{"id":"https://openalex.org/W2994495787","doi":"https://doi.org/10.4324/9780429022777","title":"Deep Data Analytics for New Product Development","display_name":"Deep Data Analytics for New Product Development","publication_year":2020,"publication_date":"2020-02-19","ids":{"openalex":"https://openalex.org/W2994495787","doi":"https://doi.org/10.4324/9780429022777","mag":"2994495787"},"language":"en","primary_location":{"id":"doi:10.4324/9780429022777","doi":"https://doi.org/10.4324/9780429022777","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780429022777","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091908304","display_name":"Walter R. Paczkowski","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Walter R. Paczkowski","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5091908304"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.4413,"has_fulltext":false,"cited_by_count":18,"citation_normalized_percentile":{"value":0.91606715,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.586899995803833,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.586899995803833,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0966000035405159,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11729","display_name":"Product Development and Customization","score":0.06239999830722809,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/new-product-development","display_name":"new product development","score":0.8769999742507935},{"id":"https://openalex.org/keywords/customer-needs","display_name":"customer needs","score":0.6259999871253967},{"id":"https://openalex.org/keywords/concept-development","display_name":"concept development","score":0.640999972820282},{"id":"https://openalex.org/keywords/product-design","display_name":"product design","score":0.8920000195503235},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.7089999914169312},{"id":"https://openalex.org/keywords/marketing","display_name":"marketing","score":0.722000002861023},{"id":"https://openalex.org/keywords/idea-generation","display_name":"idea generation","score":0.7039999961853027},{"id":"https://openalex.org/keywords/product-launch","display_name":"product launch","score":0.6050000190734863},{"id":"https://openalex.org/keywords/product-tracking","display_name":"product tracking","score":0.6710000038146973},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.6919999718666077},{"id":"https://openalex.org/keywords/machine-learning","display_name":"machine learning","score":0.7239999771118164},{"id":"https://openalex.org/keywords/econometrics","display_name":"econometrics","score":0.8029999732971191},{"id":"https://openalex.org/keywords/business-analytics","display_name":"business analytics","score":0.42899999022483826}],"concepts":[{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.707667350769043},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.7066211700439453},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6699804067611694},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.6516863107681274},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.520659327507019},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.49782562255859375},{"id":"https://openalex.org/C554936623","wikidata":"https://www.wikidata.org/wiki/Q199657","display_name":"Reading (process)","level":2,"score":0.48205432295799255},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.414204478263855},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.2749798893928528},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.17522349953651428},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12348166108131409},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.4324/9780429022777","doi":"https://doi.org/10.4324/9780429022777","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780429022777","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-032064507","doi":null,"is_oa":false,"landing_page_url":"http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=032064507&amp;sequence=000001&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"pmh:oai:aleph.bib-bvb.de:BVB01-032412940","doi":null,"is_oa":false,"landing_page_url":"https://www.taylorfrancis.com/books/9780429022777","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"software, multimedia"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4249462796","https://openalex.org/W4372231808","https://openalex.org/W2605504176","https://openalex.org/W4231941400","https://openalex.org/W2624741311","https://openalex.org/W2991563309","https://openalex.org/W2965763108","https://openalex.org/W3034925942","https://openalex.org/W7167919858","https://openalex.org/W269075740"],"abstract_inverted_index":{"This":[0,164],"book":[1,60,165],"presents":[2],"and":[3,35,53,81,115,123,140],"develops":[4],"the":[5,11,69,96,110,129,141],"deep":[6,97,143],"data":[7,41,98,144],"analytics":[8,99,145],"for":[9,14,22,100,169],"providing":[10],"information":[12,30,86,103],"needed":[13],"successful":[15],"new":[16,45,73,137,173],"product":[17,46,74,138,174],"development.":[18,175],"Deep":[19],"Data":[20],"Analytics":[21],"New":[23],"Product":[24],"Development":[25],"has":[26],"a":[27,72,161],"simple":[28],"theme:":[29],"about":[31,87],"what":[32],"customers":[33],"need":[34],"want":[36,183],"must":[37],"be":[38],"extracted":[39],"from":[40,77,104,109,192],"to":[42,184],"effectively":[43],"guide":[44],"decisions":[47],"regarding":[48],"concept":[49],"development,":[50],"design,":[51],"pricing,":[52],"marketing.":[54],"The":[55,63,89,134],"benefits":[56],"of":[57,68,71,95,128,136,154],"reading":[58,168,193],"this":[59,194],"are":[61,119,149,158],"twofold.":[62],"first":[64],"is":[65,92,166],"an":[66,93,178],"understanding":[67,94],"stages":[70,135],"development":[75,139],"process":[76,130],"ideation":[78],"through":[79],"launching":[80],"tracking,":[82],"each":[83,126,147,155],"supported":[84],"by":[85],"customers.":[88],"second":[90],"benefit":[91,191],"extracting":[101],"that":[102],"data.":[105,133],"These":[106],"analytics,":[107],"drawn":[108],"statistics,":[111],"econometrics,":[112],"market":[113],"research,":[114],"machine":[116],"learning":[117],"spaces,":[118],"developed":[120],"in":[121,152,172,200],"detail":[122],"illustrated":[124],"at":[125,146],"stage":[127,148],"with":[131,177],"simulated":[132],"supporting":[142],"not":[150],"presented":[151,159],"isolation":[153],"other,":[156],"but":[157],"as":[160,196,198],"synergistic":[162],"whole.":[163],"recommended":[167],"analysts":[170],"involved":[171],"Readers":[176],"analytical":[179,186],"bent":[180],"or":[181],"who":[182],"develop":[185],"expertise":[187],"would":[188],"also":[189],"greatly":[190],"book,":[195],"well":[197],"students":[199],"business":[201],"programs.":[202]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-12-13T00:00:00"}
