{"id":"https://openalex.org/W2993054450","doi":null,"title":"Investigating the Effect of Celebrities\u2019 Attractiveness on the Effectiveness of Addiction Prevention Advertisements","display_name":"Investigating the Effect of Celebrities\u2019 Attractiveness on the Effectiveness of Addiction Prevention Advertisements","publication_year":2019,"publication_date":"2019-03-10","ids":{"openalex":"https://openalex.org/W2993054450","mag":"2993054450"},"language":"en","primary_location":{"id":"pmh:oai:doaj.org/article:8d947102be2e42b7b05a845cf9102940","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/8d947102be2e42b7b05a845cf9102940","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Research on Addiction, Vol 12, Iss 50, Pp 155-174 (2019)","raw_type":"article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://etiadpajohi.ir/article-1-1738-en.html","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5020517443","display_name":"Abolfazl Danaei","orcid":"https://orcid.org/0000-0001-9973-3877","observed_orcids":["https://orcid.org/0000-0001-9973-3877"]},"institutions":[{"id":"https://openalex.org/I4210104301","display_name":"Islamic Azad University Semnan","ror":"https://ror.org/01abrxp85","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I4210104301"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Abolfazl Danaei","raw_affiliation_strings":["Islamic Azad University - Semnan Branch"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Islamic Azad University - Semnan Branch","institution_ids":["https://openalex.org/I4210104301"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025411878","display_name":"R Tayebi Rad","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210104301","display_name":"Islamic Azad University Semnan","ror":"https://ror.org/01abrxp85","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I4210104301"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"R Tayebi Rad","raw_affiliation_strings":["Islamic Azad University - Semnan Branch"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Islamic Azad University - Semnan Branch","institution_ids":["https://openalex.org/I4210104301"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001754143","display_name":"\u0631\u0627\u062d\u0644\u0647 \u0633\u0627\u062f\u0627\u062a \u062e\u0627\u062a\u0645\u06cc","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210104301","display_name":"Islamic Azad University Semnan","ror":"https://ror.org/01abrxp85","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I4210104301"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"R Khatami","raw_affiliation_strings":["Islamic Azad University - Semnan Branch"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Islamic Azad University - Semnan Branch","institution_ids":["https://openalex.org/I4210104301"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5026577707","display_name":"R Ranjbar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"R Ranjbar","raw_affiliation_strings":["Secretariat of Counternarcotics Coordinating Council of Qom Province"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Secretariat of Counternarcotics Coordinating Council of Qom Province","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"12","issue":"50","first_page":"155","last_page":"174"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.483599990606308,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.483599990606308,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.35690000653266907,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.03590000048279762,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-attractiveness","display_name":"celebrity attractiveness","score":0.9800000190734863},{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.8650000095367432},{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":0.8140000104904175},{"id":"https://openalex.org/keywords/honesty-and-trustworthiness","display_name":"honesty and trustworthiness","score":0.8220000267028809},{"id":"https://openalex.org/keywords/familiarity","display_name":"familiarity","score":0.8560000061988831},{"id":"https://openalex.org/keywords/popularity","display_name":"popularity","score":0.9700000286102295},{"id":"https://openalex.org/keywords/credibility","display_name":"credibility","score":0.9039999842643738},{"id":"https://openalex.org/keywords/substance-abuse-prevention","display_name":"substance