{"id":"https://openalex.org/W2990169887","doi":"https://doi.org/10.15290/cr.2019.25.2.01","title":"Language Choice As Discourse: A Transitivity Approach to MTN\u00ae and ETISALAT\u00ae Advertising Communicative Webs in Nigeria","display_name":"Language Choice As Discourse: A Transitivity Approach to MTN\u00ae and ETISALAT\u00ae Advertising Communicative Webs in Nigeria","publication_year":2019,"publication_date":"2019-01-01","ids":{"openalex":"https://openalex.org/W2990169887","doi":"https://doi.org/10.15290/cr.2019.25.2.01","mag":"2990169887"},"language":"en","primary_location":{"id":"doi:10.15290/cr.2019.25.2.01","doi":"https://doi.org/10.15290/cr.2019.25.2.01","is_oa":true,"landing_page_url":"https://doi.org/10.15290/cr.2019.25.2.01","pdf_url":"https://repozytorium.uwb.edu.pl/jspui/bitstream/11320/8576/1/Crossroads_25_2019_T_O_Dalamu_Language_choice_as_discourse.pdf","source":{"id":"https://openalex.org/S4210168801","display_name":"Crossroads A Journal of English Studies","issn_l":"2300-6250","issn":["2300-6250"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","poland-40","russia-white-list-4","vabb-shw"],"host_organization":"https://openalex.org/P4310317380","host_organization_name":"University of Bia\u0142ystok","host_organization_lineage":["https://openalex.org/P4310317380"],"host_organization_lineage_names":["University of Bia\u0142ystok"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Crossroads. A Journal of English Studies","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://repozytorium.uwb.edu.pl/jspui/bitstream/11320/8576/1/Crossroads_25_2019_T_O_Dalamu_Language_choice_as_discourse.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014110516","display_name":"Taofeek Olaiwola Dalamu","orcid":"https://orcid.org/0000-0002-5494-4854","observed_orcids":["https://orcid.org/0000-0002-5494-4854"]},"institutions":[{"id":"https://openalex.org/I4387154758","display_name":"Anchor University Lagos","ror":"https://ror.org/01zr8ek85","country_code":"NG","type":"education","lineage":["https://openalex.org/I4387154758"]}],"countries":["NG"],"is_corresponding":true,"raw_author_name":"Taofeek O. Dalamu","raw_affiliation_strings":["Department of English and Literary Studies, Anchor University, Lagos, Nigeria"],"raw_orcid":"https://orcid.org/0000-0002-5494-4854","affiliations":[{"raw_affiliation_string":"Department of English and Literary Studies, Anchor University, Lagos, Nigeria","institution_ids":["https://openalex.org/I4387154758"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5014110516"],"corresponding_institution_ids":["https://openalex.org/I4387154758"],"apc_list":null,"apc_paid":null,"fwci":2.0446,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.87427026,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":null,"issue":"25(2)","first_page":"4","last_page":"27"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.4629000127315521,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12373","display_name":"Linguistic research and analysis","score":0.4629000127315521,"subfield":{"id":"https://openalex.org/subfields/1203","display_name":"Language and Linguistics"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.391400009393692,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10366","display_name":"Discourse Analysis in Language Studies","score":0.0738999992609024,"subfield":{"id":"https://openalex.org/subfields/3310","display_name":"Linguistics and Language"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/language-choice","display_name":"language choice","score":0.8069999814033508},{"id":"https://openalex.org/keywords/advertising-discourse","display_name":"advertising discourse","score":0.9440000057220459},{"id":"https://openalex.org/keywords/transitivity","display_name":"transitivity","score":0.7609999775886536},{"id":"https://openalex.org/keywords/mtn","display_name":"MTN","score":0.8610000014305115},{"id":"https://openalex.org/keywords/etisalat","display_name":"Etisalat","score":0.9990000128746033},{"id":"https://openalex.org/keywords/word-formation","display_name":"word