{"id":"https://openalex.org/W2996884741","doi":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","title":"The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth","display_name":"The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth","publication_year":2017,"publication_date":"2017-03-01","ids":{"openalex":"https://openalex.org/W2996884741","doi":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","mag":"2996884741"},"language":"en","primary_location":{"id":"doi:10.35536/ljb.2017.v5.i2.a3","doi":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","is_oa":true,"landing_page_url":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","pdf_url":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","source":{"id":"https://openalex.org/S4210219293","display_name":"Lahore Journal of Business","issn_l":"2223-0025","issn":["2223-0025"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I27589593","host_organization_name":"Lahore School of Economics","host_organization_lineage":["https://openalex.org/I27589593"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lahore Journal of Business","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000952397","display_name":"Farida Saleem","orcid":"https://orcid.org/0000-0001-8022-2911","observed_orcids":["https://orcid.org/0000-0001-8022-2911"]},"institutions":[{"id":"https://openalex.org/I142204992","display_name":"University of Lahore","ror":"https://ror.org/051jrjw38","country_code":"PK","type":"education","lineage":["https://openalex.org/I142204992"]}],"countries":["PK"],"is_corresponding":true,"raw_author_name":"Farida Saleem","raw_affiliation_strings":["Associate Professor University of Lahore, Chanab Campus, Gujrat"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Associate Professor University of Lahore, Chanab Campus, Gujrat","institution_ids":["https://openalex.org/I142204992"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5000952397"],"corresponding_institution_ids":["https://openalex.org/I142204992"],"apc_list":null,"apc_paid":null,"fwci":1.3848,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.89209108,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"5","issue":"2","first_page":"45","last_page":"66"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5907999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5907999873161316,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3003000020980835,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07119999825954437,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":1.0},{"id":"https://openalex.org/keywords/brand-love","display_name":"brand love","score":0.8610000014305115},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":1.0},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":1.0},{"id":"https://openalex.org/keywords/trustworthiness","display_name":"trustworthiness","score":0.7820000052452087},{"id":"https://openalex.org/keywords/expertise","display_name":"expertise","score":0.9359999895095825},{"id":"https://openalex.org/keywords/attractiveness","display_name":"attractiveness","score":0.9279999732971191},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.8420000076293945},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.8700000047683716}],"concepts":[{"id":"https://openalex.org/C2780595226","wikidata":"https://www.wikidata.org/wiki/Q1124198","display_name":"Affection","level":2,"score":0.8747909069061279},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.8002002239227295},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7535008192062378},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.7424495816230774},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7231017351150513},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.6774246096611023},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.669941782951355},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5020058155059814},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4676223397254944},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.45832765102386475},{"id":"https://openalex.org/C2780801425","wikidata":"https://www.wikidata.org/wiki/Q5164392","display_name":"Construct (python library)","level":2,"score":0.41882413625717163},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13066554069519043},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0864553451538086},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.35536/ljb.2017.v5.i2.a3","doi":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","is_oa":true,"landing_page_url":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","pdf_url":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","source":{"id":"https://openalex.org/S4210219293","display_name":"Lahore Journal of Business","issn_l":"2223-0025","issn":["2223-0025"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I27589593","host_organization_name":"Lahore School of Economics","host_organization_lineage":["https://openalex.org/I27589593"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lahore Journal of Business","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:1d4d9f7187214a2cb3f2e6d2e6e3033a","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/1d4d9f7187214a2cb3f2e6d2e6e3033a","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"The Lahore