{"id":"https://openalex.org/W3006366173","doi":"https://doi.org/10.15170/mm.2019.53.emok.05","title":"Magyarorsz\u00e1gi lakosok nyitotts\u00e1ga a megoszt\u00e1son alapul\u00f3 szolg\u00e1ltat\u00e1sok ir\u00e1nt szocio-demogr\u00e1fiai t\u00e9nyez\u0151k ment\u00e9n","display_name":"Magyarorsz\u00e1gi lakosok nyitotts\u00e1ga a megoszt\u00e1son alapul\u00f3 szolg\u00e1ltat\u00e1sok ir\u00e1nt szocio-demogr\u00e1fiai t\u00e9nyez\u0151k ment\u00e9n","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W3006366173","doi":"https://doi.org/10.15170/mm.2019.53.emok.05","mag":"3006366173"},"language":"hu","primary_location":{"id":"doi:10.15170/mm.2019.53.emok.05","doi":"https://doi.org/10.15170/mm.2019.53.emok.05","is_oa":true,"landing_page_url":"https://doi.org/10.15170/mm.2019.53.emok.05","pdf_url":null,"source":{"id":"https://openalex.org/S4306519228","display_name":"Marketing & Menedzsment","issn_l":"1219-0349","issn":["1219-0349","2786-3395"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I79741316","host_organization_name":"University of Pecs","host_organization_lineage":["https://openalex.org/I79741316"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing & Menedzsment","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.15170/mm.2019.53.emok.05","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Szent Istv\u00e1n Egyetem","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1290523313","display_name":"Magyar Agr\u00e1r- \u00e9s \u00c9lettudom\u00e1nyi Egyetem","ror":"https://ror.org/01394d192","country_code":"HU","type":"education","lineage":["https://openalex.org/I1290523313"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"Szent Istv\u00e1n Egyetem","raw_affiliation_strings":["Szent Istv\u00e1n Egyetem"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Szent Istv\u00e1n Egyetem","institution_ids":["https://openalex.org/I1290523313"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071765748","display_name":"Gabriella Buda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1290523313","display_name":"Magyar Agr\u00e1r- \u00e9s \u00c9lettudom\u00e1nyi Egyetem","ror":"https://ror.org/01394d192","country_code":"HU","type":"education","lineage":["https://openalex.org/I1290523313"]},{"id":"https://openalex.org/I163245316","display_name":"Corvinus University of Budapest","ror":"https://ror.org/01vxfm326","country_code":"HU","type":"education","lineage":["https://openalex.org/I163245316"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"Gabriella Buda","raw_affiliation_strings":["Szent Istv\u00e1n Egyetem","Budapesti Corvinus Egyetem"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Szent Istv\u00e1n Egyetem","institution_ids":["https://openalex.org/I1290523313"]},{"raw_affiliation_string":"Budapesti Corvinus Egyetem","institution_ids":["https://openalex.org/I163245316"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069404234","display_name":"Barbara Pethes","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I163245316","display_name":"Corvinus University of Budapest","ror":"https://ror.org/01vxfm326","country_code":"HU","type":"education","lineage":["https://openalex.org/I163245316"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"Barbara Pethes","raw_affiliation_strings":["Budapesti Corvinus Egyetem","Ariosz Kft"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Budapesti Corvinus Egyetem","institution_ids":["https://openalex.org/I163245316"]},{"raw_affiliation_string":"Ariosz Kft","institution_ids":[]}]},{"author_position":"middle","author":{"id":null,"display_name":"Budapesti Corvinus Egyetem","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1290523313","display_name":"Magyar Agr\u00e1r- \u00e9s \u00c9lettudom\u00e1nyi Egyetem","ror":"https://ror.org/01394d192","country_code":"HU","type":"education","lineage":["https://openalex.org/I1290523313"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"Budapesti Corvinus Egyetem","raw_affiliation_strings":["Szent Istv\u00e1n Egyetem"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Szent Istv\u00e1n Egyetem","institution_ids":["https://openalex.org/I1290523313"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5097496651","display_name":"Manoliss Karaj\u00e1nnisz","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manoliss Karaj\u00e1nnisz","raw_affiliation_strings":["Ariosz Kft"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Ariosz Kft","institution_ids":[]}]},{"author_position":"middle","author":{"id":null,"display_name":"Ariosz Kft.","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ariosz Kft.