formation","score":0.6150000095367432},{"id":"https://openalex.org/keywords/overgeneralization","display_name":"overgeneralization","score":0.6240000128746033},{"id":"https://openalex.org/keywords/wordplay","display_name":"wordplay","score":0.6230000257492065}],"concepts":[{"id":"https://openalex.org/C191399111","wikidata":"https://www.wikidata.org/wiki/Q64861","display_name":"Transitive relation","level":2,"score":0.8216240406036377},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.5392175912857056},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38048917055130005},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.34977930784225464},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19650816917419434},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14307516813278198},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.08148467540740967},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.15290/cr.2019.25.2.01","doi":"https://doi.org/10.15290/cr.2019.25.2.01","is_oa":true,"landing_page_url":"https://doi.org/10.15290/cr.2019.25.2.01","pdf_url":"https://repozytorium.uwb.edu.pl/jspui/bitstream/11320/8576/1/Crossroads_25_2019_T_O_Dalamu_Language_choice_as_discourse.pdf","source":{"id":"https://openalex.org/S4210168801","display_name":"Crossroads A Journal of English Studies","issn_l":"2300-6250","issn":["2300-6250"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","poland-40","russia-white-list-4","vabb-shw"],"host_organization":"https://openalex.org/P4310317380","host_organization_name":"University of Bia\u0142ystok","host_organization_lineage":["https://openalex.org/P4310317380"],"host_organization_lineage_names":["University of Bia\u0142ystok"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Crossroads. A Journal of English Studies","raw_type":"journal-article"},{"id":"doi:10.2139/ssrn.3477248","doi":"https://doi.org/10.2139/ssrn.3477248","is_oa":true,"landing_page_url":"https://doi.org/10.2139/ssrn.3477248","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"SSRN Electronic Journal","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:4c9d99353934480e8f9d00b59ba5c3f8","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/4c9d99353934480e8f9d00b59ba5c3f8","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Crossroads, Iss 25, Pp 4-27 (2019)","raw_type":"article"},{"id":"pmh:oai:repozytorium.uwb.edu.pl:11320/8576","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/11320/8576","pdf_url":null,"source":{"id":"https://openalex.org/S4306400933","display_name":"The Repository of University in Bialystok (University in Bialystok)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210094198","host_organization_name":"University Clinical Hospital In Bialystok","host_organization_lineage":["https://openalex.org/I4210094198"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.15290/cr.2019.25.2.01","doi":"https://doi.org/10.15290/cr.2019.25.2.01","is_oa":true,"landing_page_url":"https://doi.org/10.15290/cr.2019.25.2.01","pdf_url":"https://repozytorium.uwb.edu.pl/jspui/bitstream/11320/8576/1/Crossroads_25_2019_T_O_Dalamu_Language_choice_as_discourse.pdf","source":{"id":"https://openalex.org/S4210168801","display_name":"Crossroads A Journal of English Studies","issn_l":"2300-6250","issn":["2300-6250"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","poland-40","russia-white-list-4","vabb-shw"],"host_organization":"https://openalex.org/P4310317380","host_organization_name":"University of Bia\u0142ystok","host_organization_lineage":["https://openalex.org/P4310317380"],"host_organization_lineage_names":["University of Bia\u0142ystok"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Crossroads. A Journal of English