{"id":"https://openalex.org/W2993047723","doi":null,"title":"Why Consumers Rebel Against Slogans","display_name":"Why Consumers Rebel Against Slogans","publication_year":2011,"publication_date":"2011-11-01","ids":{"openalex":"https://openalex.org/W2993047723","mag":"2993047723"},"language":"en","primary_location":{"id":"pmh:oai:repository.hkust.edu.hk:1783.1-32993","doi":null,"is_oa":false,"landing_page_url":"http://repository.hkust.edu.hk/ir/Record/1783.1-32993","pdf_url":null,"source":{"id":"https://openalex.org/S4306401796","display_name":"Rare & Special e-Zone (The Hong Kong University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I200769079","host_organization_name":"Hong Kong University of Science and Technology","host_organization_lineage":["https://openalex.org/I200769079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055487091","display_name":"Juliano Laran","orcid":"https://orcid.org/0000-0002-4913-8196","observed_orcids":["https://orcid.org/0000-0002-4913-8196"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Juliano Laran","raw_affiliation_strings":["Marketing"],"raw_orcid":"https://orcid.org/0000-0002-4913-8196","affiliations":[{"raw_affiliation_string":"Marketing","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034064920","display_name":"Amy N. Dalton","orcid":"https://orcid.org/0000-0002-1529-4406","observed_orcids":["https://orcid.org/0000-0002-1529-4406"]},"institutions":[{"id":"https://openalex.org/I200769079","display_name":"Hong Kong University of Science and Technology","ror":"https://ror.org/00q4vv597","country_code":"HK","type":"education","lineage":["https://openalex.org/I200769079"]}],"countries":["HK"],"is_corresponding":false,"raw_author_name":"Amy N. Dalton","raw_affiliation_strings":[", Hong Kong University of Science and Technology"],"raw_orcid":"https://orcid.org/0000-0002-1529-4406","affiliations":[{"raw_affiliation_string":", Hong Kong University of Science and Technology","institution_ids":["https://openalex.org/I200769079"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052934042","display_name":"Eduardo B. Andrade","orcid":"https://orcid.org/0000-0002-2930-8151","observed_orcids":["https://orcid.org/0000-0002-2930-8151"]},"institutions":[{"id":"https://openalex.org/I95457486","display_name":"University of California, Berkeley","ror":"https://ror.org/01an7q238","country_code":"US","type":"education","lineage":["https://openalex.org/I95457486"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Eduardo B. Andrade","raw_affiliation_strings":["University of California at Berkeley"],"raw_orcid":"https://orcid.org/0000-0002-2930-8151","affiliations":[{"raw_affiliation_string":"University of California at Berkeley","institution_ids":["https://openalex.org/I95457486"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.783,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.93297736,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"89","issue":"11","first_page":"34","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5067999958992004,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5067999958992004,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.35910001397132874,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.04470000043511391,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/slogans","display_name":"slogans","score":0.7049999833106995},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.609000027179718},{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.5479999780654907}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6046362519264221},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5506293177604675},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3268645703792572}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repository.hkust.edu.hk:1783.1-32993","doi":null,"is_oa":false,"landing_page_url":"http://repository.hkust.edu.hk/ir/Record/1783.1-32993","pdf_url":null,"source":{"id":"https://openalex.org/S4306401796","display_name":"Rare & Special e-Zone (The Hong Kong University of Science and Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I200769079","host_organization_name":"Hong Kong University of Science and Technology","host_organization_lineage":["https://openalex.org/I200769079"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"mag:2993047723","doi":null,"is_oa":false,"landing_page_url":"http://repository.ust.hk/ir/Record/1783.1-32993","pdf_url":null,"source":{"id":"https://openalex.org/S41416626","display_name":"Harvard business review","issn_l":"0017-8012","issn":["0017-8012"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","fnege-2","ft50","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310316270","host_organization_name":"Harvard Business Publishing","host_organization_lineage":["https://openalex.org/P4310316270"],"host_organization_lineage_names":["Harvard Business Publishing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Harvard business review","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2269752778","https://openalex.org/W7112057803","https://openalex.org/W7112903223","https://openalex.org/W3064262090","https://openalex.org/W2591418082","https://openalex.org/W2596727184","https://openalex.org/W7021218157","https://openalex.org/W7014453434","https://openalex.org/W3100772627","https://openalex.org/W6990014662"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2019-12-13T00:00:00"}
