u0131\u015ft\u0131r.":[27],"\u00c7al\u0131\u015fmada":[28],"\u00f6zellikle":[29],"insertlerin":[30,86],"t\u00fcketici":[31,60],"i\u00e7in":[32],"ne":[33,39],"ifade":[34],"etti\u011fi":[35],"insert":[37,71],"kullan\u0131m\u0131n\u0131n":[38],"\u00f6l\u00e7\u00fcde":[40],"etkin":[41],"oldu\u011fu":[42],"belirlenmeye":[43],"\u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r.":[44],"Bu":[45],"ba\u011flamda":[46],"veri":[47],"toplama":[48],"y\u00f6ntemi":[49],"t\u00fcketiciye":[51],"y\u00fcz":[52],"y\u00fcze":[53],"anket":[54],"uygulanm\u0131\u015ft\u0131r.":[55],"Kars":[56],"\u015fehri":[57],"merkezinde":[58],"385":[59],"ile":[61],"yap\u0131lan":[62],"bu":[63],"uygulama":[64],"sonucunda":[65],"elde":[66],"edilen":[67],"verilere":[68],"g\u00f6re;":[69],"i\u00e7erisinde":[72],"yer":[73],"alan":[74],"bilgileri":[75],"\u00f6nemsedi\u011fi":[76],"bunun":[78],"sat\u0131n":[80],"alma":[81],"davran\u0131\u015flar\u0131n\u0131":[82],"y\u00f6nlendirdi\u011fi":[83],"g\u00f6zlemlenmi\u015ftir.":[84],"\u00d6zellikle":[85],"internet":[87],"arac\u0131l\u0131\u011f\u0131yla":[88],"takip":[89],"edildi\u011fi":[90],"g\u00fc\u00e7l\u00fc":[92],"markalar\u0131n":[93],"y\u00fcksek":[95],"indirim":[96],"oranlar\u0131n\u0131n":[97],"insertin":[98],"fark\u0131ndal\u0131\u011f\u0131n\u0131":[99],"art\u0131rd\u0131\u011f\u0131":[100],"sonucuna":[101],"ula\u015f\u0131lm\u0131\u015ft\u0131r.":[102]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-02-24T00:00:00"}