Studies","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2990169887.pdf","grobid_xml":"https://content.openalex.org/works/W2990169887.grobid-xml"},"referenced_works_count":64,"referenced_works":["https://openalex.org/W75174366","https://openalex.org/W409184595","https://openalex.org/W561355545","https://openalex.org/W565010876","https://openalex.org/W597039002","https://openalex.org/W616483817","https://openalex.org/W1119573752","https://openalex.org/W1411689067","https://openalex.org/W1504748141","https://openalex.org/W1511736487","https://openalex.org/W1513088263","https://openalex.org/W1515229873","https://openalex.org/W1517598104","https://openalex.org/W1544236242","https://openalex.org/W1559334516","https://openalex.org/W1575041706","https://openalex.org/W1577939364","https://openalex.org/W1588021749","https://openalex.org/W1592902734","https://openalex.org/W1785874222","https://openalex.org/W1828304765","https://openalex.org/W2007161913","https://openalex.org/W2019413183","https://openalex.org/W2033200042","https://openalex.org/W2039194328","https://openalex.org/W2047978136","https://openalex.org/W2056732718","https://openalex.org/W2058798001","https://openalex.org/W2060382071","https://openalex.org/W2084744479","https://openalex.org/W2109460313","https://openalex.org/W2162510130","https://openalex.org/W2220944825","https://openalex.org/W2274933886","https://openalex.org/W2330658075","https://openalex.org/W2491093507","https://openalex.org/W2498366666","https://openalex.org/W2607121741","https://openalex.org/W2774766803","https://openalex.org/W2787095128","https://openalex.org/W2885932663","https://openalex.org/W2900929139","https://openalex.org/W2904435554","https://openalex.org/W2996980444","https://openalex.org/W3158347973","https://openalex.org/W4231022570","https://openalex.org/W4231593813","https://openalex.org/W4246698913","https://openalex.org/W4248308225","https://openalex.org/W4256028208","https://openalex.org/W4299923722","https://openalex.org/W4302103615","https://openalex.org/W6615819847","https://openalex.org/W6630893806","https://openalex.org/W6632390976","https://openalex.org/W6633079391","https://openalex.org/W6653576593","https://openalex.org/W6659994739","https://openalex.org/W6805744942","https://openalex.org/W6809042071","https://openalex.org/W6819458930","https://openalex.org/W6827700893","https://openalex.org/W6940770258","https://openalex.org/W7048130239"],"related_works":["https://openalex.org/W2990272085","https://openalex.org/W3087691096","https://openalex.org/W3004026102","https://openalex.org/W2224366520","https://openalex.org/W2565886128","https://openalex.org/W3040721687","https://openalex.org/W2079581983","https://openalex.org/W7219964571","https://openalex.org/W2585069796","https://openalex.org/W7099503367"],"abstract_inverted_index":{"Advertising":[0],"texts":[1],"are":[2,89],"significant":[3],"to":[4,6,53,133],"manufacturers":[5],"promote":[7],"and":[8,28,42,51,70,85,104,113,140],"skyrocket":[9],"products'":[10],"consumption.This":[11],"study":[12,122],"examined":[13],"kinds":[14],"of":[15,57,64,78,91,111,123],"textual":[16,58],"choices":[17,90],"in":[18,126],"advertising,":[19],"accounting":[20],"for":[21,37],"their":[22],"frequencies.Two":[23],"advertisements":[24],"each":[25],"from":[26],"MTN\u00ae":[27],"Etisalat\u00ae":[29],"-of":[30],"the":[31,46,55,116],"Nigerian":[32],"advertising":[33,127,141],"universe":[34],"-were":[35],"chosen":[36],"sample":[38],"analysis,":[39],"employing":[40],"Transitivity":[41],"word-formation":[43],"procedures,":[44],"as":[45,75,81,108],"conceptual":[47],"frameworks.Transitivity":[48],"allowed":[49],"tables":[50],"graphs":[52],"compute":[54],"recurrence":[56],"components.The":[59],"research":[60],"revealed":[61],"Material":[62],"Processes":[63],"has":[65],"offered,":[66],"go":[67],"rock":[68],"(MTN);":[69,84],"get,":[71],"pick":[72],"up":[73],"(Etisalat)":[74,88],"pronounced":[76],"choices.Circumstances":[77],"Location":[79],"such":[80],"This":[82],"week\u2026":[83],"on":[86],"weeknights\u2026":[87],"communicative":[92,109],"augmentations.The":[93],"investigation":[94],"further":[95],"recapitulated":[96],"creative":[97],"over-generalization":[98],"(yous),":[99],"word":[100],"play":[101],"fragmentation":[102],"(Y'ello),":[103],"alphanumeric":[105],"code":[106],"(9javaganza)":[107],"facilities":[110],"MTN":[112],"Etisalat":[114],"constructs.Hence,":[115],"researcher":[117],"suggested":[118],"that":[119],"an":[120],"extensive":[121],"language":[124],"choice":[125],"domains":[128],"can":[129],"strengthen":[130],"government":[131],"policies":[132],"benefit,":[134],"among":[135],"others,":[136],"readers,":[137],"researchers,":[138],"manufacturers,":[139],"practitioners.":[142]},"counts_by_year":[{"year":2020,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-12-05T00:00:00"}