{"id":"https://openalex.org/W2995379434","doi":"https://doi.org/10.35314/inovbiz.v7i2.1109","title":"Strategi Promosi Melalui Media Sosial Instagram Guna Menarik Generasi Milenial untuk Memilih Produk Tabungan Pada PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin","display_name":"Strategi Promosi Melalui Media Sosial Instagram Guna Menarik Generasi Milenial untuk Memilih Produk Tabungan Pada PT Bank Pembangunan Daerah Kalimantan Selatan Cabang Paringin","publication_year":2019,"publication_date":"2019-12-22","ids":{"openalex":"https://openalex.org/W2995379434","doi":"https://doi.org/10.35314/inovbiz.v7i2.1109","mag":"2995379434"},"language":"id","primary_location":{"id":"doi:10.35314/inovbiz.v7i2.1109","doi":"https://doi.org/10.35314/inovbiz.v7i2.1109","is_oa":true,"landing_page_url":"https://doi.org/10.35314/inovbiz.v7i2.1109","pdf_url":"http://ejournal.polbeng.ac.id/index.php/IBP/article/download/1109/573","source":{"id":"https://openalex.org/S4210203994","display_name":"Inovbiz Jurnal Inovasi Bisnis","issn_l":"2338-4840","issn":["2338-4840","2614-6983"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276147","host_organization_name":"Politeknik Negeri Bengkalis","host_organization_lineage":["https://openalex.org/I4405276147"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Inovbiz: Jurnal Inovasi Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://ejournal.polbeng.ac.id/index.php/IBP/article/download/1109/573","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066766624","display_name":"Rudy Haryanto","orcid":"https://orcid.org/0009-0004-6268-9891","observed_orcids":["https://orcid.org/0009-0004-6268-9891"]},"institutions":[{"id":"https://openalex.org/I4387153533","display_name":"Politeknik Negeri Banjarmasin","ror":"https://ror.org/02ffcdy84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153533"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rudy Haryanto","raw_affiliation_strings":["Politeknik Negeri Banjarmasin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Banjarmasin","institution_ids":["https://openalex.org/I4387153533"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058834627","display_name":"Anita Rahmi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153533","display_name":"Politeknik Negeri Banjarmasin","ror":"https://ror.org/02ffcdy84","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153533"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Anita Rahmi","raw_affiliation_strings":["Politeknik Negeri Banjarmasin"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politeknik Negeri Banjarmasin","institution_ids":["https://openalex.org/I4387153533"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4387153533"],"apc_list":null,"apc_paid":null,"fwci":0.7859,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.81043817,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":95},"biblio":{"volume":"7","issue":"2","first_page":"213","last_page":"213"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9458000063896179,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9458000063896179,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.024800000712275505,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.01759999990463257,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram-marketing","display_name":"Instagram marketing","score":0.609000027179718},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.746999979019165},{"id":"https://openalex.org/keywords/promotion-strategy","display_name":"promotion strategy","score":0.7760000228881836},{"id":"https://openalex.org/keywords/millennial-consumers","display_name":"millennial consumers","score":0.7929999828338623},{"id":"https://openalex.org/keywords/savings-products","display_name":"savings products","score":0.8299999833106995},{"id":"https://openalex.org/keywords/regional-development-banks","display_name":"regional development banks","score":0.7940000295639038},{"id":"https://openalex.org/keywords/instagram-advertising","display_name":"Instagram advertising","score":0.5680000185966492},{"id":"https://openalex.org/keywords/follower-growth","display_name":"follower