{"id":"https://openalex.org/W2992845253","doi":null,"title":"Traditional marketing VS digital marketing: An analysis","display_name":"Traditional marketing VS digital marketing: An analysis","publication_year":2016,"publication_date":"2016-08-01","ids":{"openalex":"https://openalex.org/W2992845253","mag":"2992845253"},"language":"en","primary_location":{"id":"mag:2992845253","doi":null,"is_oa":false,"landing_page_url":"http://www.managejournal.com/archives/2016/vol2/issue8/2-7-24","pdf_url":null,"source":{"id":"https://openalex.org/S2764567616","display_name":"International Journal of Commerce and Management Research","issn_l":"2455-1627","issn":["2455-1627"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Commerce and Management Research","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5052559529","display_name":"Santanu Das","orcid":"https://orcid.org/0000-0003-3453-2526","observed_orcids":["https://orcid.org/0000-0003-3453-2526"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Santanu Das","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-3453-2526","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5045005083","display_name":"Gouri Sankar Lall","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gouri Sankar Lall","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"2","issue":"8","first_page":"05","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7803000211715698,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.7803000211715698,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.21170000731945038,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/traditional-marketing","display_name":"traditional marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/distribution-channels","display_name":"distribution channels","score":0.6919999718666077}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6314411759376526},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.6006230711936951},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5490867495536804},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.43621039390563965}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2992845253","doi":null,"is_oa":false,"landing_page_url":"http://www.managejournal.com/archives/2016/vol2/issue8/2-7-24","pdf_url":null,"source":{"id":"https://openalex.org/S2764567616","display_name":"International Journal of Commerce and Management Research","issn_l":"2455-1627","issn":["2455-1627"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Commerce and Management Research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2907113821","https://openalex.org/W6885122247","https://openalex.org/W3158049116","https://openalex.org/W7167816328","https://openalex.org/W6922667745","https://openalex.org/W7167518928","https://openalex.org/W4407113839","https://openalex.org/W4241591456","https://openalex.org/W2905874284","https://openalex.org/W3089128052"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":5}],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2019-12-13T00:00:00"}