{"id":"https://openalex.org/W2995136245","doi":"https://doi.org/10.36287/setsci.4.8.025","title":"Yeni \u00dcr\u00fcn Geli\u015ftirme S\u00fcrecinde X-Y-Z Ku\u015faklar\u0131n\u0131n Sat\u0131n Alma Davran\u0131\u015flar\u0131 \u00dczerine Bir Ara\u015ft\u0131rma","display_name":"Yeni \u00dcr\u00fcn Geli\u015ftirme S\u00fcrecinde X-Y-Z Ku\u015faklar\u0131n\u0131n Sat\u0131n Alma Davran\u0131\u015flar\u0131 \u00dczerine Bir Ara\u015ft\u0131rma","publication_year":2019,"publication_date":"2019-07-26","ids":{"openalex":"https://openalex.org/W2995136245","doi":"https://doi.org/10.36287/setsci.4.8.025","mag":"2995136245"},"language":"tr","primary_location":{"id":"doi:10.36287/setsci.4.8.025","doi":"https://doi.org/10.36287/setsci.4.8.025","is_oa":false,"landing_page_url":"https://doi.org/10.36287/setsci.4.8.025","pdf_url":null,"source":{"id":"https://openalex.org/S7407107791","display_name":"International Symposium on Innovative Approaches in Social, Human and Administrative Sciences","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences Proceedings","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101911090","display_name":"Derya \u00d6zt\u00fcrk","orcid":"https://orcid.org/0000-0001-5467-9782","observed_orcids":["https://orcid.org/0000-0001-5467-9782"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Derya \u00d6zt\u00fcrk","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5087465578","display_name":"Ebru Onurluba\u015f","orcid":"https://orcid.org/0000-0002-2341-0788","observed_orcids":["https://orcid.org/0000-0002-2341-0788","https://orcid.org/0000-0001-7176-3521"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ebru Onurluba\u015f","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.7176,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.89889514,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"159","last_page":"166"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9458000063896179,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9458000063896179,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.015200000256299973,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.014100000262260437,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":0.9419999718666077},{"id":"https://openalex.org/keywords/purchase-behavior","display_name":"purchase behavior","score":0.7049999833106995},{"id":"https://openalex.org/keywords/smartphones","display_name":"smartphones","score":0.46000000834465027},{"id":"https://openalex.org/keywords/demographic-factors","display_name":"demographic factors","score":0.7039999961853027},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7829999923706055},{"id":"https://openalex.org/keywords/perceived-benefits","display_name":"perceived benefits","score":0.5059999823570251},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.4300000071525574},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.5699999928474426},{"id":"https://openalex.org/keywords/samsun","display_name":"Samsun","score":0.4749999940395355}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.5119806528091431},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3375011682510376},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2523888945579529}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.36287/setsci.4.8.025","doi":"https://doi.org/10.36287/setsci.4.8.025","is_oa":false,"landing_page_url":"https://doi.org/10.36287/setsci.4.8.025","pdf_url":null,"source":{"id":"https://openalex.org/S7407107791","display_name":"International Symposium on Innovative Approaches in Social, Human and Administrative Sciences","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"4th