{"id":"https://openalex.org/W2992497249","doi":"https://doi.org/10.1080/23311975.2019.1699284","title":"The role of sports sponsorship in negative new stories about a brand: Approach the halo effect","display_name":"The role of sports sponsorship in negative new stories about a brand: Approach the halo effect","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2992497249","doi":"https://doi.org/10.1080/23311975.2019.1699284","mag":"2992497249"},"language":"en","primary_location":{"id":"doi:10.1080/23311975.2019.1699284","doi":"https://doi.org/10.1080/23311975.2019.1699284","is_oa":true,"landing_page_url":"https://doi.org/10.1080/23311975.2019.1699284","pdf_url":"https://www.tandfonline.com/doi/epdf/10.1080/23311975.2019.1699284?needAccess=true&role=button","source":{"id":"https://openalex.org/S2738076829","display_name":"Cogent Business & Management","issn_l":"2331-1975","issn":["2331-1975"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311767","host_organization_name":"Cogent OA","host_organization_lineage":["https://openalex.org/P4310311767"],"host_organization_lineage_names":["Cogent OA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cogent Business & Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://www.tandfonline.com/doi/epdf/10.1080/23311975.2019.1699284?needAccess=true&role=button","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036909426","display_name":"Ge-Qi Cui","orcid":"https://orcid.org/0000-0002-5076-5330","observed_orcids":["https://orcid.org/0000-0002-5076-5330"]},"institutions":[{"id":"https://openalex.org/I28615091","display_name":"Kyonggi University","ror":"https://ror.org/032xf8h46","country_code":"KR","type":"education","lineage":["https://openalex.org/I28615091"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Ge-Qi Cui","raw_affiliation_strings":["Department of Business Administration, Kyonggi University, 154-42, Gwanggyosan-Ro, Yeongtong-Gu, Suwon-si, Gyeonggi-do 16227, Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Kyonggi University, 154-42, Gwanggyosan-Ro, Yeongtong-Gu, Suwon-si, Gyeonggi-do 16227, Korea","institution_ids":["https://openalex.org/I28615091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101773844","display_name":"Jung-Yong Lee","orcid":"https://orcid.org/0000-0001-5247-4804","observed_orcids":["https://orcid.org/0000-0001-5247-4804"]},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jung-Yong Lee","raw_affiliation_strings":["Department of Business Administration, SungKyunKwan University, 25-2, Sungkyunkwan-ro, Jongro-gu, Seoul 03063, Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, SungKyunKwan University, 25-2, Sungkyunkwan-ro, Jongro-gu, Seoul 03063, Korea","institution_ids":["https://openalex.org/I848706"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007873523","display_name":"Chang\u2010Hyun Jin","orcid":"https://orcid.org/0000-0002-2082-0220","observed_orcids":["https://orcid.org/0000-0002-2082-0220"]},"institutions":[{"id":"https://openalex.org/I848706","display_name":"Sungkyunkwan University","ror":"https://ror.org/04q78tk20","country_code":"KR","type":"education","lineage":["https://openalex.org/I848706"]}],"countries":["KR"],"is_corresponding":true,"raw_author_name":"Chang-Hyun Jin","raw_affiliation_strings":["Department of Business Administration, SungKyunKwan University, 25-2, Sungkyunkwan-ro, Jongro-gu, Seoul 03063, Korea"],"raw_orcid":"https://orcid.org/0000-0002-2082-0220","affiliations":[{"raw_affiliation_string":"Department of Business Administration, SungKyunKwan University, 25-2, Sungkyunkwan-ro, Jongro-gu, Seoul 03063, Korea","institution_ids":["https://openalex.org/I848706"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5007873523"],"corresponding_institution_ids":["https://openalex.org/I848706"],"apc_list":{"value":950,"currency":"GBP","value_usd":1165},"apc_paid":{"value":950,"currency":"GBP","value_usd":1165},"fwci":0.6562,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.82305267,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"6","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.000699999975040555,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sports-sponsorship","display_name":"sports sponsorship","score":0.9990000128746033},{"id":"https://openalex.org/keywords/halo-effect","display_name":"halo effect","score":0.8169999718666077},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.7730000019073486},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.9639999866485596},{"id":"https://openalex.org/keywords/corporate-image","display_name":"corporate