{"id":"https://openalex.org/W3000358448","doi":"https://doi.org/10.1051/shsconf/20207401036","title":"Factors affecting implementation of green marketing orientation","display_name":"Factors affecting implementation of green marketing orientation","publication_year":2020,"publication_date":"2020-01-01","ids":{"openalex":"https://openalex.org/W3000358448","doi":"https://doi.org/10.1051/shsconf/20207401036","mag":"3000358448"},"language":"en","primary_location":{"id":"doi:10.1051/shsconf/20207401036","doi":"https://doi.org/10.1051/shsconf/20207401036","is_oa":true,"landing_page_url":"https://doi.org/10.1051/shsconf/20207401036","pdf_url":"https://www.shs-conferences.org/articles/shsconf/pdf/2020/02/shsconf_glob2020_01036.pdf","source":{"id":"https://openalex.org/S4210202797","display_name":"SHS Web of Conferences","issn_l":"2261-2424","issn":["2261-2424","2416-5182"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310319748","host_organization_name":"EDP Sciences","host_organization_lineage":["https://openalex.org/P4310319748","https://openalex.org/P4310319982"],"host_organization_lineage_names":["EDP Sciences","Science Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SHS Web of Conferences","raw_type":"journal-article"},"volume":null,"type":"conference-paper","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.shs-conferences.org/articles/shsconf/pdf/2020/02/shsconf_glob2020_01036.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082114166","display_name":"Neringa Vilkait\u00e9-Vaiton\u00e9","orcid":"https://orcid.org/0000-0002-4208-149X","observed_orcids":["https://orcid.org/0000-0002-4208-149X"]},"institutions":[{"id":"https://openalex.org/I167420956","display_name":"Vilnius Gediminas Technical University","ror":"https://ror.org/02x3e4q36","country_code":"LT","type":"education","lineage":["https://openalex.org/I167420956"]}],"countries":["LT"],"is_corresponding":false,"raw_author_name":"Neringa Vilkaite-Vaitone","raw_affiliation_strings":["Vilnius Gediminas Technical University, Faculty of Business Management, Management Department, Sauletekio av. 11, LT-10223, Vilnius, Lithuania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vilnius Gediminas Technical University, Faculty of Business Management, Management Department, Sauletekio av. 11, LT-10223, Vilnius, Lithuania","institution_ids":["https://openalex.org/I167420956"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069957865","display_name":"Ilona Ska\u010dkauskien\u0117","orcid":"https://orcid.org/0000-0002-5078-3678","observed_orcids":["https://orcid.org/0000-0002-5078-3678"]},"institutions":[{"id":"https://openalex.org/I167420956","display_name":"Vilnius Gediminas Technical University","ror":"https://ror.org/02x3e4q36","country_code":"LT","type":"education","lineage":["https://openalex.org/I167420956"]}],"countries":["LT"],"is_corresponding":false,"raw_author_name":"Ilona Skackauskiene","raw_affiliation_strings":["Vilnius Gediminas Technical University, Faculty of Business Management, Management Department, Sauletekio av. 11, LT-10223, Vilnius, Lithuania"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vilnius Gediminas Technical University, Faculty of Business Management, Management Department, Sauletekio av. 11, LT-10223, Vilnius, Lithuania","institution_ids":["https://openalex.org/I167420956"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I167420956"],"apc_list":null,"apc_paid":null,"fwci":2.9203,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.89202984,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"74","issue":null,"first_page":"01036","last_page":"01036"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.7940000295639038},{"id":"https://openalex.org/keywords/green-marketing-orientation","display_name":"green marketing orientation","score":0.9290000200271606},{"id":"https://openalex.org/keywords/sustainability","display_name":"sustainability","score":0.4269999861717224},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.8659999966621399},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9660000205039978},{"id":"https://openalex.org/keywords/external-factors","display_name":"external factors","score":0.6110000014305115},{"id":"https://openalex.org/keywords/internal-factors","display_name":"internal factors","score":0.9959999918937683},{"id":"https://openalex.org/keywords/stakeholder-relationships","display_name":"stakeholder relations","score":0.4950000047683716}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7915730476379395},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.7567615509033203},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.7128384709358215},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6712353229522705},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.6490783095359802},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.6187943816184998},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.6115865707397461},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5272207260131836},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.5266929864883423},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.5133680105209351},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.48870089650154114}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1051/shsconf/20207401036","doi":"https://doi.org/10.1051/shsconf/20207401036","is_oa":true,"landing_page_url":"https://doi.org/10.1051/shsconf/20207401036","pdf_url":"https://www.shs-conferences.org/articles/shsconf/pdf/2020/02/shsconf_glob2020_01036.pdf","source":{"id":"https://openalex.org/S4210202797","display_name":"SHS Web of Conferences","issn_l":"2261-2424","issn":["2261-2424","2416-5182"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310319748","host_organization_name":"EDP