International Symposium on Innovative Approaches in Social, Human and Administrative Sciences Proceedings","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4383069251","https://openalex.org/W7217589817","https://openalex.org/W3093919957","https://openalex.org/W4297906772","https://openalex.org/W2995730572","https://openalex.org/W4317927661","https://openalex.org/W7217332757","https://openalex.org/W2736998346","https://openalex.org/W6949010871","https://openalex.org/W3173517854"],"abstract_inverted_index":{"G\u00fcn\u00fcm\u00fczde":[0],"i\u015fletmelerin,":[1],"k\u00fcresel":[2],"rekabet,":[3],"teknolojik":[4],"yenilikler,":[5],"\u00fcr\u00fcn":[6,27,37,95],"ya\u015fam":[7],"\u00e7evriminin":[8],"k\u0131salmas\u0131,":[9],"m\u00fc\u015fteri":[10,21],"profilinde":[11],"meydana":[12],"gelen":[13],"de\u011fi\u015fimlerden":[14],"dolay\u0131":[15],"t\u00fcketici":[16],"davran\u0131\u015flar\u0131n\u0131":[17],"iyi":[18],"analiz":[19],"ederek":[20],"istek":[22],"ve":[23,29,61,91,104,132,173],"beklentilerine":[24],"uygun":[25],"yeni":[26,36,45,89],"geli\u015ftirmeleri":[28],"pazara":[30],"sunmalar\u0131":[31],"gerekmektedir.":[32],"Bu":[33,55],"ara\u015ft\u0131rman\u0131n":[34],"amac\u0131,":[35],"geli\u015ftirme":[38],"s\u00fcrecinde":[39],"X-Y-Z":[40,63,114,141,160],"ku\u015faklar\u0131n\u0131n":[41,64,115,161],"demografik":[42,116],"\u00f6zellikleri":[43],"ile":[44,167],"teknolojili":[46],"cep":[47,68],"telefonu":[48,69],"sat\u0131n":[49,81,118,147,162],"alma":[50,82,119,148,163],"davran\u0131\u015flar\u0131":[51,120,149],"aras\u0131ndaki":[52],"ili\u015fkileri":[53],"incelemektir.":[54],"do\u011frultuda,":[56],"Samsun":[57],"ilinde":[58],"ikamet":[59],"eden":[60],"ya\u015flar\u0131":[62],"ya\u015f":[65],"aral\u0131klar\u0131n\u0131":[66],"kapsayan":[67],"kullan\u0131c\u0131lar\u0131ndan":[70],"kolayda":[71],"\u00f6rnekleme":[72],"y\u00f6ntemiyle":[73],"belirlenen":[74],"240":[75],"ki\u015fiye":[76],"y\u00fcz-y\u00fcze":[77],"anket":[78],"uygulanm\u0131\u015ft\u0131r.":[79],"T\u00fcketicilerin":[80],"davran\u0131\u015flar\u0131n\u0131n":[83,164],"belirlenmesinde":[84],"Ek\u015fi":[85],"(2017)":[86],"taraf\u0131ndan":[87],"geli\u015ftirilen;":[88],"fikir":[90],"var":[92],"olan":[93],"bilgi,":[94],"i\u015flevleri,":[96],"alg\u0131lanan":[97],"fayda,":[98],"hizmet,":[99],"deneyim,":[100],"reklama":[101],"y\u00f6nelik":[102],"tutumlar":[103],"tercih":[105],"etme":[106],"davran\u0131\u015flar\u0131ndan":[107],"olu\u015fan":[108],"5":[109],"boyutlu":[110],"\u00f6l\u00e7ekten":[111],"yararlan\u0131lm\u0131\u015ft\u0131r.":[112],"Ara\u015ft\u0131rmada,":[113],"\u00f6zelliklerinin":[117],"\u00fczerinde":[121,150],"anlaml\u0131":[122,151,177],"bir":[123,152],"farkl\u0131l\u0131k":[124],"olu\u015fturup":[125],"olu\u015fturmad\u0131\u011f\u0131n\u0131":[126],"tespit":[127],"etmek":[128],"amac\u0131yla":[129],"Mann-Whitney":[130,138],"U-testi":[131,139],"Kruskal-Wallis":[133],"H-testi":[134],"analizleri":[135],"kullan\u0131lm\u0131\u015ft\u0131r.":[136],"Yap\u0131lan":[137],"sonucunda,":[140],"ku\u015faklar\u0131nda":[142],"yer":[143],"alan":[144],"t\u00fcketicilerin":[145],"cinsiyetinin":[146],"fark":[153],"olu\u015fturmad\u0131\u011f\u0131":[154],"g\u00f6r\u00fclm\u00fc\u015ft\u00fcr.":[155],"Kruskal-Wallis-H":[156],"testi":[157],"sonucunda":[158],"ise,":[159],"\u00e7e\u015fitli":[165],"boyutlar\u0131":[166],"ya\u015f,":[168],"e\u011fitim,":[169],"meslek,":[170],"medeni":[171],"durum":[172],"ayl\u0131k":[174],"gelirleri":[175],"aras\u0131nda":[176],"ili\u015fkiler":[178],"bulunmu\u015ftur.":[179]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2019-12-26T00:00:00"}