{"id":"https://openalex.org/W2991735280","doi":"https://doi.org/10.1080/00218499.1997.12520095","title":"Description and Prescription","display_name":"Description and Prescription","publication_year":1997,"publication_date":"1997-12-01","ids":{"openalex":"https://openalex.org/W2991735280","doi":"https://doi.org/10.1080/00218499.1997.12520095","mag":"2991735280"},"language":"en","primary_location":{"id":"doi:10.1080/00218499.1997.12520095","doi":"https://doi.org/10.1080/00218499.1997.12520095","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00218499.1997.12520095","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5112804132","display_name":"Andrew S. C. Ehrenberg","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Andrew Ehrenberg","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5112804132"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.1319,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.93390411,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"37","issue":"6","first_page":"17","last_page":"22"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7935000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7935000061988831,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.1460999995470047,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13025","display_name":"American History and Culture","score":0.006099999882280827,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-effectiveness","display_name":"advertising effectiveness","score":0.4259999990463257}],"concepts":[{"id":"https://openalex.org/C2426938","wikidata":"https://www.wikidata.org/wiki/Q3355478","display_name":"Medical prescription","level":2,"score":0.693726658821106},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5667780637741089},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.19953089952468872},{"id":"https://openalex.org/C98274493","wikidata":"https://www.wikidata.org/wiki/Q128406","display_name":"Pharmacology","level":1,"score":0.13946980237960815}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/00218499.1997.12520095","doi":"https://doi.org/10.1080/00218499.1997.12520095","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00218499.1997.12520095","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising Research","raw_type":"journal-article"},{"id":"mag:2991735280","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/articulo?codigo=424249","pdf_url":null,"source":{"id":"https://openalex.org/S61992289","display_name":"Journal of Advertising Research","issn_l":"0021-8499","issn":["0021-8499","1740-1909"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4364309724","host_organization_name":"Advertising Research Foundation","host_organization_lineage":["https://openalex.org/P4364309724"],"host_organization_lineage_names":["Advertising Research Foundation"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Advertising Research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W205574329","https://openalex.org/W1481744951","https://openalex.org/W1538895096","https://openalex.org/W2022755564","https://openalex.org/W2156957852","https://openalex.org/W2163937753","https://openalex.org/W2315558823","https://openalex.org/W2323418910","https://openalex.org/W2327296660","https://openalex.org/W2475360346","https://openalex.org/W2534202123","https://openalex.org/W4237939598","https://openalex.org/W4412086595","https://openalex.org/W4412086606","https://openalex.org/W4412086621","https://openalex.org/W4412086712"],"related_works":["https://openalex.org/W4252373818","https://openalex.org/W4412452568","https://openalex.org/W4240413448","https://openalex.org/W4415527550","https://openalex.org/W3207613731","https://openalex.org/W4234403026","https://openalex.org/W2333314708","https://openalex.org/W4413981776","https://openalex.org/W43610897","https://openalex.org/W1907846984"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":4},{"year":2014,"cited_by_count":3}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2019-12-13T00:00:00"}
