{"id":"https://openalex.org/W2981119829","doi":"https://doi.org/10.17755/esosder.530648","title":"YE\u015e\u0130L PAZARLAMA STRATEJ\u0130LER\u0130N\u0130N REKABET AVANTAJINA ETK\u0130S\u0130N\u0130N \u0130NCELENMES\u0130: MU\u011eLA \u0130L\u0130NDE YER ALAN 4 ve 5 YILDIZLI OTEL \u0130\u015eLETMELER\u0130NE Y\u00d6NEL\u0130K B\u0130R ARA\u015eTIRMA","display_name":"YE\u015e\u0130L PAZARLAMA STRATEJ\u0130LER\u0130N\u0130N REKABET AVANTAJINA ETK\u0130S\u0130N\u0130N \u0130NCELENMES\u0130: MU\u011eLA \u0130L\u0130NDE YER ALAN 4 ve 5 YILDIZLI OTEL \u0130\u015eLETMELER\u0130NE Y\u00d6NEL\u0130K B\u0130R ARA\u015eTIRMA","publication_year":2019,"publication_date":"2019-10-15","ids":{"openalex":"https://openalex.org/W2981119829","doi":"https://doi.org/10.17755/esosder.530648","mag":"2981119829"},"language":"tr","primary_location":{"id":"doi:10.17755/esosder.530648","doi":"https://doi.org/10.17755/esosder.530648","is_oa":true,"landing_page_url":"https://doi.org/10.17755/esosder.530648","pdf_url":"https://dergipark.org.tr/tr/download/article-file/834054","source":{"id":"https://openalex.org/S4210182986","display_name":"Elektronik Sosyal Bilimler Dergisi","issn_l":"1304-0278","issn":["1304-0278"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Elektronik Sosyal Bilimler Dergisi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"hybrid","oa_url":"https://dergipark.org.tr/tr/download/article-file/834054","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000880942","display_name":"Ru\u015fen AKDEM\u0130R","orcid":"https://orcid.org/0000-0001-6551-9450","observed_orcids":["https://orcid.org/0000-0001-6551-9450"]},"institutions":[{"id":"https://openalex.org/I79946792","display_name":"Mu\u011fla University","ror":"https://ror.org/05n2cz176","country_code":"TR","type":"education","lineage":["https://openalex.org/I79946792"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ru\u015fen Akdemir","raw_affiliation_strings":["Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi"],"raw_orcid":"https://orcid.org/0000-0001-6551-9450","affiliations":[{"raw_affiliation_string":"Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi","institution_ids":["https://openalex.org/I79946792"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5025345664","display_name":"Onur Akbulut","orcid":"https://orcid.org/0000-0002-1392-243X","observed_orcids":["https://orcid.org/0000-0002-1392-243X"]},"institutions":[{"id":"https://openalex.org/I79946792","display_name":"Mu\u011fla University","ror":"https://ror.org/05n2cz176","country_code":"TR","type":"education","lineage":["https://openalex.org/I79946792"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Onur Akbulut","raw_affiliation_strings":["Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi"],"raw_orcid":"https://orcid.org/0000-0002-1392-243X","affiliations":[{"raw_affiliation_string":"Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi","institution_ids":["https://openalex.org/I79946792"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I79946792"],"apc_list":null,"apc_paid":null,"fwci":0.5178,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.76211381,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":"18","issue":"72","first_page":"1676","last_page":"1687"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/green-marketing-strategy","display_name":"green marketing strategy","score":0.8870000243186951},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.996999979019165},{"id":"https://openalex.org/keywords/luxury-hotels","display_name":"luxury hotels","score":0.6909999847412109},{"id":"https://openalex.org/keywords/four-and-five-star-hotels","display_name":"four- and five-star hotels","score":0.7860000133514404},{"id":"https://openalex.org/keywords/hotel-managers","display_name":"hotel managers","score":0.7239999771118164},{"id":"https://openalex.org/keywords/mugla","display_name":"Mu\u011fla","score":0.8230000138282776}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5678719878196716},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4575762450695038},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.43686437606811523},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3850196301937103},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3811318278312683}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.17755/esosder.530648","doi":"https://doi.org/10.17755/esosder.530648","is_oa":true,"landing_page_url":"https://doi.org/10.17755/esosder.530648","pdf_url":"https://dergipark.org.tr/tr/download/article-file/834054","source":{"id":"https://openalex.org/S4210182986","display_name":"Elektronik Sosyal Bilimler