{"id":"https://openalex.org/W2999466154","doi":null,"title":"\u062f\u0648\u0631 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646- \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0644\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0628\u0646\u0648\u0643 \u0641\u064a \u0627\u0644\u062c\u0632\u0627\u0626\u0631-","display_name":"\u062f\u0648\u0631 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646- \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0644\u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0628\u0646\u0648\u0643 \u0641\u064a \u0627\u0644\u062c\u0632\u0627\u0626\u0631-","publication_year":2019,"publication_date":"2019-12-31","ids":{"openalex":"https://openalex.org/W2999466154","mag":"2999466154"},"language":"ar","primary_location":{"id":"mag:2999466154","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/107331","pdf_url":null,"source":{"id":"https://openalex.org/S4306537501","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5015458486","display_name":"\u0627\u0644\u0635\u062f\u064a\u0642 \u0628\u0646 \u0628\u0648\u0632\u0629","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162489102","display_name":"University of Batna 1","ror":"https://ror.org/04hrbe508","country_code":"DZ","type":"education","lineage":["https://openalex.org/I162489102"]}],"countries":["DZ"],"is_corresponding":false,"raw_author_name":"\u0627\u0644\u0635\u062f\u064a\u0642 \u0628\u0646 \u0628\u0648\u0632\u0629","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0628\u0627\u062a\u0646\u0629 1"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0628\u0627\u062a\u0646\u0629 1","institution_ids":["https://openalex.org/I162489102"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5048027311","display_name":"\u0625\u064a\u0645\u0627\u0646 \u0628\u0646 \u0632\u064a\u0627\u0646","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I162489102","display_name":"University of Batna 1","ror":"https://ror.org/04hrbe508","country_code":"DZ","type":"education","lineage":["https://openalex.org/I162489102"]}],"countries":["DZ"],"is_corresponding":false,"raw_author_name":"\u0625\u064a\u0645\u0627\u0646 \u0628\u0646 \u0632\u064a\u0627\u0646","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0628\u0627\u062a\u0646\u0629 1"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0628\u0627\u062a\u0646\u0629 1","institution_ids":["https://openalex.org/I162489102"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I162489102"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.27524869,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"2","first_page":"35","last_page":"48"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5390999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5390999913215637,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.4569999873638153,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internet","display_name":"internet","score":0.7630000114440918},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.9769999980926514},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.7900000214576721},{"id":"https://openalex.org/keywords/banks","display_name":"banks","score":0.9430000185966492},{"id":"https://openalex.org/keywords/algeria","display_name":"Algeria","score":0.3269999921321869}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2667878270149231}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2999466154","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/107331","pdf_url":null,"source":{"id":"https://openalex.org/S4306537501","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3037154859","https://openalex.org/W3097725233","https://openalex.org/W2801307611","https://openalex.org/W2797620011","https://openalex.org/W2782185936","https://openalex.org/W4411899114","https://openalex.org/W3112153241","https://openalex.org/W2940187866","https://openalex.org/W2569959047","https://openalex.org/W2913998603"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2020-01-23T00:00:00"}