{"id":"https://openalex.org/W2990243202","doi":"https://doi.org/10.1080/14330237.2020.1821312","title":"Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival","display_name":"Experiential branded app engagement and brand loyalty: An empirical study in the context of a festival","publication_year":2020,"publication_date":"2020-09-02","ids":{"openalex":"https://openalex.org/W2990243202","doi":"https://doi.org/10.1080/14330237.2020.1821312","mag":"2990243202"},"language":"en","primary_location":{"id":"doi:10.1080/14330237.2020.1821312","doi":"https://doi.org/10.1080/14330237.2020.1821312","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14330237.2020.1821312","pdf_url":null,"source":{"id":"https://openalex.org/S188876174","display_name":"Journal of Psychology in Africa","issn_l":"1433-0237","issn":["1433-0237","1815-5626"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dhet","dongbi-d","norway-1","poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Psychology in Africa","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037820844","display_name":"Xi Li","orcid":"https://orcid.org/0000-0003-3519-4805","observed_orcids":["https://orcid.org/0000-0003-3519-4805"]},"institutions":[{"id":"https://openalex.org/I6469544","display_name":"City University of Macau","ror":"https://ror.org/04gpd4q15","country_code":"MO","type":"education","lineage":["https://openalex.org/I6469544"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"Xi Li","raw_affiliation_strings":["Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China"],"raw_orcid":"https://orcid.org/0000-0003-3519-4805","affiliations":[{"raw_affiliation_string":"Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China","institution_ids":["https://openalex.org/I6469544"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5083433094","display_name":"Xinwei Su","orcid":"https://orcid.org/0000-0003-0218-5910","observed_orcids":["https://orcid.org/0000-0003-0218-5910"]},"institutions":[{"id":"https://openalex.org/I4210154330","display_name":"Liming Vocational University","ror":"https://ror.org/059s9d453","country_code":"CN","type":"education","lineage":["https://openalex.org/I4210154330"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xinwei Su","raw_affiliation_strings":["School of Tourism, Liming Vocational University, Quanzhou, Fujian, China"],"raw_orcid":"https://orcid.org/0000-0003-0218-5910","affiliations":[{"raw_affiliation_string":"School of Tourism, Liming Vocational University, Quanzhou, Fujian, China","institution_ids":["https://openalex.org/I4210154330"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5049314605","display_name":"YingChuan Wang","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I6469544","display_name":"City University of Macau","ror":"https://ror.org/04gpd4q15","country_code":"MO","type":"education","lineage":["https://openalex.org/I6469544"]}],"countries":["MO"],"is_corresponding":false,"raw_author_name":"YingChuan Wang","raw_affiliation_strings":["The Faculty of Humanities and Social Sciences, City University of Macau, Taipa, Macau, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Faculty of Humanities and Social Sciences, City University of Macau, Taipa, Macau, China","institution_ids":["https://openalex.org/I6469544"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5083433094"],"corresponding_institution_ids":["https://openalex.org/I4210154330"],"apc_list":null,"apc_paid":null,"fwci":0.7167,"has_fulltext":false,"cited_by_count":10,"citation_normalized_percentile":{"value":0.78246907,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"30","issue":"5","first_page":"417","last_page":"426"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5702999830245972,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.5702999830245972,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.34860000014305115,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.023099999874830246,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/branded-apps","display_name":"branded apps","score":0.8199999928474426},{"id":"https://openalex.org/keywords/app-engagement","display_name":"app engagement","score":0.8930000066757202},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9959999918937683},{"id":"https://openalex.org/keywords/emotional-responses","display_name":"emotional responses","score":0.9340000152587891},{"id":"https://openalex.org/keywords/experiential-marketing","display_name":"experiential marketing","score":0.7910000085830688},{"id":"https://openalex.org/keywords/festival-tourism","display_name":"festival tourism","score":0.42899999022483826},{"id":"https://openalex.org/keywords/gamification","display_name":"gamification","score":0.796999990940094},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.5770000219345093}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7620849609375},{"id":"https://openalex.org/C37228920","wikidata":"https://www.wikidata.org/wiki/Q1307600","display_name":"Experiential learning","level":2,"score":0.7017725706100464},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6812170743942261},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.5886808633804321},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5476618409156799},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.5133602023124695},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.501396894454956},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4707544445991516},{"id":"https://openalex.org/C2992678278","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand