{"id":"https://openalex.org/W2997467401","doi":"https://doi.org/10.1080/10496491.2019.1699626","title":"Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns","display_name":"Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns","publication_year":2019,"publication_date":"2019-12-12","ids":{"openalex":"https://openalex.org/W2997467401","doi":"https://doi.org/10.1080/10496491.2019.1699626","mag":"2997467401"},"language":"en","primary_location":{"id":"doi:10.1080/10496491.2019.1699626","doi":"https://doi.org/10.1080/10496491.2019.1699626","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10496491.2019.1699626","pdf_url":null,"source":{"id":"https://openalex.org/S203223212","display_name":"Journal of Promotion Management","issn_l":"1049-6491","issn":["1049-6491","1540-7594"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Promotion Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076146184","display_name":"Amanda Zwerin","orcid":"https://orcid.org/0000-0002-1018-4021","observed_orcids":["https://orcid.org/0000-0002-1018-4021"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Amanda Zwerin","raw_affiliation_strings":["Department of Marketing, Resolution Media","Department of Marketing, Resolution Media, Charlotte, North Carolina, USA;"],"raw_orcid":"https://orcid.org/0000-0002-1018-4021","affiliations":[{"raw_affiliation_string":"Department of Marketing, Resolution Media","institution_ids":[]},{"raw_affiliation_string":"Department of Marketing, Resolution Media, Charlotte, North Carolina, USA;","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074171429","display_name":"Irvine Clarke","orcid":"https://orcid.org/0000-0002-4582-7533","observed_orcids":["https://orcid.org/0000-0002-4582-7533"]},"institutions":[{"id":"https://openalex.org/I11883440","display_name":"James Madison University","ror":"https://ror.org/028pmsz77","country_code":"US","type":"education","lineage":["https://openalex.org/I11883440"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Theresa B. Clarke","raw_affiliation_strings":["Department of Marketing, James Madison University, College of Business","Department of Marketing, James Madison University, College of Business, Harrisonburg, Virginia, USA;"],"raw_orcid":"https://orcid.org/0000-0002-4582-7533","affiliations":[{"raw_affiliation_string":"Department of Marketing, James Madison University, College of Business","institution_ids":["https://openalex.org/I11883440"]},{"raw_affiliation_string":"Department of Marketing, James Madison University, College of Business, Harrisonburg, Virginia, USA;","institution_ids":["https://openalex.org/I11883440"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5108061525","display_name":"Irvine Clarke","orcid":"https://orcid.org/0000-0003-0531-4087","observed_orcids":["https://orcid.org/0000-0003-0531-4087"]},"institutions":[{"id":"https://openalex.org/I11883440","display_name":"James Madison University","ror":"https://ror.org/028pmsz77","country_code":"US","type":"education","lineage":["https://openalex.org/I11883440"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Irvine Clarke","raw_affiliation_strings":["Department of Marketing, James Madison University","Department of Marketing, James Madison University, Harrisonburg, Virginia, USA"],"raw_orcid":"https://orcid.org/0000-0003-0531-4087","affiliations":[{"raw_affiliation_string":"Department of Marketing, James Madison University","institution_ids":["https://openalex.org/I11883440"]},{"raw_affiliation_string":"Department of Marketing, James Madison University, Harrisonburg, Virginia, USA","institution_ids":["https://openalex.org/I11883440"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5108061525"],"corresponding_institution_ids":["https://openalex.org/I11883440"],"apc_list":null,"apc_paid":null,"fwci":1.6405,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.88836168,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"26","issue":"2","first_page":"163","last_page":"185"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1209","display_name":"Museology"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.9309999942779541},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.734000027179718},{"id":"https://openalex.org/keywords/advertising-competition","display_name":"advertising competition","score":0.7070000171661377},{"id":"https://openalex.org/keywords/campaign-evaluation","display_name":"campaign evaluation","score":0.5559999942779541}],"concepts":[{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.6110080480575562},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.548169732093811},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.521268904209137},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.49481910467147827},{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.4555181562900543},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4255315661430359},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3323432207107544},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2674363851547241},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2056293785572052},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.1507602035999298},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.09735342860221863},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10496491.2019.1699626","doi":"https://doi.org/10.1080/10496491.2019.1699626","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10496491.2019.1699626","pdf_url":null,"source":{"id":"https://openalex.org/S203223212","display_name":"Journal