{"id":"https://openalex.org/W3004236809","doi":"https://doi.org/10.21272/mmi.2019.4-14","title":"Marketing Tools for Improving Enterprise Performance in the Context of Social and Economic Security of the State: Innovative Approaches to Assessment","display_name":"Marketing Tools for Improving Enterprise Performance in the Context of Social and Economic Security of the State: Innovative Approaches to Assessment","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W3004236809","doi":"https://doi.org/10.21272/mmi.2019.4-14","mag":"3004236809"},"language":"en","primary_location":{"id":"doi:10.21272/mmi.2019.4-14","doi":"https://doi.org/10.21272/mmi.2019.4-14","is_oa":true,"landing_page_url":"https://doi.org/10.21272/mmi.2019.4-14","pdf_url":null,"source":{"id":"https://openalex.org/S4210204559","display_name":"Marketing and Management of Innovations","issn_l":"2218-4511","issn":["2218-4511","2227-6718"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310322434","host_organization_name":"Sumy State University","host_organization_lineage":["https://openalex.org/P4310322434"],"host_organization_lineage_names":["Sumy State University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing and Management of Innovations","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.21272/mmi.2019.4-14","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036306106","display_name":"Aleksy S. Kwilinski","orcid":"https://orcid.org/0000-0001-6318-4001","observed_orcids":["https://orcid.org/0000-0001-6318-4001"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"A. Kwilinski","raw_affiliation_strings":["The London Academy of Science and Business (England)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The London Academy of Science and Business (England)","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102954076","display_name":"Krzysztof Pajak","orcid":"https://orcid.org/0000-0002-2011-1512","observed_orcids":["https://orcid.org/0000-0002-2011-1512"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"K. Pajak","raw_affiliation_strings":["Institute for International Cooperation Development (Poland)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute for International Cooperation Development (Poland)","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112886648","display_name":"Oleksandr O. Halachenko","orcid":"https://orcid.org/0000-0003-2776-1777","observed_orcids":["https://orcid.org/0000-0003-2776-1777"]},"institutions":[{"id":"https://openalex.org/I336648214","display_name":"Interregional Academy of Personnel Management","ror":"https://ror.org/01ezcv773","country_code":"UA","type":"education","lineage":["https://openalex.org/I336648214"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"O. Halachenko","raw_affiliation_strings":["Vinnytsya Institute of PJSC \u00abHigher Educational Institutions \u00abMAUP\u00bb (Ukraine)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vinnytsya Institute of PJSC \u00abHigher Educational Institutions \u00abMAUP\u00bb (Ukraine)","institution_ids":["https://openalex.org/I336648214"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084208824","display_name":"Svitlana Vasylchak","orcid":"https://orcid.org/0000-0001-9757-1683","observed_orcids":["https://orcid.org/0000-0001-9757-1683"]},"institutions":[{"id":"https://openalex.org/I4210113019","display_name":"Lviv State University of Internal Affairs","ror":"https://ror.org/01xtb7181","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210113019"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"S. Vasylchak","raw_affiliation_strings":["Lviv State University of Internal Affairs (Ukraine)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lviv State University of Internal Affairs (Ukraine)","institution_ids":["https://openalex.org/I4210113019"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064386171","display_name":"\u042f\u0440\u043e\u0441\u043b\u0430\u0432 \u042f\u0440\u043e\u0441\u043b\u0430\u0432\u043e\u0432\u0438\u0447 \u041f\u0443\u0448\u0430\u043a","orcid":"https://orcid.org/0000-0003-1369-8770","observed_orcids":["https://orcid.org/0000-0003-1369-8770"]},"institutions":[{"id":"https://openalex.org/I4210113019","display_name":"Lviv State University of Internal Affairs","ror":"https://ror.org/01xtb7181","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210113019"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"Y. Pushak","raw_affiliation_strings":["Lviv State University of Internal Affairs (Ukraine)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Lviv State University of Internal Affairs (Ukraine)","institution_ids":["https://openalex.org/I4210113019"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045274505","display_name":"Paulina