identity","level":2,"score":0.41649624705314636},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34544700384140015},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.33783432841300964},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.17886844277381897},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13706627488136292},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.10074254870414734},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/14330237.2020.1821312","doi":"https://doi.org/10.1080/14330237.2020.1821312","is_oa":false,"landing_page_url":"https://doi.org/10.1080/14330237.2020.1821312","pdf_url":null,"source":{"id":"https://openalex.org/S188876174","display_name":"Journal of Psychology in Africa","issn_l":"1433-0237","issn":["1433-0237","1815-5626"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","dhet","dongbi-d","norway-1","poland-20","russia-white-list-3","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Psychology in Africa","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":69,"referenced_works":["https://openalex.org/W114770079","https://openalex.org/W1499170180","https://openalex.org/W1549830233","https://openalex.org/W1599802345","https://openalex.org/W1777859530","https://openalex.org/W1864205025","https://openalex.org/W1937608135","https://openalex.org/W1965574139","https://openalex.org/W1978707393","https://openalex.org/W1980569376","https://openalex.org/W1984186949","https://openalex.org/W1988041705","https://openalex.org/W1995945562","https://openalex.org/W2000359217","https://openalex.org/W2001401026","https://openalex.org/W2002660807","https://openalex.org/W2019940206","https://openalex.org/W2020032310","https://openalex.org/W2023436750","https://openalex.org/W2025550180","https://openalex.org/W2026917772","https://openalex.org/W2034182670","https://openalex.org/W2034479802","https://openalex.org/W2041436265","https://openalex.org/W2044123466","https://openalex.org/W2044736331","https://openalex.org/W2054512529","https://openalex.org/W2056886756","https://openalex.org/W2059486617","https://openalex.org/W2064986463","https://openalex.org/W2073893632","https://openalex.org/W2076603180","https://openalex.org/W2086670988","https://openalex.org/W2094591298","https://openalex.org/W2095238650","https://openalex.org/W2099912577","https://openalex.org/W2100379340","https://openalex.org/W2116774734","https://openalex.org/W2121188597","https://openalex.org/W2132652356","https://openalex.org/W2152876793","https://openalex.org/W2153674408","https://openalex.org/W2156022826","https://openalex.org/W2157314253","https://openalex.org/W2158342607","https://openalex.org/W2160106441","https://openalex.org/W2160123621","https://openalex.org/W2161246478","https://openalex.org/W2163301616","https://openalex.org/W2165694892","https://openalex.org/W2194012058","https://openalex.org/W2200209231","https://openalex.org/W2249889655","https://openalex.org/W2322488772","https://openalex.org/W2563082166","https://openalex.org/W2573206337","https://openalex.org/W2576961875","https://openalex.org/W2577403197","https://openalex.org/W2596243603","https://openalex.org/W2752188476","https://openalex.org/W2766950209","https://openalex.org/W2787530923","https://openalex.org/W2797563284","https://openalex.org/W2910951819","https://openalex.org/W2969506101","https://openalex.org/W2982550999","https://openalex.org/W3125976894","https://openalex.org/W4235678817","https://openalex.org/W4246277771"],"related_works":["https://openalex.org/W2982550999","https://openalex.org/W4404395212","https://openalex.org/W4320004216","https://openalex.org/W2309255493","https://openalex.org/W2621368693","https://openalex.org/W4310649789","https://openalex.org/W3184783673","https://openalex.org/W2973808208","https://openalex.org/W2051970220","https://openalex.org/W7143024511"],"abstract_inverted_index":{"This":[0],"study":[1],"investigated":[2],"the":[3,13,16,48,71,74,94],"mediating":[4],"role":[5],"of":[6,18],"emotional":[7,49,67,85],"responses":[8,50,68,86],"and":[9,21,60,80,99],"app":[10,19,54,58,63,81,97],"engagement":[11,59,98],"on":[12],"relationship":[14,72],"between":[15,73],"perception":[17],"features":[20],"brand":[22,64,100],"loyalty.":[23,65,101],"Participants":[24],"were":[25],"417":[26],"Macao":[27],"light":[28],"festivalgoers":[29],"(female":[30],"=":[31,35],"53.2%;":[32],"age":[33],"range":[34],"31\u201340":[36],"years":[37],"old).":[38],"Using":[39],"a":[40,52],"cross-sectional":[41],"design,":[42],"path":[43],"analysis":[44],"results":[45],"indicated":[46],"that":[47],"to":[51,57,88],"branded":[53,96],"could":[55],"lead":[56],"increase":[61],"festival":[62],"The":[66,83],"also":[69],"mediated":[70],"usefulness,":[75],"aesthetics,":[76],"gamification":[77],"features\u2019":[78],"perception,":[79],"engagement.":[82],"users\u2019":[84],"appeared":[87],"be":[89],"an":[90],"important":[91],"factor":[92],"influencing":[93],"experiential":[95]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-12-05T00:00:00"}