{"id":"https://openalex.org/W2995308371","doi":"https://doi.org/10.1007/978-3-658-03894-6_17-1","title":"Branding und Unternehmenskommunikation: Marken im \u00f6ffentlichen Diskurs","display_name":"Branding und Unternehmenskommunikation: Marken im \u00f6ffentlichen Diskurs","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2995308371","doi":"https://doi.org/10.1007/978-3-658-03894-6_17-1","mag":"2995308371"},"language":"de","primary_location":{"id":"doi:10.1007/978-3-658-03894-6_17-1","doi":"https://doi.org/10.1007/978-3-658-03894-6_17-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-03894-6_17-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4252297812","display_name":"Handbuch Unternehmenskommunikation"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048070658","display_name":"J\u00fcrgen H\u00e4usler","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I926574661","display_name":"Leipzig University","ror":"https://ror.org/03s7gtk40","country_code":"DE","type":"education","lineage":["https://openalex.org/I926574661"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"J\u00fcrgen H\u00e4usler","raw_affiliation_strings":["Institut f\u00fcr Kommunikations- und Medienwissenschaft, Universit\u00e4t Leipzig, Leipzig, Deutschland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institut f\u00fcr Kommunikations- und Medienwissenschaft, Universit\u00e4t Leipzig, Leipzig, Deutschland","institution_ids":["https://openalex.org/I926574661"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5048070658"],"corresponding_institution_ids":["https://openalex.org/I926574661"],"apc_list":null,"apc_paid":null,"fwci":5.6741,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.97013211,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"18"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7714999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7714999914169312,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.13120000064373016,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.07540000230073929,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.9810000061988831},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.8349999785423279},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.9700000286102295},{"id":"https://openalex.org/keywords/corporate-communication","display_name":"corporate communication","score":0.9610000252723694}],"concepts":[{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4076412618160248}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1007/978-3-658-03894-6_17-1","doi":"https://doi.org/10.1007/978-3-658-03894-6_17-1","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-658-03894-6_17-1","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbuch Unternehmenskommunikation","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W564927889","https://openalex.org/W612019977","https://openalex.org/W1491436967","https://openalex.org/W2168697832","https://openalex.org/W2493512670","https://openalex.org/W2595889235","https://openalex.org/W2887546120","https://openalex.org/W4230665855","https://openalex.org/W4231648592","https://openalex.org/W4235737097","https://openalex.org/W4237428417","https://openalex.org/W4237861403","https://openalex.org/W4249131592","https://openalex.org/W4389556813","https://openalex.org/W6809326368","https://openalex.org/W6811775763","https://openalex.org/W6828705604","https://openalex.org/W7048441847"],"related_works":["https://openalex.org/W124291578","https://openalex.org/W4205249198","https://openalex.org/W202253528","https://openalex.org/W3041857889","https://openalex.org/W4248494684","https://openalex.org/W178868128","https://openalex.org/W4211218175","https://openalex.org/W7208069291","https://openalex.org/W106894305","https://openalex.org/W15985152"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":5}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2019-12-26T00:00:00"}