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057136909","display_name":"J\u00f3zsef Lehota","orcid":"https://orcid.org/0009-0004-6615-064X","observed_orcids":["https://orcid.org/0009-0004-6615-064X"]},"institutions":[{"id":"https://openalex.org/I1290523313","display_name":"Magyar Agr\u00e1r- \u00e9s \u00c9lettudom\u00e1nyi Egyetem","ror":"https://ror.org/01394d192","country_code":"HU","type":"education","lineage":["https://openalex.org/I1290523313"]}],"countries":["HU"],"is_corresponding":false,"raw_author_name":"J\u00f3zsef Lehota","raw_affiliation_strings":["Szent Istv\u00e1n Egyetem"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Szent Istv\u00e1n Egyetem","institution_ids":["https://openalex.org/I1290523313"]}]},{"author_position":"last","author":{"id":null,"display_name":"Szent Istv\u00e1n Egyetem","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Szent Istv\u00e1n Egyetem","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7939,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.83318139,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"53","issue":"EMOK","first_page":"45","last_page":"55"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11942","display_name":"Transportation and Mobility Innovations","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sharing-economy","display_name":"sharing economy","score":1.0},{"id":"https://openalex.org/keywords/sociodemographic-factors","display_name":"sociodemographic factors","score":0.9279999732971191},{"id":"https://openalex.org/keywords/hungarian-consumers","display_name":"Hungarian consumers","score":0.6620000004768372},{"id":"https://openalex.org/keywords/internet-use-patterns","display_name":"internet use patterns","score":0.859000027179718},{"id":"https://openalex.org/keywords/target-segmentation","display_name":"target segmentation","score":0.597000002861023},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.49900001287460327},{"id":"https://openalex.org/keywords/business-models","display_name":"business models","score":0.4659999907016754}],"concepts":[{"id":"https://openalex.org/C84976871","wikidata":"https://www.wikidata.org/wiki/Q2015673","display_name":"Openness to experience","level":2,"score":0.8992255926132202},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.5903733372688293},{"id":"https://openalex.org/C33199155","wikidata":"https://www.wikidata.org/wiki/Q2277143","display_name":"Sharing economy","level":2,"score":0.572776198387146},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5703366994857788},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.5529890656471252},{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.5183330774307251},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5016176700592041},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4763084650039673},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4628884196281433},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.4320875108242035},{"id":"https://openalex.org/C2776604539","wikidata":"https://www.wikidata.org/wiki/Q6423395","display_name":"Knowledge sharing","level":2,"score":0.4243367612361908},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3721998929977417},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2659752368927002},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22483834624290466},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21895983815193176},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.1950143575668335},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18392977118492126},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.11362829804420471},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.09619921445846558},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.15170/mm.2019.53.emok.05","doi":"https://doi.org/10.15170/mm.2019.53.emok.05","is_oa":true,"landing_page_url":"https://doi.org/10.15170/mm.2019.53.emok.05","pdf_url":null,"source":{"id":"https://openalex.org/S4306519228","display_name":"Marketing & Menedzsment","issn_l":"1219-0349","issn":["1219-0349","2786-3395"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I79741316","host_organization_name":"University of Pecs","host_organization_lineage":["https://openalex.org/I79741316"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing & Menedzsment","raw_type":"journal-article"},{"id":"pmh:oai:ojs3.journals.lib.pte.hu:article/1082","doi":null,"is_oa":true,"landing_page_url":"https://journals.lib.pte.hu/index.php/mm/article/view/1082","pdf_url":"https://journals.lib.pte.hu/index.php/mm/article/download/1082/941","source":{"id":"https://openalex.org/S4306519228","display_name":"Marketing & Menedzsment","issn_l":"1219-0349","issn":["1219-0349","2786-3395"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I79741316","host_organization_name":"University of