Kuzior","orcid":"https://orcid.org/0000-0001-5620-7033","observed_orcids":["https://orcid.org/0000-0001-5620-7033"]},"institutions":[{"id":"https://openalex.org/I119004910","display_name":"Silesian University of Technology","ror":"https://ror.org/02dyjk442","country_code":"PL","type":"education","lineage":["https://openalex.org/I119004910"]},{"id":"https://openalex.org/I4210113019","display_name":"Lviv State University of Internal Affairs","ror":"https://ror.org/01xtb7181","country_code":"UA","type":"education","lineage":["https://openalex.org/I4210113019"]}],"countries":["PL","UA"],"is_corresponding":false,"raw_author_name":"P. Kuzior","raw_affiliation_strings":["Silesian University of Technology (Poland)","Lviv State University of Internal Affairs, Ukraine"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Silesian University of Technology (Poland)","institution_ids":["https://openalex.org/I119004910"]},{"raw_affiliation_string":"Lviv State University of Internal Affairs, Ukraine","institution_ids":["https://openalex.org/I4210113019"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":14.6818,"has_fulltext":false,"cited_by_count":58,"citation_normalized_percentile":{"value":0.98860988,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":null,"issue":"4","first_page":"172","last_page":"181"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14294","display_name":"Impulse Buying and Technology Impacts","score":0.8140000104904175,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14294","display_name":"Impulse Buying and Technology Impacts","score":0.8140000104904175,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13547","display_name":"Economic and Industrial Development","score":0.07569999992847443,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13278","display_name":"Economic and Business Development Strategies","score":0.03539999946951866,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/firm-performance","display_name":"firm performance","score":0.7200000286102295},{"id":"https://openalex.org/keywords/marketing-tools","display_name":"marketing tools","score":0.8379999995231628},{"id":"https://openalex.org/keywords/socio-economic-security","display_name":"socio-economic security","score":0.8640000224113464},{"id":"https://openalex.org/keywords/enterprise-economic-security","display_name":"enterprise economic security","score":0.746999979019165},{"id":"https://openalex.org/keywords/enterprise-efficiency-assessment","display_name":"enterprise efficiency assessment","score":0.8539999723434448},{"id":"https://openalex.org/keywords/integral-efficiency-index","display_name":"integral efficiency index","score":0.8289999961853027},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6209999918937683},{"id":"https://openalex.org/keywords/enterprise-risk","display_name":"enterprise risk","score":0.6200000047683716},{"id":"https://openalex.org/keywords/enterprise-strategic-management","display_name":"enterprise management strategy","score":0.33899998664855957},{"id":"https://openalex.org/keywords/enterprise-innovation-strategy","display_name":"enterprise innovation strategy","score":0.382999986410141},{"id":"https://openalex.org/keywords/enterprise-competitiveness","display_name":"enterprise competitiveness","score":0.30300000309944153}],"concepts":[{"id":"https://openalex.org/C82326809","wikidata":"https://www.wikidata.org/wiki/Q2497445","display_name":"Economic security","level":2,"score":0.5820686221122742},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5546179413795471},{"id":"https://openalex.org/C48103436","wikidata":"https://www.wikidata.org/wiki/Q599031","display_name":"State (computer science)","level":2,"score":0.5033640265464783},{"id":"https://openalex.org/C2777111884","wikidata":"https://www.wikidata.org/wiki/Q12002092","display_name":"Social security","level":2,"score":0.49055737257003784},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.42574653029441833},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.4064008593559265},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39091378450393677},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3799945116043091},{"id":"https://openalex.org/C74363100","wikidata":"https://www.wikidata.org/wiki/Q273005","display_name":"Economic system","level":1,"score":0.32745659351348877},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.24428656697273254},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.16870561242103577},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.14345255494117737},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C34447519","wikidata":"https://www.wikidata.org/wiki/Q179522","display_name":"Market