{"id":"https://openalex.org/W3000541238","doi":"https://doi.org/10.5281/zenodo.3596099","title":"An Empirical Research on the Determination of Consumer Perceptions Related to Mobile Marketing Applications","display_name":"An Empirical Research on the Determination of Consumer Perceptions Related to Mobile Marketing Applications","publication_year":2019,"publication_date":"2019-12-31","ids":{"openalex":"https://openalex.org/W3000541238","doi":"https://doi.org/10.5281/zenodo.3596099","mag":"3000541238"},"language":"en","primary_location":{"id":"pmh:oai:ojs.www.ijceas.com:article/318","doi":null,"is_oa":true,"landing_page_url":"http://ijceas.com/index.php/ijceas/article/view/318","pdf_url":null,"source":{"id":"https://openalex.org/S4306513928","display_name":"International Journal of Contemporary Economics and Administrative Sciences","issn_l":"1925-4423","issn":["1925-4423"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Contemporary Economics and Administrative Sciences; Vol 9 No 2 (2019): IJCEAS; 370-404","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://ijceas.com/index.php/ijceas/article/view/318","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038921406","display_name":"Abd\u00fclvahap Bayda\u015f","orcid":"https://orcid.org/0000-0002-4471-3470","observed_orcids":["https://orcid.org/0000-0002-4471-3470"]},"institutions":[{"id":"https://openalex.org/I54001450","display_name":"D\u00fczce \u00dcniversitesi","ror":"https://ror.org/04175wc52","country_code":"TR","type":"education","lineage":["https://openalex.org/I54001450"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"BAYDA\u015e, Abdulvahap","raw_affiliation_strings":["Faculty of Business, D\u00fczce University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business, D\u00fczce University","institution_ids":["https://openalex.org/I54001450"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067149871","display_name":"Murat Bayat","orcid":"https://orcid.org/0000-0003-0029-948X","observed_orcids":["https://orcid.org/0000-0003-0029-948X"]},"institutions":[{"id":"https://openalex.org/I54001450","display_name":"D\u00fczce \u00dcniversitesi","ror":"https://ror.org/04175wc52","country_code":"TR","type":"education","lineage":["https://openalex.org/I54001450"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"BAYAT, Murat","raw_affiliation_strings":["Faculty of Business, D\u00fczce University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business, D\u00fczce University","institution_ids":["https://openalex.org/I54001450"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046707839","display_name":"Mehmet Emin YA\u015eAR","orcid":"https://orcid.org/0000-0001-8137-2946","observed_orcids":["https://orcid.org/0000-0001-8137-2946"]},"institutions":[{"id":"https://openalex.org/I147699246","display_name":"Bing\u00f6l University","ror":"https://ror.org/03hx84x94","country_code":"TR","type":"education","lineage":["https://openalex.org/I147699246"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"YA\u015eAR, Mehmet Emin","raw_affiliation_strings":["Solhan Vocational Scool of Health Services, Bing\u00f6l University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Solhan Vocational Scool of Health Services, Bing\u00f6l University","institution_ids":["https://openalex.org/I147699246"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7859,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.81043817,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5942000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5942000150680542,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.20020000636577606,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.09390000253915787,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.8999999761581421},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7149999737739563},{"id":"https://openalex.org/keywords/sms-marketing","display_name":"SMS marketing","score":0.6869999766349792},{"id":"https://openalex.org/keywords/customer-rewards","display_name":"customer rewards","score":0.968999981880188},{"id":"https://openalex.org/keywords/consumer-purchase-behaviour","display_name":"consumer purchase behaviour","score":0.515999972820282},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.6639999747276306},{"id":"https://openalex.org/keywords/complaint-behavior","display_name":"complaint behavior","score":0.8569999933242798},{"id":"https://openalex.org/keywords/bingol","display_name":"Bing\u00f6l","score":0.5630000233650208},{"id":"https://openalex.org/keywords/diyarbakir","display_name":"Diyarbak\u0131r","score":1.0}],"concepts":[{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6156758666038513},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5554719567298889},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.5191399455070496},{"id":"https://openalex.org/C2992166776","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Consumer research","level":2,"score":0.5170300602912903},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.49696019291877747},{"id":"https://openalex.org/C2986582350","wikidata":"https://www.wikidata.org/wiki/Q1539329","display_name":"Mobile marketing","level":3,"score":0.43558427691459656},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.390349417924881},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.37492436170578003},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.35865530371665955},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.354523628950119},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.2954024076461792},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.12275758385658264},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12197339534759521},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.06455060839653015}],"mesh":[],"locations_count":5,"locations":[{"id":"pmh:oai:ojs.www.ijceas.com:article/318","doi":null,"is_oa":true,"landing_page_url":"http://ijceas.com/index.php/ijceas/article/view/318","pdf_url":null,"source":{"id":"https://openalex.org/S4306513928","display_name":"International