{"id":"https://openalex.org/W2996022235","doi":"https://doi.org/10.1108/imr-01-2019-0035","title":"How global brands incorporate local cultural elements to improve brand evaluations","display_name":"How global brands incorporate local cultural elements to improve brand evaluations","publication_year":2019,"publication_date":"2019-12-11","ids":{"openalex":"https://openalex.org/W2996022235","doi":"https://doi.org/10.1108/imr-01-2019-0035","mag":"2996022235"},"language":"en","primary_location":{"id":"doi:10.1108/imr-01-2019-0035","doi":"https://doi.org/10.1108/imr-01-2019-0035","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imr-01-2019-0035","pdf_url":null,"source":{"id":"https://openalex.org/S35673206","display_name":"International Marketing Review","issn_l":"0265-1335","issn":["0265-1335","1758-6763"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Marketing Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073446191","display_name":"Chunyan Nie","orcid":"https://orcid.org/0000-0003-3809-3612","observed_orcids":["https://orcid.org/0000-0003-3809-3612"]},"institutions":[{"id":"https://openalex.org/I59649739","display_name":"Jiangxi University of Finance and Economics","ror":"https://ror.org/03efmyj29","country_code":"CN","type":"education","lineage":["https://openalex.org/I59649739"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chunyan Nie","raw_affiliation_strings":["School of Business Administration, Jiangxi University of Finance and Economics, Nanchang, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Business Administration, Jiangxi University of Finance and Economics, Nanchang, China","institution_ids":["https://openalex.org/I59649739"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101067570","display_name":"Wang Tao","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I37461747","display_name":"Wuhan University","ror":"https://ror.org/033vjfk17","country_code":"CN","type":"education","lineage":["https://openalex.org/I37461747"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Tao Wang","raw_affiliation_strings":["Department of Marketing, Economics and Management School of Wuhan University, Wuhan, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Economics and Management School of Wuhan University, Wuhan, China","institution_ids":["https://openalex.org/I37461747"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6405,"has_fulltext":false,"cited_by_count":41,"citation_normalized_percentile":{"value":0.88803749,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"38","issue":"1","first_page":"163","last_page":"183"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11454","display_name":"Cultural Differences and Values","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/global-brands","display_name":"global brands","score":0.8640000224113464},{"id":"https://openalex.org/keywords/local-cultural-elements","display_name":"local cultural elements","score":0.9459999799728394},{"id":"https://openalex.org/keywords/cultural-mixing","display_name":"cultural mixing","score":0.9750000238418579},{"id":"https://openalex.org/keywords/brand-evaluation","display_name":"brand evaluation","score":0.6800000071525574},{"id":"https://openalex.org/keywords/relational-interpretation","display_name":"relational interpretation","score":1.0},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.453000009059906}],"concepts":[{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.8337960243225098},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.75205397605896},{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.5377384424209595},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5164482593536377},{"id":"https://openalex.org/C2781154743","wikidata":"https://www.wikidata.org/wiki/Q2065736","display_name":"Cultural property","level":3,"score":0.4664549231529236},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.46536731719970703},{"id":"https://openalex.org/C189950617","wikidata":"https://www.wikidata.org/wiki/Q937228","display_name":"Property (philosophy)","level":2,"score":0.45666131377220154},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31356510519981384},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3116275370121002},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.28624916076660156},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2191350758075714},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19510331749916077},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.17833319306373596},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.1482875943183899},{"id":"https://openalex.org/C60671577","wikidata":"https://www.wikidata.org/wiki/Q210272","display_name":"Cultural heritage","level":2,"score":0.1306082308292389},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.10205230116844177},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0688353180885315},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/imr-01-2019-0035","doi":"https://doi.org/10.1108/imr-01-2019-0035","is_oa":false,"landing_page_url":"https://doi.org/10.1108/imr-01-2019-0035","pdf_url":null,"source":{"id":"https://openalex.org/S35673206","display_name":"International Marketing