{"id":"https://openalex.org/W2995070101","doi":"https://doi.org/10.31521/modecon.v17(2019)-01","title":"Three Ways to Use ASMR-Technologies in Modern Advertising and Marketing","display_name":"Three Ways to Use ASMR-Technologies in Modern Advertising and Marketing","publication_year":2019,"publication_date":"2019-10-22","ids":{"openalex":"https://openalex.org/W2995070101","doi":"https://doi.org/10.31521/modecon.v17(2019)-01","mag":"2995070101"},"language":"en","primary_location":{"id":"doi:10.31521/modecon.v17(2019)-01","doi":"https://doi.org/10.31521/modecon.v17(2019)-01","is_oa":true,"landing_page_url":"https://doi.org/10.31521/modecon.v17(2019)-01","pdf_url":"https://modecon.mnau.edu.ua/en/?smd_process_download=1&download_id=12340","source":{"id":"https://openalex.org/S4210178442","display_name":"Modern Economics","issn_l":"2521-6392","issn":["2521-6392"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310322069","host_organization_name":"Mykolayiv State Agrarian University","host_organization_lineage":["https://openalex.org/P4310322069"],"host_organization_lineage_names":["Mykolayiv State Agrarian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Modern Economics","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://modecon.mnau.edu.ua/en/?smd_process_download=1&download_id=12340","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5114083984","display_name":"Olha Antonova","orcid":"https://orcid.org/0000-0003-3213-8699","observed_orcids":["https://orcid.org/0000-0003-3213-8699"]},"institutions":[{"id":"https://openalex.org/I12754707","display_name":"National University of Food Technologies","ror":"https://ror.org/03sgk3c38","country_code":"UA","type":"education","lineage":["https://openalex.org/I12754707"]}],"countries":["UA"],"is_corresponding":true,"raw_author_name":"O. Antonova","raw_affiliation_strings":["in Social Communications , Associate Professor of Department of Marketing , National University of Food Technologies , Kyiv , Ukraine","Social Communications, Associate Professor of Department of Marketing, National University of Food Technologies, Kyiv, Ukraine"],"raw_orcid":"https://orcid.org/0000-0003-3213-8699","affiliations":[{"raw_affiliation_string":"in Social Communications , Associate Professor of Department of Marketing , National University of Food Technologies , Kyiv , Ukraine","institution_ids":["https://openalex.org/I12754707"]},{"raw_affiliation_string":"Social Communications, Associate Professor of Department of Marketing, National University of Food Technologies, Kyiv, Ukraine","institution_ids":["https://openalex.org/I12754707"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5114083984"],"corresponding_institution_ids":["https://openalex.org/I12754707"],"apc_list":{"value":300,"currency":"UAH","value_usd":null},"apc_paid":null,"fwci":1.5878,"has_fulltext":true,"cited_by_count":15,"citation_normalized_percentile":{"value":0.88109565,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"17","issue":"1","first_page":"6","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5249000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5249000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.45509999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.0066999997943639755,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/video-advertising","display_name":"video advertising","score":0.5759999752044678},{"id":"https://openalex.org/keywords/native-advertising","display_name":"native advertising","score":0.8479999899864197},{"id":"https://openalex.org/keywords/product-placement","display_name":"product placement","score":0.9509999752044678},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.49000000953674316},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9760000109672546},{"id":"https://openalex.org/keywords/psychophysiological-responses","display_name":"psychophysiological responses","score":0.5799999833106995},{"id":"https://openalex.org/keywords/relaxation","display_name":"relaxation","score":0.6019999980926514},{"id":"https://openalex.org/keywords/subconscious-influence","display_name":"subconscious influence","score":0.8029999732971191},{"id":"https://openalex.org/keywords/ukrainian-advertising","display_name":"Ukrainian advertising","score":0.8759999871253967}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6688916683197021},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6375303268432617},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5944765210151672},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.492277055978775},{"id":"https://openalex.org/C12718992","wikidata":"https://www.wikidata.org/wiki/Q4686766","display_name":"Advertising research","level":2,"score":0.46570923924446106},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.4448337256908417},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.44367387890815735},{"id":"https://openalex.org/C2781183061","wikidata":"https://www.wikidata.org/wiki/Q516337","display_name":"Neuromarketing","level":2,"score":0.4421396553516388},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.43908512592315674},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3647747039794922},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3403775095939636},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29935356974601746},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.11388689279556274},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.31521/modecon.v17(2019)-01","doi":"https://doi.org/10.31521/modecon.v17(2019)-01","is_oa":true,"landing_page_url":"https://doi.org/10.31521/modecon.v17(2019)-01","pdf_url":"https://modecon.mnau.edu.ua/en/?smd_process_download=1&download_id=12340","source":{"id":"https://openalex.org/S4210178442","display_name":"Modern Economics","issn_l":"2521-6392","issn":["2521-6392"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310322069","host_organization_name":"Mykolayiv