{"id":"https://openalex.org/W2995286295","doi":null,"title":"Essentials of marketing, 2nd ed.","display_name":"Essentials of marketing, 2nd ed.","publication_year":2005,"publication_date":"2005-01-01","ids":{"openalex":"https://openalex.org/W2995286295","mag":"2995286295"},"language":"en","primary_location":{"id":"mag:2995286295","doi":null,"is_oa":false,"landing_page_url":"http://eprints.usq.edu.au/6587/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025438467","display_name":"Jane Summers","orcid":"https://orcid.org/0000-0002-0604-152X","observed_orcids":["https://orcid.org/0000-0002-0604-152X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jane Summers","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Michael Gardiner","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Gardiner","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113799489","display_name":"Charles W. Lamb","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Charles W. Lamb","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5021051472","display_name":"Joseph F. Hair","orcid":"https://orcid.org/0000-0002-9226-9693","observed_orcids":["https://orcid.org/0000-0002-9226-9693"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Joseph F. Hair","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-9226-9693","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5113445195","display_name":"Carl D. McDaniel","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Carl McDaniel","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.5503,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.93641371,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9473000168800354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9473000168800354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12671","display_name":"Management and Marketing Education","score":0.0357000008225441,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.004100000020116568,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-theory","display_name":"marketing theory","score":0.8629999756813049},{"id":"https://openalex.org/keywords/marketing-practice","display_name":"marketing practice","score":0.9990000128746033},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.5410000085830688},{"id":"https://openalex.org/keywords/marketing-applications","display_name":"marketing applications","score":0.43799999356269836},{"id":"https://openalex.org/keywords/business-students","display_name":"business students","score":0.46399998664855957}],"concepts":[{"id":"https://openalex.org/C2777855551","wikidata":"https://www.wikidata.org/wiki/Q12310021","display_name":"Subject (documents)","level":2,"score":0.6350653171539307},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5797152519226074},{"id":"https://openalex.org/C15306905","wikidata":"https://www.wikidata.org/wiki/Q6770925","display_name":"Marketing science","level":4,"score":0.5274420380592346},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.46789562702178955},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.4665890038013458},{"id":"https://openalex.org/C42058472","wikidata":"https://www.wikidata.org/wiki/Q810214","display_name":"Base (topology)","level":2,"score":0.42246484756469727},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.33179771900177},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3066331148147583},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2921827435493469},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.18721944093704224},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.13790324330329895},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13528752326965332},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2995286295","doi":null,"is_oa":false,"landing_page_url":"http://eprints.usq.edu.au/6587/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.4156000018119812,"display_name":"Quality education","id":"https://metadata.un.org/sdg/4"}],"sustainable_development_goals_aurora":[{"score":0.5299999713897705,"display_name":"Quality education","id":"https://metadata.un.org/sdg/4"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1580870047","https://openalex.org/W4289783448","https://openalex.org/W1502813083","https://openalex.org/W4250850631","https://openalex.org/W1996723289","https://openalex.org/W169059030","https://openalex.org/W588635264","https://openalex.org/W643405317","https://openalex.org/W2970830386","https://openalex.org/W2908313312"],"abstract_inverted_index":{"This":[0],"text":[1],"is":[2],"written":[3],"for":[4,49],"Australian":[5],"and":[6,29,31,44],"New":[7],"Zealand":[8],"students":[9,36],"who":[10],"are":[11],"taking":[12],"a":[13,21,37],"one-semester":[14],"subject":[15],"in":[16],"introductory":[17],"marketing.":[18],"It":[19],"provides":[20],"concise":[22],"yet":[23],"comprehensive":[24],"coverage":[25],"of":[26],"marketing":[27,34,50],"theory":[28],"practice,":[30],"will":[32],"give":[33],"major":[35],"sound":[38],"knowledge":[39],"base":[40],"to":[41],"build":[42],"upon,":[43],"business":[45],"students,":[46],"tools":[47],"needed":[48],"applications.":[51]},"counts_by_year":[{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":3},{"year":2012,"cited_by_count":3}],"updated_date":"2026-09-29T14:09:16.559479","created_date":"2019-12-26T00:00:00"}