Dergisi","issn_l":"1304-0278","issn":["1304-0278"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Elektronik Sosyal Bilimler Dergisi","raw_type":"journal-article"},{"id":"pmh:oai:dergipark.org.tr:article/530648","doi":null,"is_oa":true,"landing_page_url":"https://dergipark.org.tr/tr/pub/esosder/issue/47063/530648","pdf_url":null,"source":{"id":"https://openalex.org/S4210182986","display_name":"Elektronik Sosyal Bilimler Dergisi","issn_l":"1304-0278","issn":["1304-0278"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:acikerisim.mu.edu.tr:20.500.12809/6918","doi":null,"is_oa":true,"landing_page_url":"https://doi.org/10.17755/esosder.530648","pdf_url":null,"source":{"id":"https://openalex.org/S7407055340","display_name":"Mu\u011fla S\u0131tk\u0131 Ko\u00e7man University Institutional Repository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.17755/esosder.530648","doi":"https://doi.org/10.17755/esosder.530648","is_oa":true,"landing_page_url":"https://doi.org/10.17755/esosder.530648","pdf_url":"https://dergipark.org.tr/tr/download/article-file/834054","source":{"id":"https://openalex.org/S4210182986","display_name":"Elektronik Sosyal Bilimler Dergisi","issn_l":"1304-0278","issn":["1304-0278"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Elektronik Sosyal Bilimler Dergisi","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2981119829.pdf","grobid_xml":"https://content.openalex.org/works/W2981119829.grobid-xml"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W1414195200","https://openalex.org/W1581824743","https://openalex.org/W1653318307","https://openalex.org/W1972493556","https://openalex.org/W1972942040","https://openalex.org/W2003455514","https://openalex.org/W2029772887","https://openalex.org/W2037422868","https://openalex.org/W2046098227","https://openalex.org/W2078622714","https://openalex.org/W2090216756","https://openalex.org/W2125384823","https://openalex.org/W2140280981","https://openalex.org/W2185912203","https://openalex.org/W2206964097","https://openalex.org/W2336136337","https://openalex.org/W2758165611","https://openalex.org/W2799464322","https://openalex.org/W4231419837","https://openalex.org/W6628637468","https://openalex.org/W6744010852","https://openalex.org/W7039228303"],"related_works":["https://openalex.org/W2602441348","https://openalex.org/W7014329888","https://openalex.org/W7214866361","https://openalex.org/W3174108630","https://openalex.org/W2778494832","https://openalex.org/W7162279794","https://openalex.org/W3093797688","https://openalex.org/W4313520161","https://openalex.org/W7132248245","https://openalex.org/W7171602309"],"abstract_inverted_index":{"Ye\u015fil":[0],"pazarlama":[1,16,84,96,114],"kavram\u0131":[2],"do\u011fas\u0131":[3],"itibariyle":[4],"t\u00fcketiciler":[5],"ve":[6,29,45,94],"i\u015fletmeler":[7],"a\u00e7\u0131s\u0131ndan":[8],"b\u00fcy\u00fck":[9],"\u00f6nem":[10],"arz":[11],"etmektedir.":[12],"Ara\u015ft\u0131rman\u0131n":[13],"amac\u0131":[14],"ye\u015fil":[15,83,95,113],"stratejilerinin":[17,97,115],"i\u015fletmelere":[18],"rekabet":[19,87,98,116],"avantaj\u0131":[20,88],"sa\u011flay\u0131p":[21],"sa\u011flamad\u0131\u011f\u0131n\u0131":[22],"\u00f6l\u00e7ebilmektir.":[23],"Mu\u011fla":[24],"ilinde":[25],"yer":[26,39],"alan":[27,40],"4":[28,44],"5":[30,46],"y\u0131ld\u0131zl\u0131":[31,47],"otel":[32,48,53,68],"i\u015fletmeleri":[33],"ara\u015ft\u0131rman\u0131n":[34],"\u00f6rneklemini":[35],"olu\u015fturmaktad\u0131r.":[36],"Bu":[37],"ilde":[38],"toplam":[41],"163":[42],"adet":[43],"i\u015fletmesine":[49],"ula\u015f\u0131lm\u0131\u015f":[50],"69":[51],"tane":[52],"i\u015fletmesinin":[54],"\u00fcst":[55],"d\u00fczey":[56],"y\u00f6neticisinin":[57],"g\u00f6r\u00fc\u015f\u00fc":[58],"al\u0131narak":[59],"ara\u015ft\u0131rma":[60],"ger\u00e7ekle\u015ftirilmi\u015ftir.":[61],"Ara\u015ft\u0131rma":[62],"s\u00fcresince":[63],"elde":[64],"edilen":[65,108],"veriler":[66],"kullan\u0131larak":[67],"y\u00f6neticilerinin":[69,79],"demografik":[70],"\u00f6zelliklerinin":[71],"yorumlanmas\u0131":[72],"a\u015famas\u0131nda":[73],"frekans,":[74],"y\u00fczde":[75],"analizlerinden":[76],"faydalan\u0131lm\u0131\u015ft\u0131r.":[77],"Otel":[78],"verdi\u011fi":[80],"bilgiler":[81],"do\u011frultusunda":[82],"stratejileri":[85],"ile":[86],"ili\u015fkisini":[89],"belirlemek":[90],"amac\u0131yla":[91,102],"korelasyon":[92],"analizine":[93,105],"avantaj\u0131na":[99,117],"etkisinin":[100],"belirlenmesi":[101],"da":[103],"regresyon":[104],"ba\u015fvurulmu\u015ftur.":[106],"Elde":[107],"verilerle":[109],"yap\u0131lan":[110],"analizler":[111],"sonucunda":[112],"etkisi":[118],"oldu\u011fu":[119],"g\u00f6zlemlenmi\u015ftir.":[120]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2019-10-25T00:00:00"}