Journal of Business, Vol 5, Iss 2 (2017)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.35536/ljb.2017.v5.i2.a3","doi":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","is_oa":true,"landing_page_url":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","pdf_url":"https://doi.org/10.35536/ljb.2017.v5.i2.a3","source":{"id":"https://openalex.org/S4210219293","display_name":"Lahore Journal of Business","issn_l":"2223-0025","issn":["2223-0025"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/I27589593","host_organization_name":"Lahore School of Economics","host_organization_lineage":["https://openalex.org/I27589593"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Lahore Journal of Business","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2996884741.pdf","grobid_xml":"https://content.openalex.org/works/W2996884741.grobid-xml"},"referenced_works_count":75,"referenced_works":["https://openalex.org/W109192947","https://openalex.org/W564830712","https://openalex.org/W1525989595","https://openalex.org/W1547017673","https://openalex.org/W1587475503","https://openalex.org/W1594945480","https://openalex.org/W1964924375","https://openalex.org/W1968612550","https://openalex.org/W1971410477","https://openalex.org/W1971440513","https://openalex.org/W1972915807","https://openalex.org/W1976446558","https://openalex.org/W1978825503","https://openalex.org/W1986303768","https://openalex.org/W1990680079","https://openalex.org/W1994720110","https://openalex.org/W1998458412","https://openalex.org/W1998498464","https://openalex.org/W2002067858","https://openalex.org/W2008195481","https://openalex.org/W2014614982","https://openalex.org/W2018382221","https://openalex.org/W2026014527","https://openalex.org/W2027709916","https://openalex.org/W2031295041","https://openalex.org/W2032343783","https://openalex.org/W2033683658","https://openalex.org/W2044773838","https://openalex.org/W2045445734","https://openalex.org/W2062350780","https://openalex.org/W2069927273","https://openalex.org/W2071666535","https://openalex.org/W2072162901","https://openalex.org/W2072838636","https://openalex.org/W2078831478","https://openalex.org/W2084882049","https://openalex.org/W2089871805","https://openalex.org/W2094242492","https://openalex.org/W2099513535","https://openalex.org/W2099796022","https://openalex.org/W2100489781","https://openalex.org/W2104709233","https://openalex.org/W2108271512","https://openalex.org/W2108867285","https://openalex.org/W2110282444","https://openalex.org/W2115612291","https://openalex.org/W2122912498","https://openalex.org/W2126216359","https://openalex.org/W2129692524","https://openalex.org/W2130768078","https://openalex.org/W2135987412","https://openalex.org/W2139783857","https://openalex.org/W2148098161","https://openalex.org/W2156022826","https://openalex.org/W2225901856","https://openalex.org/W2286414293","https://openalex.org/W2297423322","https://openalex.org/W2318358854","https://openalex.org/W2320938771","https://openalex.org/W2336645398","https://openalex.org/W2386188707","https://openalex.org/W2522012050","https://openalex.org/W2531871136","https://openalex.org/W2620252416","https://openalex.org/W2787282447","https://openalex.org/W2899820748","https://openalex.org/W3122354189","https://openalex.org/W3158013643","https://openalex.org/W3173919045","https://openalex.org/W4235678817","https://openalex.org/W4250882396","https://openalex.org/W4251738961","https://openalex.org/W6670348845","https://openalex.org/W6794781629","https://openalex.org/W6807492182"],"related_works":["https://openalex.org/W3040765350","https://openalex.org/W4394968192","https://openalex.org/W7077080328","https://openalex.org/W7163917994","https://openalex.org/W7215232508","https://openalex.org/W4200603887","https://openalex.org/W6907325193","https://openalex.org/W2570141383","https://openalex.org/W4285811290","https://openalex.org/W2934979181"],"abstract_inverted_index":{"Celebrity":[0],"endorsement":[1,59],"is":[2,86,96],"widely":[3],"used":[4],"as":[5,22,53],"an":[6],"advertising":[7],"technique.":[8],"This":[9],"study":[10,65],"examines":[11],"three":[12],"dimensions":[13],"of":[14,24,27,36,38,48,69,101],"celebrity":[15,58,102],"endorsement,":[16,103],"including":[17],"trustworthiness,":[18],"expertise":[19],"and":[20,43,60,93],"attractiveness,":[21],"predictors":[23],"positive":[25,105],"word":[26,37],"mouth":[28,39],"by":[29],"consumers.":[30],"It":[31],"also":[32],"gauges":[33],"the":[34,49,82,89,97],"impact":[35],"on":[40],"purchase":[41],"intention":[42],"brand":[44],"affection":[45],"in":[46],"terms":[47],"role":[50],"it":[51],"plays":[52],"a":[54,67,74],"mediating":[55],"construct":[56],"between":[57],"consumers\u2019":[61],"behavioral":[62],"outcomes.":[63],"The":[64],"uses":[66],"sample":[68],"369":[70],"respondents":[71],"to":[72,88],"test":[73],"structural":[75],"equation":[76],"model.":[77],"Its":[78],"results":[79],"reveal":[80],"that":[81,94],"fully":[83],"mediated":[84,91],"model":[85,92],"superior":[87],"partially":[90],"trustworthiness":[95],"most":[98],"important":[99],"attribute":[100],"yielding":[104],"consumer":[106],"behavior.":[107]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2022,"cited_by_count":2},{"year":2019,"cited_by_count":3}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2020-01-10T00:00:00"}
