{"id":"https://openalex.org/W2995106293","doi":"https://doi.org/10.1201/9780429057205-12","title":"Action Plans for Marketing and Sales","display_name":"Action Plans for Marketing and Sales","publication_year":2019,"publication_date":"2019-08-15","ids":{"openalex":"https://openalex.org/W2995106293","doi":"https://doi.org/10.1201/9780429057205-12","mag":"2995106293"},"language":"en","primary_location":{"id":"doi:10.1201/9780429057205-12","doi":"https://doi.org/10.1201/9780429057205-12","is_oa":false,"landing_page_url":"https://doi.org/10.1201/9780429057205-12","pdf_url":null,"source":{"id":"https://openalex.org/S4306462842","display_name":"Apple Academic Press eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Hospitality Sales and Marketing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W3166543106","display_name":"Hospitality Sales and Marketing"},"type":"book-chapter","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5044984771","display_name":"Howard Feiertag","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Howard Feiertag","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5044984771"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.28184211,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"499","last_page":"550"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9634000062942505,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9634000062942505,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.017400000244379044,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.007300000172108412,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hotel-sales","display_name":"hotel sales","score":0.5910000205039978},{"id":"https://openalex.org/keywords/sales-presentation","display_name":"sales presentation","score":0.5519999861717224},{"id":"https://openalex.org/keywords/travel-agents","display_name":"travel agents","score":0.7680000066757202},{"id":"https://openalex.org/keywords/hotel-directories","display_name":"hotel directories","score":0.75},{"id":"https://openalex.org/keywords/hospitality-industry","display_name":"hospitality industry","score":0.5460000038146973}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6778937578201294},{"id":"https://openalex.org/C2780791683","wikidata":"https://www.wikidata.org/wiki/Q846785","display_name":"Action (physics)","level":2,"score":0.6230351328849792},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6222383379936218},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3408746123313904},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1201/9780429057205-12","doi":"https://doi.org/10.1201/9780429057205-12","is_oa":false,"landing_page_url":"https://doi.org/10.1201/9780429057205-12","pdf_url":null,"source":{"id":"https://openalex.org/S4306462842","display_name":"Apple Academic Press eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Hospitality Sales and Marketing","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1995618112","https://openalex.org/W2995993231","https://openalex.org/W2994904963","https://openalex.org/W3147317890","https://openalex.org/W1512797205","https://openalex.org/W2995593444","https://openalex.org/W2768074240","https://openalex.org/W2759573994","https://openalex.org/W564177008","https://openalex.org/W4376854928"],"abstract_inverted_index":{"One":[0],"of":[1,120],"the":[2,10,14,38,43,49,55,69,87],"most":[3],"under-used":[4],"and":[5,22,57],"misdirected":[6],"sales":[7,30,96],"tools":[8],"in":[9,68,80,103,122,152],"hospitality":[11],"industry":[12],"is":[13,93,126],"business":[15],"calling":[16],"card.":[17,60],"Every":[18],"lodging":[19],"operator,":[20],"manager,":[21],"salesperson":[23],"have":[24,109],"this":[25],"low-cost,":[26],"easy-to-carry,":[27],"easy":[28],"to-distribute":[29],"piece":[31],"readily":[32],"available.":[33],"Lodging":[34],"operators":[35],"circulating":[36],"among":[37],"guests":[39,66],"should":[40],"pass":[41],"out":[42,59,62,67],"cards":[44,63],"when":[45,64],"greeting":[46],"people.":[47],"Check":[48],"dining":[50],"room":[51],"during":[52],"meal":[53],"hours-meet":[54],"customers":[56],"hand":[58],"Pass":[61],"checking":[65],"morning.":[70],"Spend":[71],"time":[72,92],"with":[73,135],"prospects":[74],"who":[75,100],"can":[76],"buy":[77,107],"or":[78,85,108,116],"are":[79,101],"a":[81,104,113,123],"position":[82,105],"to":[83,98,106,127,141,150,154],"recommend":[84],"influence":[86],"buying":[88],"decision.":[89],"Too":[90,130],"much":[91],"wasted":[94],"on":[95],"presentations":[97],"persons":[99],"not":[102],"no":[110],"need":[111,149],"for":[112],"particular":[114],"hotel":[115,124],"motel.":[117],"The":[118],"objective":[119],"advertising":[121],"directory":[125],"generate":[128],"reservations.":[129],"often":[131],"advertisers":[132],"come":[133],"up":[134],"good,":[136],"attractive":[137],"graphics":[138],"but":[139],"fail":[140],"include":[142],"basic":[143],"information":[144],"that":[145],"travel":[146],"agents":[147],"will":[148],"know":[151],"order":[153],"properly":[155],"serve":[156],"their":[157],"clients.":[158]},"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2019-12-26T00:00:00"}