{"id":"https://openalex.org/W2992618541","doi":null,"title":"Building an insights engine","display_name":"Building an insights engine","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2992618541","mag":"2992618541"},"language":"en","primary_location":{"id":"mag:2992618541","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=5670044","pdf_url":null,"source":{"id":"https://openalex.org/S41416626","display_name":"Harvard business review","issn_l":"0017-8012","issn":["0017-8012"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","fnege-2","ft50","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310316270","host_organization_name":"Harvard Business Publishing","host_organization_lineage":["https://openalex.org/P4310316270"],"host_organization_lineage_names":["Harvard Business Publishing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Harvard business review","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046778504","display_name":"Frank van den Driest","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Frank van den Driest","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024164410","display_name":"Stan Sthanunathan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Stan Sthanunathan","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5012581918","display_name":"Keith Weed","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Keith Weed","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.6196,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.95675081,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"94","issue":"9","first_page":"15","last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8726000189781189,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8726000189781189,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.121799997985363,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11572","display_name":"Information Technology Governance and Strategy","score":0.0017000000225380063,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-analytics","display_name":"marketing analytics","score":0.7580000162124634},{"id":"https://openalex.org/keywords/customer-centricity","display_name":"customer-centricity","score":0.7739999890327454},{"id":"https://openalex.org/keywords/marketing-data","display_name":"marketing data","score":0.6320000290870667},{"id":"https://openalex.org/keywords/data-driven-strategy","display_name":"data-driven strategy","score":0.5799999833106995},{"id":"https://openalex.org/keywords/collaborative-analytics","display_name":"collaborative analytics","score":0.37700000405311584},{"id":"https://openalex.org/keywords/strategic-decision-making","display_name":"strategic decision-making","score":0.753000020980835},{"id":"https://openalex.org/keywords/storytelling","display_name":"storytelling","score":0.7310000061988831},{"id":"https://openalex.org/keywords/unilever","display_name":"Unilever","score":0.796999990940094},{"id":"https://openalex.org/keywords/consumer-goods-marketing","display_name":"consumer goods marketing","score":0.7239999771118164}],"concepts":[{"id":"https://openalex.org/C2778491294","wikidata":"https://www.wikidata.org/wiki/Q1339824","display_name":"Mindset","level":2,"score":0.7666425704956055},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5125903487205505},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4835221767425537},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4707430303096771},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.46608537435531616},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.44809040427207947},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.37547141313552856},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3698321580886841},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.32777464389801025},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2992618541","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=5670044","pdf_url":null,"source":{"id":"https://openalex.org/S41416626","display_name":"Harvard business review","issn_l":"0017-8012","issn":["0017-8012"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","fnege-2","ft50","jufo-1","ki-jl-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310316270","host_organization_name":"Harvard Business Publishing","host_organization_lineage":["https://openalex.org/P4310316270"],"host_organization_lineage_names":["Harvard Business Publishing"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Harvard business review","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1975109929","https://openalex.org/W4400994356","https://openalex.org/W2170878522","https://openalex.org/W4285019409","https://openalex.org/W3130325829","https://openalex.org/W3150252147","https://openalex.org/W2333924888","https://openalex.org/W2561222123","https://openalex.org/W3162890855","https://openalex.org/W7110714783"],"abstract_inverted_index":{"The":[0,163],"most":[1],"successful":[2],"companies":[3],"don\u2019t":[4],"just":[5],"have":[6,13,129],"good":[7],"products":[8],"and":[9,40,77,103,107,145,183,200],"strong":[10],"distribution":[11],"systems\u2014they":[12],"a":[14,74,130,177,189],"deep":[15],"understanding":[16],"of":[17,23,37,56,120,161,188],"customers.":[18],"That":[19],"naturally":[20],"requires":[21],"lots":[22],"marketing":[24],"data,":[25,86],"but":[26],"the":[27,62,115,121,171,186,195],"authors":[28,164],"say":[29],"it":[30],"also":[31],"takes":[32],"an":[33],"\u201cinsights":[34],"engine\u201d\u2014a":[35],"set":[36],"structures,":[38],"people,":[39],"processes":[41],"that":[42,67],"can":[43],"translate":[44],"data":[45],"into":[46],"actionable":[47],"strategy.":[48],"How":[49],"do":[50],"high-performing":[51],"organizations":[52],"achieve":[53],"this":[54],"kind":[55],"customer":[57],"centricity?":[58],"Extensive":[59],"research":[60],"by":[61],"lead":[63],"author\u2019s":[64],"firm":[65],"indicates":[66],"seven":[68],"operational":[69],"characteristics":[70],"are":[71,118,147],"critical":[72],"for":[73],"superior":[75],"insights":[76,122,191],"analytics":[78],"group:":[79],"It":[80],"must":[81],"be":[82],"adept":[83],"at":[84,149],"synthesizing":[85],"independent":[87],"from":[88],"other":[89],"functions,":[90],"integrally":[91],"involved":[92],"in":[93,109,168],"business":[94,143],"planning,":[95],"collaborative,":[96],"willing":[97],"to":[98],"experiment":[99],"with":[100,154],"new":[101],"technologies":[102],"programs,":[104],"future":[105],"oriented,":[106],"active":[108],"strategic":[110],"decision":[111],"making.":[112],"In":[113],"addition,":[114],"people":[116],"who":[117],"part":[119],"engine":[123],"share":[124],"three":[125],"key":[126],"traits:":[127],"They":[128],"whole-brain":[131],"mindset":[132],"(they":[133],"think":[134],"creatively":[135],"as":[136,138,176],"well":[137],"analytically),":[139],"they":[140,146],"focus":[141],"on":[142],"growth,":[144],"effective":[148],"getting":[150],"their":[151],"messages":[152],"across":[153],"engaging":[155],"storytelling":[156],"rather":[157],"than":[158],"dry":[159],"recitations":[160],"data.":[162],"discuss":[165],"each":[166],"characteristic":[167],"turn,":[169],"using":[170],"consumer":[172],"goods":[173],"giant":[174],"Unilever":[175],"case":[178],"study.":[179],"Unilever\u2019s":[180],"Consumer":[181],"Markets":[182],"Insights":[184],"group,":[185],"epitome":[187],"powerful":[190],"engine,":[192],"has":[193],"helped":[194],"company":[196],"generate":[197],"impressive":[198],"revenue":[199],"sales":[201],"growth":[202]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":5},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":1}],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2019-12-13T00:00:00"}