economy","level":1,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21272/mmi.2019.4-14","doi":"https://doi.org/10.21272/mmi.2019.4-14","is_oa":true,"landing_page_url":"https://doi.org/10.21272/mmi.2019.4-14","pdf_url":null,"source":{"id":"https://openalex.org/S4210204559","display_name":"Marketing and Management of Innovations","issn_l":"2218-4511","issn":["2218-4511","2227-6718"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310322434","host_organization_name":"Sumy State University","host_organization_lineage":["https://openalex.org/P4310322434"],"host_organization_lineage_names":["Sumy State University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing and Management of Innovations","raw_type":"journal-article"},{"id":"pmh:oai:essuir.sumdu.edu.ua:123456789/76006","doi":null,"is_oa":false,"landing_page_url":"http://essuir.sumdu.edu.ua/handle/123456789/76006","pdf_url":null,"source":{"id":"https://openalex.org/S4306400377","display_name":"Electronic Sumy State University Institutional Repository (Sumy State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I25822123","host_organization_name":"Sumy State University","host_organization_lineage":["https://openalex.org/I25822123"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.21272/mmi.2019.4-14","doi":"https://doi.org/10.21272/mmi.2019.4-14","is_oa":true,"landing_page_url":"https://doi.org/10.21272/mmi.2019.4-14","pdf_url":null,"source":{"id":"https://openalex.org/S4210204559","display_name":"Marketing and Management of Innovations","issn_l":"2218-4511","issn":["2218-4511","2227-6718"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310322434","host_organization_name":"Sumy State University","host_organization_lineage":["https://openalex.org/P4310322434"],"host_organization_lineage_names":["Sumy State University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing and Management of Innovations","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.833299994468689,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"},{"score":0.41670000553131104,"display_name":"No poverty","id":"https://metadata.un.org/sdg/1"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W1580152617","https://openalex.org/W1597100149","https://openalex.org/W1678379612","https://openalex.org/W2156948843","https://openalex.org/W2182950229","https://openalex.org/W2196022400","https://openalex.org/W2597411042","https://openalex.org/W2600368946","https://openalex.org/W2610862960","https://openalex.org/W2766520104","https://openalex.org/W2789299119","https://openalex.org/W2800927211","https://openalex.org/W2894996338","https://openalex.org/W2896588698","https://openalex.org/W2905592390","https://openalex.org/W2908768763","https://openalex.org/W2923125059","https://openalex.org/W2924716202","https://openalex.org/W2935940223","https://openalex.org/W2936305043","https://openalex.org/W2936691556","https://openalex.org/W2938323621","https://openalex.org/W2939457916","https://openalex.org/W2949391598","https://openalex.org/W2951389910","https://openalex.org/W2959038270","https://openalex.org/W2962442791","https://openalex.org/W2963322636","https://openalex.org/W2964016764","https://openalex.org/W2969253867","https://openalex.org/W2979084375","https://openalex.org/W2985811076","https://openalex.org/W3141044356","https://openalex.org/W4241165379","https://openalex.org/W7065297585"],"related_works":["https://openalex.org/W7220114017","https://openalex.org/W4403955239","https://openalex.org/W4389628547","https://openalex.org/W4391130741","https://openalex.org/W2281652473","https://openalex.org/W6930623667","https://openalex.org/W2797586401","https://openalex.org/W3120197545","https://openalex.org/W7037063129","https://openalex.org/W6893181860"],"abstract_inverted_index":{"The":[0,31,61,99,148,153,185,202,223,260,283,543],"paper":[1,193],"summarizes":[2],"the":[3,11,15,18,21,29,35,40,43,77,80,88,91,97,120,124,130,156,159,165,171,174,180,188,192,198,205,215,231,234,237,247,253,256,275,302,310,319,322,327,331,342,345,348,351,361,369,372,378,388,398,401,407,414,417,421,424,427,435,451,455,458,469,473,477,495,503,511,514,522,533,537,546,567,591],"arguments":[4],"for":[5,330,457,475],"a":[6,73,136,269,524],"scientific":[7,67,104],"discussion":[8],"on":[9,46,72,173,179,341,350,377,397,413,447,513,532],"solving":[10,102],"problem":[12,105,118,190],"of":[13,17,23,28,34,42,63,76,79,90,96,101,123,129,145,155,170,182,187,204,207,226,233,239,244,252,262,264,271,274,279,285,305,309,312,318,333,336,344,347,353,360,363,365,371,380,390,400,404,406,416,423,426,431,434,437,449,454,479,497