{"id":"https://openalex.org/W3000603071","doi":"https://doi.org/10.36683/2076-5347-2019-3-49-20-26","title":"Theoretical Aspects of Marketing Strategy Use in Investment Activity of Commercial Bank","display_name":"Theoretical Aspects of Marketing Strategy Use in Investment Activity of Commercial Bank","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W3000603071","doi":"https://doi.org/10.36683/2076-5347-2019-3-49-20-26","mag":"3000603071"},"language":"en","primary_location":{"id":"doi:10.36683/2076-5347-2019-3-49-20-26","doi":"https://doi.org/10.36683/2076-5347-2019-3-49-20-26","is_oa":false,"landing_page_url":"https://doi.org/10.36683/2076-5347-2019-3-49-20-26","pdf_url":null,"source":{"id":"https://openalex.org/S4210215481","display_name":"OrelSIET Bulletin","issn_l":"2076-5347","issn":["2076-5347"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OrelSIET Bulletin","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086204141","display_name":"Irina Mikhailovna Golaido","orcid":"https://orcid.org/0000-0001-9322-3841","observed_orcids":["https://orcid.org/0000-0001-9322-3841"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"I.M. Golaido","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074907534","display_name":"Alexander A. Tsvyrko","orcid":"https://orcid.org/0000-0002-0240-7985","observed_orcids":["https://orcid.org/0000-0002-0240-7985"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"A.A. Tsvyrko","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5087068839","display_name":"\u0421\u0443\u0445\u043e\u0440\u0443\u043a\u043e\u0432\u0430 \u041d\u0430\u0442\u0430\u043b\u044c\u044f \u0412\u0430\u043b\u0435\u0440\u044c\u0435\u0432\u043d\u0430","orcid":"https://orcid.org/0000-0001-9308-3287","observed_orcids":["https://orcid.org/0000-0001-9308-3287"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"N.V. Sukhorukova","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28145203,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"3 (49)","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","score":0.8276000022888184,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14183","display_name":"Banking Sector Performance and Management","score":0.8276000022888184,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0738999992609024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14419","display_name":"Banking Systems and Strategies","score":0.05869999900460243,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9919999837875366},{"id":"https://openalex.org/keywords/commercial-banks","display_name":"commercial banks","score":0.859000027179718},{"id":"https://openalex.org/keywords/investment-activity","display_name":"investment activity","score":0.8119999766349792},{"id":"https://openalex.org/keywords/bank-marketing","display_name":"bank marketing","score":0.5709999799728394},{"id":"https://openalex.org/keywords/investment-services","display_name":"investment services","score":0.5230000019073486}],"concepts":[{"id":"https://openalex.org/C2983734796","wikidata":"https://www.wikidata.org/wiki/Q848507","display_name":"Commercial bank","level":2,"score":0.7351881265640259},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6632865071296692},{"id":"https://openalex.org/C27548731","wikidata":"https://www.wikidata.org/wiki/Q88272","display_name":"Investment (military)","level":3,"score":0.5174272656440735},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.484466552734375},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.19182589650154114},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06767311692237854},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36683/2076-5347-2019-3-49-20-26","doi":"https://doi.org/10.36683/2076-5347-2019-3-49-20-26","is_oa":false,"landing_page_url":"https://doi.org/10.36683/2076-5347-2019-3-49-20-26","pdf_url":null,"source":{"id":"https://openalex.org/S4210215481","display_name":"OrelSIET Bulletin","issn_l":"2076-5347","issn":["2076-5347"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"OrelSIET Bulletin","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1533239620","https://openalex.org/W7017315208","https://openalex.org/W4320157414","https://openalex.org/W2473361338","https://openalex.org/W2530596549","https://openalex.org/W2031053658","https://openalex.org/W2555432417","https://openalex.org/W126483712","https://openalex.org/W2324701749","https://openalex.org/W609285736"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-13T10:08:12.033832","created_date":"2020-01-23T00:00:00"}