use prevention","score":0.5569999814033508}],"concepts":[{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.7345216274261475},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.600560188293457},{"id":"https://openalex.org/C48856860","wikidata":"https://www.wikidata.org/wiki/Q12029","display_name":"Addiction","level":2,"score":0.48798006772994995},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.39700543880462646},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.2730448246002197},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22739914059638977},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.21929603815078735},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.08078905940055847}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:doaj.org/article:8d947102be2e42b7b05a845cf9102940","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/8d947102be2e42b7b05a845cf9102940","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Research on Addiction, Vol 12, Iss 50, Pp 155-174 (2019)","raw_type":"article"},{"id":"mag:2993054450","doi":null,"is_oa":true,"landing_page_url":"http://etiadpajohi.ir/article-1-1738-en.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306537276","display_name":"\u0641\u0635\u0644\u0646\u0627\u0645\u0647 \u0639\u0644\u0645\u06cc \u0648 \u067e\u0698\u0648\u0647\u0634\u06cc \u0627\u0639\u062a\u06cc\u0627\u062f\u067e\u0698\u0648\u0647\u06cc","issn_l":"0304-6168","issn":["0304-6168","2008-4307","2423-6535"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Scientific Quarterly Research on Addiction","raw_type":null}],"best_oa_location":{"id":"mag:2993054450","doi":null,"is_oa":true,"landing_page_url":"http://etiadpajohi.ir/article-1-1738-en.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306537276","display_name":"\u0641\u0635\u0644\u0646\u0627\u0645\u0647 \u0639\u0644\u0645\u06cc \u0648 \u067e\u0698\u0648\u0647\u0634\u06cc \u0627\u0639\u062a\u06cc\u0627\u062f\u067e\u0698\u0648\u0647\u06cc","issn_l":"0304-6168","issn":["0304-6168","2008-4307","2423-6535"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Scientific Quarterly Research on Addiction","raw_type":null},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2187837556","https://openalex.org/W2775309603","https://openalex.org/W4415986995","https://openalex.org/W2546132419","https://openalex.org/W2420559652","https://openalex.org/W3154422382","https://openalex.org/W745541505","https://openalex.org/W1518797236","https://openalex.org/W6991923141","https://openalex.org/W7098317203"],"abstract_inverted_index":{"Purpose:":[0],"The":[1],"purpose":[2],"of":[3,11,17,25,37,58,74,85,97,102,134,144],"this":[4,29,53],"research":[5,30,33,54,98],"is":[6,31,41,61,93,123,146],"to":[7,78],"investigate":[8],"the":[9,15,20,23,26,83,86,132,139],"effect":[10,116],"celebrities\u2019":[12,118,129],"attractiveness":[13,24,130],"on":[14,117],"effectiveness":[16,133],"advertisements,":[18],"considering":[19],"factors":[21],"influencing":[22],"celebrities.":[27],"Method:":[28],"practical":[32],"and":[34,63,66,81,106,110,131],"in":[35,91,141],"case":[36],"its":[38],"method":[39],"it":[40],"a":[42,70,113,124],"descriptive":[43],"survey.":[44],"Research\u2019s":[45],"data":[46,80],"are":[47],"collected":[48],"using":[49],"random":[50],"sampling.":[51],"In":[52,76,120],"researchers\u2019":[55],"questionnaire":[56],"consisting":[57],"17":[59],"questions":[60],"used":[62],"it\u2019s":[64],"contextually":[65],"structurally":[67],"valid":[68],"with":[69],"high":[71],"Chronbach":[72],"cooefficient":[73],"0.91.":[75],"order":[77],"analyze":[79],"testing":[82],"hypotheses":[84],"research,":[87],"structural":[88],"equation":[89],"modeling":[90],"LISREL":[92],"employed.":[94],"Finding:":[95],"Findings":[96],"indicate":[99],"that":[100],"each":[101],"these":[103],"variables,":[104],"honesty":[105],"trustworthiness,":[107],"familiarity,":[108],"popularity,":[109],"credibility":[111],"have":[112],"positive":[114,125],"meaningful":[115,126],"attractiveness.":[119],"addition,":[121],"there":[122],"relationship":[127],"between":[128],"addiction":[135,145],"prevention":[136],"advertisements.Results:":[137],"Using":[138],"celebrities":[140],"prevalentative":[142],"advertising":[143],"effective.":[147]},"counts_by_year":[],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2019-12-13T00:00:00"}