Journal of Contemporary Economics and Administrative Sciences","issn_l":"1925-4423","issn":["1925-4423"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Contemporary Economics and Administrative Sciences; Vol 9 No 2 (2019): IJCEAS; 370-404","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:zenodo.org:3596100","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/3596100","pdf_url":"https://zenodo.org/record/3596100","source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Contemporary Economics and Administrative Sciences 9(2) 370-404","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:acikerisim.duzce.edu.tr:20.500.12684/2624","doi":null,"is_oa":true,"landing_page_url":"https://hdl.handle.net/20.500.12684/2624","pdf_url":null,"source":{"id":"https://openalex.org/S4377196355","display_name":"DSpace - D\u00fczce (Duzce University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I54001450","host_organization_name":"D\u00fczce \u00dcniversitesi","host_organization_lineage":["https://openalex.org/I54001450"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"article"},{"id":"doi:10.5281/zenodo.3596099","doi":"https://doi.org/10.5281/zenodo.3596099","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.3596099","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.5281/zenodo.3596100","doi":"https://doi.org/10.5281/zenodo.3596100","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.3596100","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"}],"best_oa_location":{"id":"pmh:oai:ojs.www.ijceas.com:article/318","doi":null,"is_oa":true,"landing_page_url":"http://ijceas.com/index.php/ijceas/article/view/318","pdf_url":null,"source":{"id":"https://openalex.org/S4306513928","display_name":"International Journal of Contemporary Economics and Administrative Sciences","issn_l":"1925-4423","issn":["1925-4423"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus","poland-20","russia-white-list-4"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Contemporary Economics and Administrative Sciences; Vol 9 No 2 (2019): IJCEAS; 370-404","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3000541238.pdf","grobid_xml":"https://content.openalex.org/works/W3000541238.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7154928424","https://openalex.org/W7099397904","https://openalex.org/W3160272590","https://openalex.org/W2604372676","https://openalex.org/W2800160432","https://openalex.org/W4232137717","https://openalex.org/W2152338432","https://openalex.org/W2188140415","https://openalex.org/W2007884059","https://openalex.org/W4241370003"],"abstract_inverted_index":{"Abstract":[0],"Mobile":[1],"marketing":[2,37,87,124,132],"has":[3,105],"introduced":[4],"significant":[5,111],"changes":[6],"to":[7,14,27,50,54,144],"the":[8,29,45,85,90,94,101,114,117,127,130,136,145,148,190,223,236],"business":[9],"world,":[10],"making":[11],"it":[12,104],"easier":[13],"access":[15],"personalized":[16],"messages":[17],"at":[18],"any":[19],"time":[20],"and":[21,58,70,89,120,126,161,172,181,216,245,254],"place.":[22],"This":[23],"research":[24,40],"was":[25,166],"conducted":[26,221],"determine":[28],"factors":[30,96,174,206,227,234],"that":[31,108,168],"affect":[32],"consumer":[33],"choice":[34],"for":[35],"mobile":[36,86,98,123,131],"applications.":[38],"The":[39,73,81,205,218],"data":[41],"were":[42,62,197,228,235,248],"collected":[43],"with":[44],"help":[46],"of":[47,202],"a":[48,176,184,200],"face":[49,51],"survey":[52],"applied":[53],"individuals":[55],"in":[56,97,129,135,147,207,222,230,238,256],"Bing\u00f6l":[57],"Diyarbak\u0131r":[59],"provinces.":[60],"Data":[61],"examined":[63],"by":[64],"Frequency":[65],"Analysis,":[66],"Importance,":[67],"Participation":[68],"Level":[69],"Factor":[71],"Analysis.":[72],"study":[74],"is":[75,84,93],"based":[76],"on":[77,179,187],"two":[78,225],"main":[79],"axes.":[80],"first":[82,102],"axis":[83,92],"applications":[88,125],"second":[91,191],"effective":[95,209],"marketing.":[99],"In":[100,138,189],"axis,":[103,192],"been":[106],"seen":[107],"there":[109],"are":[110],"relationships":[112],"between":[113],"variables":[115,128,142],"representing":[116],"shopping":[118],"tendency":[119],"behaviour":[121,244],"towards":[122],"preference":[133],"determined":[134,198],"study.":[137],"particular,":[139],"5":[140],"(five)":[141],"came":[143],"fore":[146],"research;":[149],"SMS,":[150,169],"Advertising":[151],"Applications":[152,159],"(AA),":[153],"Customer":[154],"Rewards":[155],"(CR),":[156],"Permitted":[157],"Message":[158],"(PMA)":[160],"Disturbing":[162],"Messages":[163],"(DM).":[164],"It":[165],"found":[167],"AA,":[170],"CR":[171],"PMA":[173],"had":[175,183],"positive":[177],"effect":[178,186],"purchasing":[180],"DM":[182],"negative":[185],"purchasing.":[188],"6":[193],"(six)":[194],"basic":[195],"elements":[196],"as":[199],"result":[201],"factor":[203,219],"analysis.":[204],"question;":[208],"advertising,":[210],"complaint":[211,243],"behaviour,":[212],"indifference,":[213],"unresponsiveness,":[214],"normality":[215],"inconsistency.":[217],"analysis":[220],"provinces,":[224],"different":[226,250],"identified":[229],"Diyarbak\u0131r,":[231],"where":[232],"four":[233],"same":[237],"both":[239],"provinces":[240],"(satisfaction,":[241],"rewarding,":[242],"image).":[246],"There":[247],"three":[249],"factors:":[251],"Restlessness,":[252],"Indifference":[253],"Discomfort":[255],"Bing\u00f6l.":[257]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2020-01-23T00:00:00"}