State Agrarian University","host_organization_lineage":["https://openalex.org/P4310322069"],"host_organization_lineage_names":["Mykolayiv State Agrarian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Modern Economics","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:43676b61c5ca42a4a9020ee33aafae8e","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/43676b61c5ca42a4a9020ee33aafae8e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Modern Economics, Vol 17, Pp 6-10 (2019)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.31521/modecon.v17(2019)-01","doi":"https://doi.org/10.31521/modecon.v17(2019)-01","is_oa":true,"landing_page_url":"https://doi.org/10.31521/modecon.v17(2019)-01","pdf_url":"https://modecon.mnau.edu.ua/en/?smd_process_download=1&download_id=12340","source":{"id":"https://openalex.org/S4210178442","display_name":"Modern Economics","issn_l":"2521-6392","issn":["2521-6392"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310322069","host_organization_name":"Mykolayiv State Agrarian University","host_organization_lineage":["https://openalex.org/P4310322069"],"host_organization_lineage_names":["Mykolayiv State Agrarian University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Modern Economics","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2995070101.pdf","grobid_xml":"https://content.openalex.org/works/W2995070101.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2036916183","https://openalex.org/W2467146241","https://openalex.org/W2890345378"],"related_works":["https://openalex.org/W3216311796","https://openalex.org/W4400996918","https://openalex.org/W7199902989","https://openalex.org/W4387672354","https://openalex.org/W6962419200","https://openalex.org/W4386512465","https://openalex.org/W2963739084","https://openalex.org/W4285534108","https://openalex.org/W4387246010","https://openalex.org/W3098250335"],"abstract_inverted_index":{"The":[0],"article":[1],"is":[2,30,67,88,131,170,177,319],"devoted":[3],"to":[4,37,51,68,206,228,252,275,280],"the":[5,19,22,45,61,86,89,92,99,106,129,134,141,158,164,190,226,261,291,300,322,346,358,364,367,375,382,386],"peculiarities":[6],"of":[7,21,26,34,47,56,64,72,85,91,102,105,109,111,128,138,143,160,166,192,201,221,223,263,268,284,293,297,302,325,337,360,366,377],"autonomous":[8,173,303,387],"sensory":[9,174,304,388],"meridional":[10,175,305,389],"response":[11,176,306,390],"technologies":[12,123],"application":[13,74,94,191],"in":[14,75,78,95,120,140,163,182,211,246,287,308,339,345,363,370],"marketing":[15,146],"and":[16,41,82,98,113,118,145,153,187,196,218,235,248,279,290,316,328,374],"advertising":[17,35,81,96,100,144,167,247,257,264,295,348,362],"communication.In":[18],"context":[20],"modern":[23],"information":[24],"oversaturation":[25],"a":[27,31,53,179,219,282,354],"person,":[28],"it":[29,169],"promising":[32,355],"technology":[33,307],"due":[36],"its":[38],"anti-stress":[39],"orientation":[40,237],"indirect":[42],"influence":[43,338,380],"on":[44,116,189,265,314,381],"subconscious":[46],"recipients,":[48],"which":[49,121],"helps":[50],"create":[52,276],"favourable":[54],"perception":[55],"an":[57,335],"advertised":[58],"product":[59,285],"by":[60,133,321,385],"audience.Purpose.The":[62],"aim":[63],"this":[65,202,254,371],"study":[66],"consider":[69],"three":[70],"methods":[71],"ASMR-technologies":[73,93],"global":[76,161,347,368],"and,":[77],"particular,":[79,212],"Ukrainian":[80],"marketing.The":[83],"subject":[84],"research":[87,107,130],"specificity":[90],"videos":[97,110],"potential":[101],"ASMR-video.The":[103],"object":[104],"consists":[108],"foreign":[112],"domestic":[114,340,361],"ASMR-bloggers":[115],"YouTube":[117,315],"commercials":[119],"these":[122],"are":[124],"used.The":[125],"scientific":[126,156],"originality":[127],"conditioned":[132],"fact":[135],"that":[136,172],"usage":[137,245,301],"ASMR-influence":[139],"field":[142],"has":[147,311,331],"not":[148,332],"yet":[149,333],"been":[150],"thoroughly":[151],"investigated,":[152],"therefore":[154],"requires":[155],"study.Results.After":[157],"analysis":[159],"trends":[162,369],"development":[165,359,373],"technologies,":[168],"concluded":[171],"becoming":[178],"popular":[180,266],"trend":[181],"both":[183],"online":[184],"video":[185,199,231,272,309,342],"content":[186,232,310,326],"commercials.Based":[188],"specific":[193,208],"sound,":[194],"visual":[195],"communicative":[197],"triggers,":[198],"products":[200],"type":[203],"cause":[204],"spectators":[205],"experience":[207],"psychophysiological":[209],"reactions,":[210],"relaxation,":[213],"pleasant":[214],"tingling,":[215],"goose":[216],"pimples,":[217],"lowering":[220],"tension.Fixing":[222],"positive":[224],"associations,":[225],"desire":[227],"watch":[229],"long":[230],"multiple":[233],"times,":[234],"conscious":[236],"towards":[238],"suggestiveness":[239],"all":[240],"make":[241,281],"ASRM-technology":[242],"attractive":[243],"for":[244,256,357],"marketing.Three":[249],"different":[250],"ways":[251],"use":[253],"technique":[255],"purposes":[258],"were":[259],"distinguished:":[260],"placement":[262,286],"channels":[267],"ASMR-enthusiasts,":[269],"collaboration":[270],"with":[271],"bloggers":[273],"aiming":[274],"native":[277],"advertising,":[278,343],"kind":[283],"their":[288],"vlogs,":[289],"creation":[292],"commercial":[294,341],"full":[296],"ASMR-triggers.In":[298],"Ukraine,":[299],"gained":[312],"popularity":[313],"Instagram":[317],"(which":[318],"proved":[320],"large":[323],"number":[324],"views":[327],"followers)":[329],"but":[330],"become":[334],"instrument":[336],"unlike":[344],"market.Conclusion.ASMR-advertising":[349],"should":[350],"be":[351],"considered":[352],"as":[353],"tendency":[356],"perspective":[365],"industry":[372],"possibilities":[376],"soft":[378],"effective":[379],"recipients":[383],"provided":[384],"technology.":[391]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-12-26T00:00:00"}