of Promotion Management","issn_l":"1049-6491","issn":["1049-6491","1540-7594"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","cwts-core","jufo-1","norway-1","poland-20","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Promotion Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":57,"referenced_works":["https://openalex.org/W167111318","https://openalex.org/W263144995","https://openalex.org/W265718989","https://openalex.org/W297259703","https://openalex.org/W626609860","https://openalex.org/W1278632307","https://openalex.org/W1499133675","https://openalex.org/W1524330738","https://openalex.org/W1559125857","https://openalex.org/W1598517837","https://openalex.org/W1964079831","https://openalex.org/W1973559050","https://openalex.org/W1992098088","https://openalex.org/W2002744546","https://openalex.org/W2003223900","https://openalex.org/W2004248122","https://openalex.org/W2016122774","https://openalex.org/W2017851275","https://openalex.org/W2025051424","https://openalex.org/W2032866148","https://openalex.org/W2038333915","https://openalex.org/W2043657740","https://openalex.org/W2044739678","https://openalex.org/W2046742868","https://openalex.org/W2047329952","https://openalex.org/W2064636232","https://openalex.org/W2077634693","https://openalex.org/W2082139626","https://openalex.org/W2082250078","https://openalex.org/W2082621060","https://openalex.org/W2082641290","https://openalex.org/W2085560140","https://openalex.org/W2087795345","https://openalex.org/W2089906390","https://openalex.org/W2090546694","https://openalex.org/W2091241623","https://openalex.org/W2098804822","https://openalex.org/W2125230726","https://openalex.org/W2135526934","https://openalex.org/W2141950067","https://openalex.org/W2154730421","https://openalex.org/W2160352526","https://openalex.org/W2171039002","https://openalex.org/W2177393682","https://openalex.org/W2187558791","https://openalex.org/W2253737159","https://openalex.org/W2288243971","https://openalex.org/W2301957426","https://openalex.org/W2313129492","https://openalex.org/W2464835077","https://openalex.org/W2604670700","https://openalex.org/W2804096522","https://openalex.org/W2938492336","https://openalex.org/W4231755396","https://openalex.org/W4250242361","https://openalex.org/W4285719527","https://openalex.org/W4297986894"],"related_works":["https://openalex.org/W2750587560","https://openalex.org/W606582515","https://openalex.org/W2523180592","https://openalex.org/W7124462431","https://openalex.org/W4238836072","https://openalex.org/W7074167057","https://openalex.org/W2340725249","https://openalex.org/W2154023292","https://openalex.org/W6948768597","https://openalex.org/W2304883150"],"abstract_inverted_index":{"This":[0],"research":[1],"presents":[2],"a":[3,16,24,37,129],"brief":[4],"overview":[5],"of":[6,18,34,49,102,116],"Integrated":[7],"Marketing":[8],"Communications":[9],"(IMC)":[10],"research,":[11],"including":[12],"advertising":[13,20],"effectiveness,":[14],"and":[15],"discussion":[17],"the":[19,27,99],"competition":[21],"landscape":[22],"with":[23,62],"focus":[25],"on":[26],"Effie":[28,78],"Awards":[29],"due":[30],"to":[31,56,82,91,123,136],"its":[32],"incorporation":[33],"effectiveness":[35],"as":[36,124,128,137],"key":[38],"evaluation":[39],"variable.":[40],"Practitioners":[41],"are":[42,60],"increasingly":[43],"being":[44],"held":[45],"accountable":[46],"for":[47],"outcomes":[48],"marketing":[50],"efforts,":[51],"thus":[52],"it":[53],"is":[54,108],"important":[55],"understand":[57],"factors":[58],"that":[59],"associated":[61],"effective":[63],"campaigns.":[64],"We":[65],"extend":[66],"findings":[67],"from":[68,80,87],"previous":[69],"studies":[70],"by":[71],"investigating":[72],"IMC":[73],"touchpoint":[74],"data":[75],"within":[76],"award-winning":[77,106],"campaigns":[79,90,107],"2011":[81],"2018.":[83],"Data":[84],"was":[85],"analyzed":[86],"609":[88],"winning":[89],"explore":[92],"how":[93],"touchpoints":[94,103,117],"have":[95],"evolved.":[96],"On":[97],"average,":[98],"mean":[100],"number":[101],"used":[104,118],"in":[105,119],"increasing.":[109],"Results":[110],"further":[111],"indicate":[112],"several":[113],"new":[114],"categories":[115],"recent":[120],"campaigns,":[121],"referred":[122,135],"\u201cEmerging\u201d":[125],"Touchpoint":[126,139],"Categories":[127],"comparison":[130],"against":[131],"prior":[132],"findings,":[133],"hereafter":[134],"\u201cTraditional\u201d":[138],"Categories.":[140]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2020-01-10T00:00:00"}