{"id":"https://openalex.org/W3000698286","doi":"https://doi.org/10.4135/9781036231903","title":"Global Marketing and Advertising","display_name":"Global Marketing and Advertising","publication_year":2022,"publication_date":"2022-01-01","ids":{"openalex":"https://openalex.org/W3000698286","doi":"https://doi.org/10.4135/9781036231903","mag":"3000698286"},"language":"en","primary_location":{"id":"doi:10.4135/9781036231903","doi":"https://doi.org/10.4135/9781036231903","is_oa":false,"landing_page_url":"https://doi.org/10.4135/9781036231903","pdf_url":null,"source":{"id":"https://openalex.org/S4306463871","display_name":"SAGE Publications Ltd eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081586053","display_name":"Marieke K. de Mooij","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Marieke de Mooij","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5081586053"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5893,"has_fulltext":false,"cited_by_count":163,"citation_normalized_percentile":{"value":0.8362256,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9707000255584717,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9707000255584717,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.01640000008046627,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0027000000700354576,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-marketing","display_name":"international marketing","score":0.9940000176429749},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.8610000014305115},{"id":"https://openalex.org/keywords/advertising-strategy","display_name":"advertising strategy","score":0.4009999930858612}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5528360605239868},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5426954627037048},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4260009229183197}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4135/9781036231903","doi":"https://doi.org/10.4135/9781036231903","is_oa":false,"landing_page_url":"https://doi.org/10.4135/9781036231903","pdf_url":null,"source":{"id":"https://openalex.org/S4306463871","display_name":"SAGE Publications Ltd eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"mag:3000698286","doi":null,"is_oa":false,"landing_page_url":"https://openlibrary.org/books/OL659485M/Global_marketing_and_advertising","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7125578488","https://openalex.org/W4417440706","https://openalex.org/W3090073755","https://openalex.org/W4234896396","https://openalex.org/W7130674635","https://openalex.org/W7155516224","https://openalex.org/W2503919190","https://openalex.org/W2765711777","https://openalex.org/W4248944178","https://openalex.org/W2499996314"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":3},{"year":2015,"cited_by_count":14},{"year":2014,"cited_by_count":9},{"year":2013,"cited_by_count":12},{"year":2012,"cited_by_count":9}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2020-01-23T00:00:00"}