Sciences","host_organization_lineage":["https://openalex.org/P4310319748","https://openalex.org/P4310319982"],"host_organization_lineage_names":["EDP Sciences","Science Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SHS Web of Conferences","raw_type":"journal-article"},{"id":"pmh:oai:edpsciences.org:dkey/10.1051/shsconf/20207401036","doi":null,"is_oa":false,"landing_page_url":"https://www.shs-conferences.org/10.1051/shsconf/20207401036/pdf","pdf_url":"https://www.shs-conferences.org/10.1051/shsconf/20207401036/pdf","source":{"id":"https://openalex.org/S4306400744","display_name":"Springer Link (Chiba Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I8488066","host_organization_name":"Chiba Institute of Technology","host_organization_lineage":["https://openalex.org/I8488066"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"https://doi.org/10.1051/shsconf/20207401036","raw_type":"Text"},{"id":"pmh:oai:doaj.org/article:1b05427d7344441988b20affb8b6d45f","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/1b05427d7344441988b20affb8b6d45f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SHS Web of Conferences, Vol 74, p 01036 (2020)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.1051/shsconf/20207401036","doi":"https://doi.org/10.1051/shsconf/20207401036","is_oa":true,"landing_page_url":"https://doi.org/10.1051/shsconf/20207401036","pdf_url":"https://www.shs-conferences.org/articles/shsconf/pdf/2020/02/shsconf_glob2020_01036.pdf","source":{"id":"https://openalex.org/S4210202797","display_name":"SHS Web of Conferences","issn_l":"2261-2424","issn":["2261-2424","2416-5182"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","ddh","doaj","jufo-1","norway-1"],"host_organization":"https://openalex.org/P4310319748","host_organization_name":"EDP Sciences","host_organization_lineage":["https://openalex.org/P4310319748","https://openalex.org/P4310319982"],"host_organization_lineage_names":["EDP Sciences","Science Press"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SHS Web of Conferences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3000358448.pdf","grobid_xml":"https://content.openalex.org/works/W3000358448.grobid-xml"},"referenced_works_count":25,"referenced_works":["https://openalex.org/W1513858201","https://openalex.org/W1541594276","https://openalex.org/W1969331495","https://openalex.org/W1974888619","https://openalex.org/W2036460777","https://openalex.org/W2055329682","https://openalex.org/W2062725880","https://openalex.org/W2064617399","https://openalex.org/W2105572499","https://openalex.org/W2140265422","https://openalex.org/W2157248257","https://openalex.org/W2621793308","https://openalex.org/W2793319766","https://openalex.org/W2889633034","https://openalex.org/W2898380388","https://openalex.org/W2915317181","https://openalex.org/W2917208894","https://openalex.org/W2920963702","https://openalex.org/W2922501200","https://openalex.org/W2924728946","https://openalex.org/W2937097057","https://openalex.org/W2955352982","https://openalex.org/W2970128830","https://openalex.org/W4234014767","https://openalex.org/W4385807955"],"related_works":["https://openalex.org/W2970128830","https://openalex.org/W7106516872","https://openalex.org/W2043277781","https://openalex.org/W610822529","https://openalex.org/W2160390059","https://openalex.org/W372230550","https://openalex.org/W2216903755","https://openalex.org/W2889545588","https://openalex.org/W4256120997","https://openalex.org/W7019466698"],"abstract_inverted_index":{"Traditional":[0],"marketing":[1,30,40,49,59,90,106,129,136,150,163,201],"is":[2],"no":[3],"longer":[4],"able":[5],"to":[6,32,44,64,97,119,142,198],"address":[7,120],"all":[8,175],"the":[9,22,36,39,45,65,71,74,84,98,102,117,121,143,146,159,176,190],"issues":[10],"in":[11,21,108,184],"modern":[12,109],"markets.":[13],"Global":[14],"economic":[15],"crisis,":[16],"post-Brexit":[17],"challenges,":[18],"and":[19,73,86,135,182,196,210],"changes":[20],"landscape":[23],"of":[24,38,47,88,94,104,116,127,148,161,167,189],"corporate":[25],"social":[26],"responsibility":[27],"are":[28,178],"pushing":[29],"managers":[31,137,197],"build":[33],"sustainability":[34],"into":[35,83],"performance":[37],"mix.":[41],"This":[42,112],"leads":[43],"development":[46],"new":[48],"philosophy,":[50],"i.":[51],"e.":[52],"green":[53,58,89,105,128,149,162,200],"marketing.":[54],"Companies":[55],"that":[56,67,100,156],"implement":[57],"orientation":[60,107,164],"send":[61],"a":[62,92,139],"message":[63],"stakeholders":[66],"they":[68],"care":[69],"about":[70],"society":[72],"ecosystem.":[75],"While":[76],"past":[77],"studies":[78],"provide":[79],"useful":[80],"theoretical":[81],"insight":[82],"concept":[85],"benefits":[87],"decisions,":[91],"lack":[93,113],"holistic":[95],"viewpoint":[96],"factors":[99,144,157,177],"determine":[101],"choice":[103,147,160],"organizations":[110],"exists.":[111],"stimulated":[114],"authors":[115],"paper":[118],"demand":[122],"for":[123,194,207],"an":[124],"integrated":[125],"analysis":[126,153],"factors.":[130],"The":[131,187,203],"article":[132,204],"provides":[133],"researchers":[134,195],"with":[138],"comprehensive":[140],"view":[141],"affecting":[145],"orientation.":[151,202],"Theoretical":[152],"has":[154],"shown":[155],"determining":[158],"can":[165],"be":[166],"external":[168],"or":[169,180],"internal":[170],"nature.":[171],"Apart":[172],"from":[173],"that,":[174],"direct":[179],"indirect":[181],"differ":[183],"their":[185],"manageability.":[186],"findings":[188],"research":[191,209],"present":[192],"opportunities":[193],"apply":[199],"includes":[205],"directions":[206],"future":[208],"managerial":[211],"implications.":[212]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-09-05T08:02:43.246662","created_date":"2020-01-23T00:00:00"}