{"id":"https://openalex.org/W2990560822","doi":null,"title":"Research Guides: MKTG 3711: Marketing Research for Denni Arli: Home","display_name":"Research Guides: MKTG 3711: Marketing Research for Denni Arli: Home","publication_year":2019,"publication_date":"2019-09-25","ids":{"openalex":"https://openalex.org/W2990560822","mag":"2990560822"},"language":"en","primary_location":{"id":"mag:2990560822","doi":null,"is_oa":false,"landing_page_url":"https://libguides.d.umn.edu/c.php?g=970786","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"libguides","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030530617","display_name":"Jennifer Leigh Lund","orcid":"https://orcid.org/0000-0002-1108-0689","observed_orcids":["https://orcid.org/0000-0002-1108-0689"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jennifer L. Lund","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-1108-0689","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5030530617"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10712","display_name":"Library Science and Information Literacy","score":0.4887999892234802,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10712","display_name":"Library Science and Information Literacy","score":0.4887999892234802,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.13089999556541443,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.07169999927282333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.8659999966621399},{"id":"https://openalex.org/keywords/information-sources","display_name":"information sources","score":0.42399999499320984}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4397607445716858},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3953397870063782}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2990560822","doi":null,"is_oa":false,"landing_page_url":"https://libguides.d.umn.edu/c.php?g=970786","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2561313447","https://openalex.org/W3025755391","https://openalex.org/W3024395369","https://openalex.org/W2186438249","https://openalex.org/W3126635477"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-09-22T06:50:58.402377","created_date":"2019-12-05T00:00:00"}