Review","issn_l":"0265-1335","issn":["0265-1335","1758-6763"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Marketing Review","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":69,"referenced_works":["https://openalex.org/W598544135","https://openalex.org/W1537939659","https://openalex.org/W1544543982","https://openalex.org/W1964047499","https://openalex.org/W1973392443","https://openalex.org/W1976125214","https://openalex.org/W1984607418","https://openalex.org/W1991040115","https://openalex.org/W2000550975","https://openalex.org/W2001365137","https://openalex.org/W2013241325","https://openalex.org/W2016473838","https://openalex.org/W2016668564","https://openalex.org/W2019258967","https://openalex.org/W2019268357","https://openalex.org/W2024127352","https://openalex.org/W2025197588","https://openalex.org/W2029186003","https://openalex.org/W2033147496","https://openalex.org/W2033426690","https://openalex.org/W2034792905","https://openalex.org/W2042291539","https://openalex.org/W2054129995","https://openalex.org/W2054790590","https://openalex.org/W2056279894","https://openalex.org/W2059892882","https://openalex.org/W2060659964","https://openalex.org/W2061231278","https://openalex.org/W2067901242","https://openalex.org/W2079177735","https://openalex.org/W2084739597","https://openalex.org/W2090083731","https://openalex.org/W2092148719","https://openalex.org/W2106674466","https://openalex.org/W2109432929","https://openalex.org/W2109453861","https://openalex.org/W2117920961","https://openalex.org/W2118512220","https://openalex.org/W2121133054","https://openalex.org/W2123944152","https://openalex.org/W2125168764","https://openalex.org/W2125793159","https://openalex.org/W2126042180","https://openalex.org/W2127479791","https://openalex.org/W2128056649","https://openalex.org/W2132307137","https://openalex.org/W2138310597","https://openalex.org/W2141382399","https://openalex.org/W2149240400","https://openalex.org/W2150690631","https://openalex.org/W2156942887","https://openalex.org/W2198570397","https://openalex.org/W2200667832","https://openalex.org/W2477232401","https://openalex.org/W2544624507","https://openalex.org/W2549079061","https://openalex.org/W2549729951","https://openalex.org/W2550532781","https://openalex.org/W2552377366","https://openalex.org/W2556872417","https://openalex.org/W2613311302","https://openalex.org/W2613590644","https://openalex.org/W2620094800","https://openalex.org/W2621133848","https://openalex.org/W2771085291","https://openalex.org/W2889867915","https://openalex.org/W2891117712","https://openalex.org/W3141669067","https://openalex.org/W4213182993"],"related_works":["https://openalex.org/W2995678932","https://openalex.org/W4407556521","https://openalex.org/W2991375051","https://openalex.org/W4312655779","https://openalex.org/W2621133848","https://openalex.org/W2949445713","https://openalex.org/W7153130527","https://openalex.org/W7142404630","https://openalex.org/W3146101529","https://openalex.org/W7046896505"],"abstract_inverted_index":{"Purpose":[0],"The":[1,101],"purpose":[2],"of":[3,11,15,21,47,62,118,133,174,184],"this":[4,30,63],"paper":[5,31,179],"is":[6,157],"to":[7,123,128,215],"examine":[8],"the":[9,12,182,197,202],"effect":[10,156],"interpretation":[13,36,40,73,88,113,144],"strategy":[14],"cultural":[16,27,53,125,139,153,162,185,193,209,221],"mixing":[17,186],"on":[18,44],"consumers\u2019":[19,45],"evaluations":[20,46],"global":[22,48,120,134,149,189,205,216],"brands":[23,49,135,150,190,206,217],"that":[24,50,115,136,181,199,218],"incorporate":[25,51,137,191,219],"local":[26,52,124,138,152,192,208,220],"elements.":[28,54,194,222],"Specifically,":[29],"examines":[32],"whether":[33],"a":[34,38,68,83,119,129,142,146,171],"property":[35,72,87,112],"and":[37,107,151,164,207],"relational":[39,75,90,143],"have":[41,170],"different":[42],"influences":[43],"Design/methodology/approach":[55],"Two":[56],"experiments":[57],"were":[58,103],"conducted":[59],"as":[60],"part":[61],"research.":[64],"Experiment":[65,80],"1":[66],"adopted":[67,82],"two":[69],"(interpretation":[70,85],"strategy:":[71,86],"vs":[74,89,97],"interpretation)":[76,91],"single-factor":[77],"between-subjects":[78,99],"design.":[79,100],"2":[81,84,93],"\u00d7":[92],"(polyculturalist":[94],"beliefs:":[95],"high":[96],"low)":[98],"data":[102],"analyzed":[104],"using":[105],"ANOVA":[106],"PROCESS":[108],"213.":[109],"Findings":[110],"A":[111],"(emphasizing":[114,145],"some":[116],"features":[117],"brand":[121],"transfer":[122],"elements)":[126],"leads":[127],"less":[130],"favorable":[131],"evaluation":[132],"elements":[140,210],"than":[141],"relation":[147],"between":[148,204],"elements).":[154],"This":[155,178],"fully":[158],"mediated":[159],"by":[160],"perceived":[161],"intrusion,":[163],"it":[165],"exists":[166],"only":[167],"when":[168,188],"consumers":[169,200],"low":[172],"level":[173],"polyculturalist":[175],"beliefs.":[176],"Originality/value":[177],"reveals":[180],"phenomenon":[183],"occurs":[187],"In":[195],"addition,":[196],"way":[198],"perceive":[201],"relationship":[203],"will":[211],"determine":[212],"their":[213],"reactions":[214]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":12},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2}],"updated_date":"2026-09-04T10:56:28.161419","created_date":"2019-12-26T00:00:00"}