image","score":0.7390000224113464},{"id":"https://openalex.org/keywords/negative-news","display_name":"negative news","score":0.6129999756813049},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.8220000267028809},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7059999704360962}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.706392228603363},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5414462685585022},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5246201753616333},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5116758346557617},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5005781650543213},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4169902205467224},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1080/23311975.2019.1699284","doi":"https://doi.org/10.1080/23311975.2019.1699284","is_oa":true,"landing_page_url":"https://doi.org/10.1080/23311975.2019.1699284","pdf_url":"https://www.tandfonline.com/doi/epdf/10.1080/23311975.2019.1699284?needAccess=true&role=button","source":{"id":"https://openalex.org/S2738076829","display_name":"Cogent Business & Management","issn_l":"2331-1975","issn":["2331-1975"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311767","host_organization_name":"Cogent OA","host_organization_lineage":["https://openalex.org/P4310311767"],"host_organization_lineage_names":["Cogent OA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cogent Business & Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:oabmxx:v:6:y:2019:i:1:p:1699284","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/23311975.2019.1699284","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:doaj.org/article:6c63469c66314ae1a45f662db55e2c1f","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/6c63469c66314ae1a45f662db55e2c1f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Cogent Business & Management, Vol 6, Iss 1 (2019)","raw_type":"article"},{"id":"pmh:oai:econstor.eu:10419/244765","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10419/244765","pdf_url":null,"source":{"id":"https://openalex.org/S4306401696","display_name":"Econstor (Econstor)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"doc-type:article"}],"best_oa_location":{"id":"doi:10.1080/23311975.2019.1699284","doi":"https://doi.org/10.1080/23311975.2019.1699284","is_oa":true,"landing_page_url":"https://doi.org/10.1080/23311975.2019.1699284","pdf_url":"https://www.tandfonline.com/doi/epdf/10.1080/23311975.2019.1699284?needAccess=true&role=button","source":{"id":"https://openalex.org/S2738076829","display_name":"Cogent Business & Management","issn_l":"2331-1975","issn":["2331-1975"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["abdc-c","cwts-core","doaj","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311767","host_organization_name":"Cogent OA","host_organization_lineage":["https://openalex.org/P4310311767"],"host_organization_lineage_names":["Cogent OA"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cogent Business & Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[{"id":"https://openalex.org/G2634370752","display_name":null,"funder_award_id":"NRF-2018S1A5A2A02065798","funder_id":"https://openalex.org/F4320321408","funder_display_name":"Ministry of Education"}],"funders":[{"id":"https://openalex.org/F4320320671","display_name":"National Research Foundation","ror":"https://ror.org/05s0g1g46"},{"id":"https://openalex.org/F4320321408","display_name":"Ministry of Education","ror":"https://ror.org/01p262204"},{"id":"https://openalex.org/F4320322120","display_name":"National Research Foundation of Korea","ror":"https://ror.org/013aysd81"}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2992497249.pdf","grobid_xml":"https://content.openalex.org/works/W2992497249.grobid-xml"},"referenced_works_count":81,"referenced_works":["https://openalex.org/W105798756","https://openalex.org/W149215236","https://openalex.org/W241963857","https://openalex.org/W759259990","https://openalex.org/W1481032679","https://openalex.org/W1494565151","https://openalex.org/W1516436026","https://openalex.org/W1564054435","https://openalex.org/W1584482470","https://openalex.org/W1605739308","https://openalex.org/W1964908275","https://openalex.org/W1967514648","https://openalex.org/W1968401483","https://openalex.org/W1969390138","https://openalex.org/W1972572036","https://openalex.org/W1981706854","https://openalex.org/W1984045333","https://openalex.org/W1989142251","https