{"id":"https://openalex.org/W2983189693","doi":"https://doi.org/10.1108/978-1-83867-249-220191011","title":"E-Marketing and Strategy by Energy Companies","display_name":"E-Marketing and Strategy by Energy Companies","publication_year":2019,"publication_date":"2019-11-15","ids":{"openalex":"https://openalex.org/W2983189693","doi":"https://doi.org/10.1108/978-1-83867-249-220191011","mag":"2983189693"},"language":"en","primary_location":{"id":"doi:10.1108/978-1-83867-249-220191011","doi":"https://doi.org/10.1108/978-1-83867-249-220191011","is_oa":false,"landing_page_url":"https://doi.org/10.1108/978-1-83867-249-220191011","pdf_url":null,"source":{"id":"https://openalex.org/S4306463236","display_name":"Emerald Group Publishing Limited eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2972532750","display_name":"The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5081541608","display_name":"Felicetta Iovino","orcid":"https://orcid.org/0000-0002-1675-067X","observed_orcids":["https://orcid.org/0000-0002-1675-067X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Felicetta Iovino","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5007670876","display_name":"Guido Migliaccio","orcid":"https://orcid.org/0000-0002-8882-7648","observed_orcids":["https://orcid.org/0000-0002-8882-7648"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Guido Migliaccio","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.7492,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":{"value":0.94230314,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"135","last_page":"152"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.3862000107765198,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.3862000107765198,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.20890000462532043,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.19689999520778656,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.9779999852180481},{"id":"https://openalex.org/keywords/energy-companies","display_name":"energy companies","score":0.8629999756813049},{"id":"https://openalex.org/keywords/energy-markets","display_name":"energy markets","score":0.7960000038146973},{"id":"https://openalex.org/keywords/energy-switching","display_name":"energy switching","score":0.5419999957084656},{"id":"https://openalex.org/keywords/market-liberalization","display_name":"market liberalization","score":0.6359999775886536},{"id":"https://openalex.org/keywords/competition","display_name":"competition","score":0.4970000088214874},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.8830000162124634},{"id":"https://openalex.org/keywords/victoria-australia","display_name":"Victoria, Australia","score":0.6370000243186951}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.49788570404052734},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47619426250457764},{"id":"https://openalex.org/C186370098","wikidata":"https://www.wikidata.org/wiki/Q442787","display_name":"Energy (signal processing)","level":2,"score":0.43408313393592834},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3269837498664856},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.32482850551605225},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.19883376359939575},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.09989669919013977}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/978-1-83867-249-220191011","doi":"https://doi.org/10.1108/978-1-83867-249-220191011","is_oa":false,"landing_page_url":"https://doi.org/10.1108/978-1-83867-249-220191011","pdf_url":null,"source":{"id":"https://openalex.org/S4306463236","display_name":"Emerald Group Publishing Limited eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The Cross-Disciplinary Perspectives of Management: Challenges and Opportunities","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/7","display_name":"Affordable and clean energy","score":0.75}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W1523443465","https://openalex.org/W1538424808","https://openalex.org/W1583085596","https://openalex.org/W1588502301","https://openalex.org/W1591387237","https://openalex.org/W1823986933","https://openalex.org/W1864152772","https://openalex.org/W1953108728","https://openalex.org/W1987151693","https://openalex.org/W1997136558","https://openalex.org/W2025991552","https://openalex.org/W2049627756","https://openalex.org/W2053378160","https://openalex.org/W2054153312","https://openalex.org/W2058261844","https://openalex.org/W2067280790","https://openalex.org/W2096397394","https://openalex.org/W2100033597","https://openalex.org/W2110638361","https://openalex.org/W2112239680","https://openalex.org/W2115066129","https://openalex.org/W2160487406","https://openalex.org/W2511033794","https://openalex.org/W2569849938","https://openalex.org/W2580011944","https://openalex.org/W2606945742","https://openalex.org/W2791152760","https://openalex.org/W3166932581"],"related_works":["https://openalex.org/W4255326907","https://openalex.org/W2291355368","https://openalex.org/W2115066129","https://openalex.org/W2094678375","https://openalex.org/W4226161632","https://openalex.org/W2766135004","https://openalex.org/W2552360438","https://openalex.org/W2280195626","https://openalex.org/W1517991956","https://openalex.org/W6986260738"],"abstract_inverted_index":{"Abstract":[0],"This":[1],"chapter":[2],"from":[3,78],"a":[4],"brief":[5],"review":[6],"of":[7,37,54,63,66,84,107],"the":[8,12,17,20,28,35,38,43,52,55,60,64,72,82,90,94,97,100,105],"relevant":[9],"literature":[10],"on":[11],"energy":[13,23,39,87],"markets":[14,40],"points":[15],"out":[16],"changes":[18,36],"in":[19,104,109],"relationships":[21],"between":[22],"companies":[24,88],"and":[25,58,86,96],"customers":[26,85],"through":[27],"Web.":[29],"The":[30],"objective":[31],"is":[32,48],"to":[33,42,50],"highlight":[34],"thanks":[41],"web":[44],"demonstrating":[45],"that":[46],"it":[47],"able":[49],"ensure":[51],"raising":[53],"switching":[56,101],"rates":[57],"hence":[59],"competition,":[61],"goal":[62],"liberalization":[65],"public":[67],"services.":[68],"To":[69],"this":[70],"end,":[71],"authors":[73],"will":[74],"use":[75],"secondary":[76],"data":[77],"Accenture":[79],"researches":[80],"about":[81],"perceptions":[83],"around":[89],"relations":[91],"established":[92],"via":[93],"web,":[95],"CUAC":[98],"for":[99],"mode":[102],"performed":[103],"State":[106],"Victoria":[108],"Australia.":[110]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-01T11:40:01.658920","created_date":"2019-11-22T00:00:00"}