growth","score":0.6159999966621399},{"id":"https://openalex.org/keywords/hashtags","display_name":"hashtags","score":0.5550000071525574},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.5759999752044678}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.42518284916877747},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.35882532596588135},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3457236886024475},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33243250846862793},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.332394003868103},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.31214597821235657}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35314/inovbiz.v7i2.1109","doi":"https://doi.org/10.35314/inovbiz.v7i2.1109","is_oa":true,"landing_page_url":"https://doi.org/10.35314/inovbiz.v7i2.1109","pdf_url":"http://ejournal.polbeng.ac.id/index.php/IBP/article/download/1109/573","source":{"id":"https://openalex.org/S4210203994","display_name":"Inovbiz Jurnal Inovasi Bisnis","issn_l":"2338-4840","issn":["2338-4840","2614-6983"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276147","host_organization_name":"Politeknik Negeri Bengkalis","host_organization_lineage":["https://openalex.org/I4405276147"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Inovbiz: Jurnal Inovasi Bisnis","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.35314/inovbiz.v7i2.1109","doi":"https://doi.org/10.35314/inovbiz.v7i2.1109","is_oa":true,"landing_page_url":"https://doi.org/10.35314/inovbiz.v7i2.1109","pdf_url":"http://ejournal.polbeng.ac.id/index.php/IBP/article/download/1109/573","source":{"id":"https://openalex.org/S4210203994","display_name":"Inovbiz Jurnal Inovasi Bisnis","issn_l":"2338-4840","issn":["2338-4840","2614-6983"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405276147","host_organization_name":"Politeknik Negeri Bengkalis","host_organization_lineage":["https://openalex.org/I4405276147"],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Inovbiz: Jurnal Inovasi Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2995379434.pdf","grobid_xml":"https://content.openalex.org/works/W2995379434.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2753398687","https://openalex.org/W2993630057","https://openalex.org/W3200574892"],"related_works":["https://openalex.org/W4406647324","https://openalex.org/W4298121035","https://openalex.org/W7052997852","https://openalex.org/W4281638313","https://openalex.org/W2995321279","https://openalex.org/W2946430538","https://openalex.org/W6986275850","https://openalex.org/W7032955043","https://openalex.org/W4362671192","https://openalex.org/W7005140157"],"abstract_inverted_index":{"Tujuan":[0],"dari":[1],"penelitian":[2,51,55,79],"ini":[3,15,56,80],"adalah":[4,57,73,106],"untuk":[5,38,86],"mengetahui":[6],"strategi":[7,25],"promosi":[8,26,109,129],"melalui":[9,27,110,130],"media":[10,28,111,131],"sosial":[11,29,112,132],"Instagram":[12,30,133,169],"yang":[13,31,52,71,89,96,117,140],"selama":[14],"dilakukan":[16,33],"Bank":[17,44,99,120],"Pembangunan":[18,45,100,121],"Daerah":[19,46,101,122],"Kalimantan":[20,47,102,123],"Selatan":[21,48,103,124],"Cabang":[22,49,104,125],"Paringin.":[23],"Mengetahui":[24],"dapat":[32],"guna":[34],"menarik":[35],"generasi":[36],"milenial":[37,139],"memilih":[39],"produk":[40],"Tabungan":[41],"pada":[42],"PT":[43,98,119],"Paringin.Metode":[50],"digunakan":[53,72,92],"dalam":[54,78],"metode":[58],"deskriptif":[59],"dengan":[60,144],"teknik":[61],"pengumpulan":[62],"data":[63,70,74,88],"yaitu":[64],"observasi":[65],"dan":[66,85],"wawancara.":[67],"Teknik":[68],"analisis":[69],"non":[75],"statistic,":[76],"dimana":[77],"tidak":[81,107],"menggunakan":[82],"rumus":[83],"statistic":[84],"menganalisis":[87],"sudah":[90],"dikumpulkan":[91],"pendekatan":[93],"library":[94],"approach.Permasalahan":[95],"dihadapi":[97,118],"Paringin":[105,126],"maksimalnya":[108],"Instagram.":[113],"Untuk":[114],"mengatasi":[115],"permasalahan":[116],"sebaiknya":[127],"memaksimalkan":[128],"agar":[134],"lebih":[135],"mudah":[136],"mendekati":[137],"segmentasi":[138],"melek":[141],"akan":[142],"teknologi":[143],"langkah-langkah":[145],"sebagai":[146],"berikut":[147],":":[148],"(1)":[149],"Update":[150],"Image,":[151,180],"(2)":[152],"Membangun":[153],"Kepopuleran":[154],"Akun,":[155],"(3)":[156],"Add":[157],"Follower,":[158],"(4)":[159],"Comment,":[160],"(5)":[161],"Share":[162],"Fitur,":[163],"(6)":[164],"Local":[165],"Ads":[166],"Fitur/Endorse,":[167],"(7)":[168],"Ads,":[170],"(8)":[171],"Like":[172],"Give,":[173],"(9)":[174],"Auto":[175],"Schedule":[176],"Post,":[177],"(10)":[178],"CSR":[179],"(11)":[181],"Hasgtag(#)":[182],"+":[183],"arroba":[184],"(@).":[185]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-12-26T00:00:00"}