,505,516,526,545,569,577,579],"improving":[14,476],"efficiency":[16,346,362,375,405,442,504],"enterprise":[19,44,163],"in":[20,107,119,191,197,213,218,229,277,293,521,557,574,590],"context":[22],"social":[24,92,109,166,240,245,248,314,517,586,607],"and":[25,45,53,66,93,110,161,167,242,249,315,355,383,409,439,481,487,507,510,518,528,540,554,560,571,581,587,604,608],"economic":[26,94,111,168,250,266,303,316,334,373,429,440,519,588,594,609],"security":[27,95,112,169,251,273,317,335,520,589],"state.":[30,98],"main":[32,428],"purpose":[33],"study":[36,131,149,157],"is":[37,114,151,158,176,194,221,258,296,299,307,338,394],"to":[38,49,58,292,584],"evaluate":[39],"effectiveness":[41,456],"its":[47],"basis":[48,329],"identify":[50],"innovative":[51,534,598],"measures":[52,583],"methods,":[54],"effective":[55,492],"marketing":[56,529,600],"tools":[57,128,530],"improve":[59,502],"it.":[60],"systematization":[62],"literary":[64],"sources":[65],"approaches":[68],"showed":[69],"that,":[70],"based":[71,178,340,376,531],"comprehensive":[74],"assessment":[75],"activity":[78,181,206,349,364,441,478,559],"enterprise,":[81,538],"there":[82],"remained":[83],"several":[84],"unsolved":[85],"problems":[86,261],"regarding":[87],"improvement":[89,515],"urgency":[100],"this":[103,325],"lies":[106],"ensuring":[108,230],"that":[113,301],"an":[115,210,391],"extremely":[116],"important":[117,224],"current":[121],"conditions":[122,220,486],"country\u2019s":[125],"development.":[126],"Methodical":[127],"are":[132,281,290],"such":[133,183,498],"methods":[134],"as":[135,209,268],"logical":[137,200],"generalization,":[138],"systematic,":[139],"comparison,":[140],"mathematical":[141],"calculations,":[142],"graphical,":[143],"method":[144,393],"expert":[146,392],"assessments.":[147],"period":[150],"2014-2018.":[152],"object":[154],"sanatorium":[160,354,408,460,480,506,553,603],"resort":[162,356,410,482,508,555,605],"since":[164],"state":[172,254,276,541],"micro-level":[175,257],"formed":[177],"enterprises.":[184,499],"research":[186,280,548],"identified":[189],"carried":[195],"out":[196],"following":[199],"sequence.":[201],"significance":[203],"enterprises":[208,228,265,289,306,337,367,509],"integral":[211,381,402],"part":[212],"shaping":[214],"country's":[216,235],"economy":[217],"market":[219],"outlined.":[222],"role":[225],"domestic":[227,288],"employment":[232],"population,":[236],"formation":[238,332],"relations":[241],"support":[243],"stability,":[246],"at":[255,321,464,468,536,566],"noted.":[259],"provision":[263,412],"development":[267,304,496,578],"component":[270],"socioeconomic":[272],"need":[278,474],"highlighted.":[282],"list":[284],"risks,":[286],"which":[287,467],"subjected":[291],"daily":[294],"activity,":[295,432],"described.":[297],"It":[298],"noted":[300],"one":[308],"components":[311],"securing":[313],"country":[320],"micro-level.":[323],"In":[324],"context,":[326],"theoretical":[328],"investigated":[339],"evaluation":[343,359],"example":[352,415],"institutions.":[357],"An":[358],"sanatorium-resort":[366],"from":[368],"standpoint":[370],"entity":[374],"calculation":[379],"index":[382],"directly":[384],"by":[385,552],"consumers":[386],"with":[387],"help":[389],"conducted.":[395],"Based":[396,446],"estimation":[399],"coefficient":[403,436],"services":[411,461],"past":[418],"five":[419],"years,":[420],"unevenness":[422],"fluctuations":[425],"indicators":[430],"reduction":[433],"financial":[438],"has":[443],"been":[444],"proved.":[445],"surveys":[448],"consumers,":[450],"average":[452],"mark":[453],"provided":[459],"was":[462],"set":[463,525],"3.7":[465],"points,":[466],"five-point":[470],"scale":[471],"proves":[472],"facilities":[483],"under":[484],"present":[485],"developing":[488,575],"special":[489],"events":[490],"using":[491],"instruments":[493],"stimulating":[494],"To":[500],"significantly":[501],"impact":[512],"country,":[523],"actions":[527],"technologies":[535],"regional":[539],"level.":[542],"results":[544],"conducted":[547],"can":[549],"be":[550],"used":[551],"establishments":[556],"practical":[558],"public":[561],"authorities,":[562],"local":[563],"self-government":[564],"bodies":[565],"level":[568],"regions":[570],"territorial":[572],"communities":[573],"projects":[576],"territories":[580],"taking":[582],"ensure":[585],"country.":[592],"Keywords:":[593],"security,":[595],"efficiency,":[596],"measures,":[597],"approaches,":[599],"tools,":[601],"assessment,":[602],"establishments,":[606],"security.":[610]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":20},{"year":2020,"cited_by_count":18},{"year":2019,"cited_by_count":2}],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2020-02-07T00:00:00"}