{"id":"https://openalex.org/W2990833019","doi":null,"title":"Gender Economy in Live Streaming: Moderating Effects of Relational Motivation on Viewer Contributions","display_name":"Gender Economy in Live Streaming: Moderating Effects of Relational Motivation on Viewer Contributions","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2990833019","mag":"2990833019"},"language":"en","primary_location":{"id":"pmh:oai:aisel.aisnet.org:icis2019-1425","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/icis2019/general_topics/general_topics/7","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ICIS 2019 Proceedings","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Changhee Cho","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Changhee Cho","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033583124","display_name":"Jaeung Sim","orcid":"https://orcid.org/0000-0002-5321-3152","observed_orcids":["https://orcid.org/0000-0002-5321-3152"]},"institutions":[{"id":"https://openalex.org/I157485424","display_name":"Korea Advanced Institute of Science and Technology","ror":"https://ror.org/05apxxy63","country_code":"KR","type":"education","lineage":["https://openalex.org/I157485424"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Jaeung Sim","raw_affiliation_strings":["Korea Advanced Institute of Science and Technology, Daejeon, South Korea"],"raw_orcid":"https://orcid.org/0000-0002-5321-3152","affiliations":[{"raw_affiliation_string":"Korea Advanced Institute of Science and Technology, Daejeon, South Korea","institution_ids":["https://openalex.org/I157485424"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062435140","display_name":"Daegon Cho","orcid":"https://orcid.org/0000-0002-3279-8569","observed_orcids":["https://orcid.org/0000-0002-3279-8569"]},"institutions":[{"id":"https://openalex.org/I157485424","display_name":"Korea Advanced Institute of Science and Technology","ror":"https://ror.org/05apxxy63","country_code":"KR","type":"education","lineage":["https://openalex.org/I157485424"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Daegon Cho","raw_affiliation_strings":["Korea Advanced Institute of Science and Technology, Daejeon, South Korea"],"raw_orcid":"https://orcid.org/0000-0002-3279-8569","affiliations":[{"raw_affiliation_string":"Korea Advanced Institute of Science and Technology, Daejeon, South Korea","institution_ids":["https://openalex.org/I157485424"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.4402,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.76412445,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.573199987411499,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11197","display_name":"Digital Games and Media","score":0.573199987411499,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.09629999846220016,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13810","display_name":"Legal Systems and Institutions","score":0.03519999980926514,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/live-streaming","display_name":"live streaming","score":0.9710000157356262},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.5960000157356262},{"id":"https://openalex.org/keywords/relational-motivation","display_name":"relational motivation","score":0.8050000071525574},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.734000027179718},{"id":"https://openalex.org/keywords/content-creators","display_name":"content creators","score":0.5740000009536743},{"id":"https://openalex.org/keywords/twitch","display_name":"Twitch","score":0.3529999852180481},{"id":"https://openalex.org/keywords/youtube-live","display_name":"YouTube Live","score":0.8349999785423279}],"concepts":[{"id":"https://openalex.org/C2776741261","wikidata":"https://www.wikidata.org/wiki/Q3027665","display_name":"Live streaming","level":2,"score":0.5621142983436584},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.48233291506767273},{"id":"https://openalex.org/C33199155","wikidata":"https://www.wikidata.org/wiki/Q2277143","display_name":"Sharing economy","level":2,"score":0.45664143562316895},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3914479613304138},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3214985132217407},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.30694785714149475},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.1396474540233612}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aisel.aisnet.org:icis2019-1425","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/icis2019/general_topics/general_topics/7","pdf_url":null,"source":{"id":"https://openalex.org/S30879505","display_name":"Journal of the Association for Information Systems","issn_l":"1536-9323","issn":["1536-9323"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-scientific","cwts-core","dongbi-a","fnege-1","jufo-3","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310321080","host_organization_name":"Association for Information Systems","host_organization_lineage":["https://openalex.org/P4310321080"],"host_organization_lineage_names":["Association for Information Systems"],"type":"journal"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ICIS 2019 Proceedings","raw_type":"text"},{"id":"mag:2990833019","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1425&context=icis2019","pdf_url":null,"source":{"id":"https://openalex.org/S4306419566","display_name":"International Conference on Information Systems","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference on Information Systems","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7307999730110168,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"},{"score":0.4074000120162964,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4285133299","https://openalex.org/W7113904623","https://openalex.org/W3180315008","https://openalex.org/W2780898625","https://openalex.org/W4200633422","https://openalex.org/W4297889846","https://openalex.org/W7219571375","https://openalex.org/W7171524901","https://openalex.org/W7134914127","https://openalex.org/W7053323005"],"abstract_inverted_index":{"Live":[0,9],"streaming":[1,93],"platforms":[2],"such":[3],"as":[4],"Amazon\u2019s":[5],"Twitch":[6],"and":[7,23,32,79,102,141],"YouTube":[8],"have":[10],"rapidly":[11],"grown":[12],"by":[13,84,119],"taking":[14],"advantage":[15],"of":[16,46,52,64,74,112],"unprecedented":[17],"real-time":[18],"interactivity":[19],"between":[20,77],"content":[21],"creators":[22],"viewers.":[24],"While":[25],"numerous":[26],"researchers":[27],"suggested":[28],"that":[29,107,130],"viewer-streamer":[30],"interactions":[31],"relationships":[33,54,76],"are":[34,144],"significantly":[35],"associated":[36],"with":[37],"viewer":[38,82],"donation,":[39],"which":[40],"is":[41],"the":[42,49,72,90,115,123,137],"main":[43],"business":[44],"model":[45],"live":[47,92],"streaming,":[48],"economic":[50],"impact":[51,73],"these":[53],"has":[55],"not":[56],"been":[57],"quantified":[58],"perhaps":[59],"due":[60],"to":[61,114],"a":[62,86],"lack":[63],"relevant":[65],"data.":[66],"In":[67],"this":[68],"paper,":[69],"we":[70,105],"measured":[71],"cross-gender":[75],"viewers":[78,108],"streamers":[80,118],"on":[81],"contributions":[83],"using":[85],"rich":[87],"dataset":[88],"from":[89],"largest":[91],"platform":[94],"in":[95],"South":[96],"Korea.":[97],"After":[98],"controlling":[99],"several":[100],"viewer-":[101],"streamer-specific":[103],"characteristics,":[104],"found":[106],"donate":[109],"larger":[110],"amount":[111],"money":[113],"opposite":[116,138],"gender":[117,125],"4.4":[120],"percent":[121],"than":[122],"same":[124],"streamers.":[126],"We":[127],"also":[128],"revealed":[129],"relational":[131],"motivation":[132],"positively":[133],"moderates":[134],"preferences":[135],"for":[136],"gender.":[139],"Theoretical":[140],"managerial":[142],"implications":[143],"discussed.":[145]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2019-12-05T00:00:00"}
