{"id":"https://openalex.org/W2995850533","doi":"https://doi.org/10.24912/jmbk.v3i5.6073","title":"Pengaruh Promosi Penjualan, Daya Tarik Iklan Internet, dan Kualitas Website Terhadap Pembelian Impulsif","display_name":"Pengaruh Promosi Penjualan, Daya Tarik Iklan Internet, dan Kualitas Website Terhadap Pembelian Impulsif","publication_year":2019,"publication_date":"2019-11-29","ids":{"openalex":"https://openalex.org/W2995850533","doi":"https://doi.org/10.24912/jmbk.v3i5.6073","mag":"2995850533"},"language":"en","primary_location":{"id":"doi:10.24912/jmbk.v3i5.6073","doi":"https://doi.org/10.24912/jmbk.v3i5.6073","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v3i5.6073","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/6073/4079","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/6073/4079","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109049992","display_name":"Mar\u00eda Fern\u00e1nda","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I1102219","display_name":"Tarumanagara University","ror":"https://ror.org/04r0rbk24","country_code":"ID","type":"education","lineage":["https://openalex.org/I1102219"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Maria Fernanda","raw_affiliation_strings":["Program Studi Magister Manajemen Universitas Tarumanagara"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Magister Manajemen Universitas Tarumanagara","institution_ids":["https://openalex.org/I1102219"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5109049992"],"corresponding_institution_ids":["https://openalex.org/I1102219"],"apc_list":null,"apc_paid":null,"fwci":1.9686,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.89885356,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":99},"biblio":{"volume":"3","issue":"5","first_page":"07","last_page":"07"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9883000254631042,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.009999999776482582,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0015999999595806003,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9660000205039978},{"id":"https://openalex.org/keywords/online-advertising","display_name":"online advertising","score":0.9629999995231628},{"id":"https://openalex.org/keywords/website-quality","display_name":"website quality","score":0.9879999756813049},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.7979999780654907},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7730000019073486},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.6159999966621399}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7406380772590637},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5532630085945129},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5306901931762695},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5126971006393433},{"id":"https://openalex.org/C39896193","wikidata":"https://www.wikidata.org/wiki/Q380344","display_name":"Descriptive statistics","level":2,"score":0.46279123425483704},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.437059611082077},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.32564765214920044},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2673909664154053},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.18009242415428162},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1573711633682251},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11622455716133118},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.055636465549468994},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.05290880799293518},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.24912/jmbk.v3i5.6073","doi":"https://doi.org/10.24912/jmbk.v3i5.6073","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v3i5.6073","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/6073/4079","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.24912/jmbk.v3i5.6073","doi":"https://doi.org/10.24912/jmbk.v3i5.6073","is_oa":true,"landing_page_url":"https://doi.org/10.24912/jmbk.v3i5.6073","pdf_url":"https://journal.untar.ac.id/index.php/jmbk/article/download/6073/4079","source":{"id":"https://openalex.org/S4210239012","display_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","issn_l":"2598-0289","issn":["2598-0289"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315070","host_organization_name":"Tarumanagara University","host_organization_lineage":["https://openalex.org/P4310315070"],"host_organization_lineage_names":["Tarumanagara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal Manajemen Bisnis dan Kewirausahaan","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2995850533.pdf","grobid_xml":"https://content.openalex.org/works/W2995850533.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W2033005546","https://openalex.org/W2170234291","https://openalex.org/W2591251939","https://openalex.org/W2600967690","https://openalex.org/W2802556225","https://openalex.org/W2805939118"],"related_works":["https://openalex.org/W2938443795","https://openalex.org/W4236445398","https://openalex.org/W7028819389","https://openalex.org/W7057279879","https://openalex.org/W2802556225","https://openalex.org/W7221175020","https://openalex.org/W7216938008","https://openalex.org/W4301585391","https://openalex.org/W6995600680","https://openalex.org/W165344027"],"abstract_inverted_index":{"This":[0,20],"goal":[1],"of":[2,29,82],"this":[3,30,46,83],"study":[4,21,26,31,47,84],"is":[5],"to":[6,54],"find":[7],"out":[8],"whether":[9],"sales":[10,89],"promotion,":[11,90],"internet":[12,91],"advertising,":[13,92],"and":[14,93,98],"website":[15,94],"quality":[16,95],"influence":[17],"impulsive":[18],"buying.":[19,103],"was":[22,48,61,71],"conducted":[23],"using":[24,73],"descriptive":[25],"approach.":[27],"Subject":[28],"were":[32],"consumers":[33],"in":[34,45,59,78],"Jakarta":[35],"who":[36],"have":[37,96],"made":[38],"purchase":[39],"during":[40],"last":[41],"6":[42],"months.":[43],"Data":[44],"obtained":[49],"from":[50],"questionnaire":[51],"which":[52],"distributed":[53],"150":[55],"respondents.":[56],"Method":[57],"used":[58],"sampling":[60,64],"non":[62],"probability":[63],"with":[65],"convenience":[66],"sampling.":[67],"The":[68,80],"collected":[69],"data":[70],"tested":[72],"multiple":[74],"regression":[75],"analysis":[76],"method":[77],"SPSS.":[79],"result":[81],"showed,":[85],"each":[86],"variables":[87],":":[88],"significant":[97],"positive":[99],"effect":[100],"on":[101],"impulse":[102]},"counts_by_year":[{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2019-12-26T00:00:00"}