Pecs","host_organization_lineage":["https://openalex.org/I79741316"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nd","license_id":"https://openalex.org/licenses/cc-by-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1219-0349","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.15170/mm.2019.53.emok.05","doi":"https://doi.org/10.15170/mm.2019.53.emok.05","is_oa":true,"landing_page_url":"https://doi.org/10.15170/mm.2019.53.emok.05","pdf_url":null,"source":{"id":"https://openalex.org/S4306519228","display_name":"Marketing & Menedzsment","issn_l":"1219-0349","issn":["1219-0349","2786-3395"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/I79741316","host_organization_name":"University of Pecs","host_organization_lineage":["https://openalex.org/I79741316"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing & Menedzsment","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3006366173.pdf","grobid_xml":"https://content.openalex.org/works/W3006366173.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W2026318397","https://openalex.org/W2130119812","https://openalex.org/W2407593749","https://openalex.org/W2790612330","https://openalex.org/W3041188046","https://openalex.org/W3121965660","https://openalex.org/W4210789697","https://openalex.org/W6610431676","https://openalex.org/W6654514807"],"related_works":["https://openalex.org/W7002008843","https://openalex.org/W2891403783","https://openalex.org/W2997642194","https://openalex.org/W4400960710","https://openalex.org/W3093612946","https://openalex.org/W2937235980","https://openalex.org/W3118457534","https://openalex.org/W7036302714","https://openalex.org/W7123651021","https://openalex.org/W2939108312"],"abstract_inverted_index":{"THE":[0,3],"AIMS":[1],"OF":[2],"PAPER":[4],"Sharing":[5],"economy":[6],"has":[7,48,280],"been":[8,281],"developing":[9],"dynamically":[10],"in":[11,16,25,97,243,256],"recent":[12],"years,":[13],"gaining":[14],"ground":[15],"certain":[17],"industries.":[18],"The":[19,278],"new":[20,69],"phenomenon":[21],"can":[22,230],"be":[23,251],"approached":[24],"several":[26,247],"ways:":[27],"from":[28,42,58],"sociological":[29],"point":[30,44,61,153,270],"of":[31,40,45,62,100,127,142,154,246],"view,":[32,46],"which":[33,47],"draws":[34,65],"attention":[35,66],"to":[36,67,85,117,146,177,208,235,261,271],"the":[37,54,98,115,125,223,240,244,257,272],"changing":[38],"behavior":[39],"consumers,":[41],"economic":[43],"a":[49,68,101,148],"competitive":[50],"incentive":[51],"effect":[52],"on":[53,132,189,204,222],"innovative":[55,87],"solution":[56],"and":[57,76,123,157,171,197,199,267],"management":[59],"science":[60],"view":[63,155],"that":[64],"business":[70,259],"model.":[71],"In":[72,182],"our":[73,205,268],"study,":[74],"consumers":[75,79,96],"potential":[77,233],"Hungarian":[78,102],"were":[80,186],"examined":[81,95,110,124],"focusing":[82],"their":[83,237,263],"openness":[84,116,133,207],"these":[86],"services,":[88],"along":[89],"with":[90,161,168],"socio-demographic":[91,112,152],"factors.":[92],"METHODOLOGY":[93],"We":[94],"framework":[99],"national":[103],"representative":[104],"sample.":[105],"After":[106],"data":[107],"retrieval,":[108],"we":[109],"how":[111],"factors":[113,185],"influence":[114],"sharing-based":[118,149,180],"services":[119,210],"using":[120,134,147,178],"cross-table":[121],"method,":[122],"impact":[126],"different":[128],"Internet":[129],"usage":[130],"patterns":[131],"factor":[135],"analysis.":[136],"MOST":[137],"IMPORTANT":[138],"RESULTS":[139],"Almost":[140],"40%":[141],"people":[143,160,167],"are":[144,174,216],"open":[145,176],"service.":[150],"From":[151],"students":[156],"active":[158],"workers,":[159],"minor":[162],"child,":[163],"younger":[164],"generations,":[165],"metropolitans,":[166],"higher":[169,172],"education":[170],"income":[173],"more":[175],"this":[179],"services.":[181],"addition,":[183],"four":[184],"identified":[187],"based":[188],"respondents\u2019":[190],"online":[191],"activities:":[192],"entertainment,":[193],"complex":[194],"content":[195],"creation,":[196],"community":[198],"web-browsing-email":[200],"activities.":[201],"RECOMMENDATIONS":[202],"Based":[203,221],"results,":[206],"sharing":[209,227],"is":[211],"very":[212],"high,":[213],"but":[214],"there":[215],"still":[217],"relatively":[218],"few":[219],"users.":[220],"defined":[224],"target":[225,232,275],"segments,":[226],"platform":[228],"operators":[229],"better":[231],"users":[234],"increase":[236],"usage.":[238],"At":[239],"same":[241],"time,":[242],"case":[245],"industries,":[248],"it":[249],"may":[250],"crucial":[252],"for":[253],"companies":[254],"operating":[255],"traditional":[258],"model":[260],"protect":[262],"own":[264],"consumer":[265],"base,":[266],"results":[269],"most":[273],"vulnerable":[274],"groups.":[276],"Acknowledgements:":[277],"research":[279],"financed":[282],"by":[283],"Magyar":[284],"Telekom":[285],"Plc.":[286]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-02-24T00:00:00"}