://openalex.org/W1991987630","https://openalex.org/W1994685180","https://openalex.org/W1996730493","https://openalex.org/W2022041843","https://openalex.org/W2023991906","https://openalex.org/W2024442924","https://openalex.org/W2026920725","https://openalex.org/W2028184439","https://openalex.org/W2029637601","https://openalex.org/W2029758834","https://openalex.org/W2039200841","https://openalex.org/W2045656729","https://openalex.org/W2046491831","https://openalex.org/W2048596239","https://openalex.org/W2050920630","https://openalex.org/W2051139236","https://openalex.org/W2054010477","https://openalex.org/W2055016285","https://openalex.org/W2055313888","https://openalex.org/W2055584923","https://openalex.org/W2055676974","https://openalex.org/W2057349705","https://openalex.org/W2060544220","https://openalex.org/W2061509482","https://openalex.org/W2064982479","https://openalex.org/W2065245475","https://openalex.org/W2066868252","https://openalex.org/W2067887241","https://openalex.org/W2068377618","https://openalex.org/W2068515472","https://openalex.org/W2072783925","https://openalex.org/W2096296573","https://openalex.org/W2126077726","https://openalex.org/W2131986703","https://openalex.org/W2156936111","https://openalex.org/W2158255220","https://openalex.org/W2171887199","https://openalex.org/W2172168282","https://openalex.org/W2179295618","https://openalex.org/W2189396836","https://openalex.org/W2196056898","https://openalex.org/W2325750413","https://openalex.org/W2328660375","https://openalex.org/W2330324572","https://openalex.org/W2333887565","https://openalex.org/W2410330001","https://openalex.org/W2418718922","https://openalex.org/W2492886855","https://openalex.org/W2522681635","https://openalex.org/W2765655936","https://openalex.org/W2895728792","https://openalex.org/W2938907781","https://openalex.org/W3121590070","https://openalex.org/W3157432320","https://openalex.org/W4211262613","https://openalex.org/W4238484349","https://openalex.org/W4238826547","https://openalex.org/W4244163697","https://openalex.org/W4244240767","https://openalex.org/W4256173697","https://openalex.org/W6667622993","https://openalex.org/W6749746090","https://openalex.org/W6995605075"],"related_works":["https://openalex.org/W1577138836","https://openalex.org/W2383071457","https://openalex.org/W3009386424","https://openalex.org/W3014812204","https://openalex.org/W1798355401","https://openalex.org/W4414420416","https://openalex.org/W4225130377","https://openalex.org/W4414482854","https://openalex.org/W1909904684","https://openalex.org/W2970933067"],"abstract_inverted_index":{"This":[0],"study":[1,24],"examines":[2],"whether":[3],"a":[4,9,33,37,114,129,146,153],"company\u2019s":[5,115,141],"sports":[6,34,108,133,154,170],"sponsorship":[7,109,171],"plays":[8],"buffering":[10],"role":[11],"that":[12,100,131,135],"mitigates":[13],"negative":[14],"consumer":[15],"perceptions":[16],"of":[17,28,61,128],"the":[18,26,56,64,75,140,159,167],"company":[19,130,147,160],"or":[20,45,148,161],"its":[21],"brands.":[22],"The":[23,97],"highlights":[25],"necessity":[27],"examining":[29],"how":[30],"congruence":[31],"between":[32],"event":[35,155],"and":[36,102,123,126,176],"sponsoring":[38],"brand":[39,43,46,174],"is":[40,156],"related":[41,112],"to":[42,54,82,113],"image":[44,103],"attitude":[47,101,175],"formation.":[48],"An":[49],"experimental":[50,65,84,168],"design":[51],"was":[52,79,92,110],"used":[53,93],"test":[55],"hypotheses.":[57],"To":[58],"prevent":[59],"leakage":[60],"information":[62],"about":[63],"stimulus,":[66],"two":[67],"experiments":[68],"were":[69],"implemented":[70],"in":[71,86,166],"different":[72],"places":[73],"at":[74],"same":[76],"time.":[77],"There":[78],"no":[80],"exposure":[81],"either":[83],"stimulus":[85],"advance.":[87],"A":[88],"random":[89],"sampling":[90],"scheme":[91],"for":[94],"group":[95],"allocation.":[96],"results":[98],"indicated":[99,165],"formation":[104],"changed":[105],"considerably":[106],"when":[107,152],"strongly":[111],"corporate":[116,142,173],"image.":[117,143,163],"In":[118],"general,":[119],"consumers":[120],"experience":[121],"amicable":[122],"favorable":[124],"reactions":[125],"evaluations":[127],"sponsors":[132],"events":[134],"are":[136],"highly":[137],"congruent":[138,157],"with":[139,158],"Consumers":[144],"evaluate":[145],"product":[149,162],"more":[150],"favorably":[151],"As":[164],"results,":[169],"affects":[172],"purchase":[177],"intention.":[178]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2019-12-13T00:00:00"}