{"id":"https://openalex.org/W2995812844","doi":"https://doi.org/10.36880/c07.01660","title":"Sustainability in Green Marketing and an Example from the World: Tchibo","display_name":"Sustainability in Green Marketing and an Example from the World: Tchibo","publication_year":2016,"publication_date":"2016-08-01","ids":{"openalex":"https://openalex.org/W2995812844","doi":"https://doi.org/10.36880/c07.01660","mag":"2995812844"},"language":"en","primary_location":{"id":"doi:10.36880/c07.01660","doi":"https://doi.org/10.36880/c07.01660","is_oa":true,"landing_page_url":"https://doi.org/10.36880/c07.01660","pdf_url":"https://www.avekon.org/papers/1660.pdf","source":{"id":"https://openalex.org/S4210216963","display_name":"Uluslararas\u0131 Avrasya ekonomileri konferans\u0131","issn_l":"2687-4725","issn":["2687-4725"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Conference on Eurasian Economies","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://www.avekon.org/papers/1660.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5110237471","display_name":"\u0130smail Erkan \u00c7elik","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I8666313","display_name":"Beykent University","ror":"https://ror.org/03dcvf827","country_code":"TR","type":"education","lineage":["https://openalex.org/I8666313"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"\u0130smail Erkan \u00c7elik","raw_affiliation_strings":["Beykent University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beykent University","institution_ids":["https://openalex.org/I8666313"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067922024","display_name":"\u00d6znur Akman","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I8666313","display_name":"Beykent University","ror":"https://ror.org/03dcvf827","country_code":"TR","type":"education","lineage":["https://openalex.org/I8666313"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"\u00d6znur Akman","raw_affiliation_strings":["Beykent University","(Beykent University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beykent University","institution_ids":["https://openalex.org/I8666313"]},{"raw_affiliation_string":"(Beykent University, Turkey","institution_ids":["https://openalex.org/I8666313"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062877947","display_name":"Ayben Ceyhan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I8666313","display_name":"Beykent University","ror":"https://ror.org/03dcvf827","country_code":"TR","type":"education","lineage":["https://openalex.org/I8666313"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ayben Ceyhan","raw_affiliation_strings":["Beykent University","(Beykent University, Turkey)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beykent University","institution_ids":["https://openalex.org/I8666313"]},{"raw_affiliation_string":"(Beykent University, Turkey)","institution_ids":["https://openalex.org/I8666313"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054705599","display_name":"Vedat Akman","orcid":"https://orcid.org/0000-0001-9950-8223","observed_orcids":["https://orcid.org/0000-0001-9950-8223"]},"institutions":[{"id":"https://openalex.org/I8666313","display_name":"Beykent University","ror":"https://ror.org/03dcvf827","country_code":"TR","type":"education","lineage":["https://openalex.org/I8666313"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Vedat Akman","raw_affiliation_strings":["Beykent University","(Beykent University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beykent University","institution_ids":["https://openalex.org/I8666313"]},{"raw_affiliation_string":"(Beykent University, Turkey","institution_ids":["https://openalex.org/I8666313"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I8666313"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.50057438,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"278","last_page":"282"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9907000064849854,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.00839999970048666,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing","display_name":"green marketing","score":0.8999999761581421},{"id":"https://openalex.org/keywords/sustainability","display_name":"sustainability","score":0.9290000200271606},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9559999704360962},{"id":"https://openalex.org/keywords/environmental-responsibility","display_name":"environmental responsibility","score":0.8169999718666077},{"id":"https://openalex.org/keywords/tchibo","display_name":"Tchibo","score":0.972000002861023},{"id":"https://openalex.org/keywords/community-awareness","display_name":"community awareness","score":0.4749999940395355}],"concepts":[{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.8750045299530029},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.6086910367012024},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6018120646476746},{"id":"https://openalex.org/C147598955","wikidata":"https://www.wikidata.org/wiki/Q3427818","display_name":"Social responsibility","level":2,"score":0.5210717916488647},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5164197087287903},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5057289600372314},{"id":"https://openalex.org/C52407799","wikidata":"https://www.wikidata.org/wiki/Q594912","display_name":"Social sustainability","level":3,"score":0.48615142703056335},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.48226457834243774},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4622509181499481},{"id":"https://openalex.org/C205266134","wikidata":"https://www.wikidata.org/wiki/Q7649559","display_name":"Sustainability organizations","level":3,"score":0.43290841579437256},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.43250855803489685},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.2355058193206787},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36880/c07.01660","doi":"https://doi.org/10.36880/c07.01660","is_oa":true,"landing_page_url":"https://doi.org/10.36880/c07.01660","pdf_url":"https://www.avekon.org/papers/1660.pdf","source":{"id":"https://openalex.org/S4210216963","display_name":"Uluslararas\u0131 Avrasya ekonomileri konferans\u0131","issn_l":"2687-4725","issn":["2687-4725"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Conference on Eurasian Economies","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.36880/c07.01660","doi":"https://doi.org/10.36880/c07.01660","is_oa":true,"landing_page_url":"https://doi.org/10.36880/c07.01660","pdf_url":"https://www.avekon.org/papers/1660.pdf","source":{"id":"https://openalex.org/S4210216963","display_name":"Uluslararas\u0131 Avrasya ekonomileri konferans\u0131","issn_l":"2687-4725","issn":["2687-4725"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Conference on Eurasian Economies","raw_type":"proceedings-article"},"sustainable_development_goals":[{"score":0.7811999917030334,"id":"https://metadata.un.org/sdg/12","display_name":"Responsible consumption and production"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2995812844.pdf","grobid_xml":"https://content.openalex.org/works/W2995812844.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2317442044","https://openalex.org/W3037004257","https://openalex.org/W4244908863","https://openalex.org/W4242492713","https://openalex.org/W2477786791","https://openalex.org/W7025516818","https://openalex.org/W2181508797","https://openalex.org/W2917061771","https://openalex.org/W2575543045","https://openalex.org/W7047905634"],"abstract_inverted_index":{"Companies":[0],"are":[1,24],"expected":[2],"to":[3,36,54,59,66,89],"seek":[4],"solutions":[5],"towards":[6,29],"global":[7],"environmental":[8],"problems":[9],"threatening":[10],"the":[11,16,20,43,49],"quality":[12],"of":[13,48],"life":[14],"in":[15,38],"world":[17],"today":[18],"and":[19,51,62,72,83,86],"society":[21,50],"which":[22],"they":[23,34],"a":[25,32,39,46],"part":[26],"have":[27],"expectations":[28],"it.":[30],"As":[31],"result,":[33],"need":[35,65],"behave":[37],"way":[40],"responsible":[41],"for":[42],"environment":[44],"as":[45],"member":[47],"give":[52],"density":[53],"social":[55,73,81],"activities":[56],"integrating":[57],"awareness":[58,69],"green":[60,87],"marketing":[61,88],"sustainability.":[63],"They":[64],"develop":[67],"community":[68],"both":[70],"economic":[71],"wise.":[74],"In":[75],"this":[76],"study,":[77],"along":[78],"with":[79,95],"developing":[80],"responsibility":[82],"sustainability":[84],"issues":[85],"be":[90,93],"discussed":[91],"will":[92],"presented":[94],"related":[96],"example":[97],"from":[98],"Tchibo.":[99]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-12-26T00:00:00"}
