{"id":"https://openalex.org/W2980459593","doi":"https://doi.org/10.1080/20932685.2019.1663232","title":"Expectations matter: Evaluation of brand\u2019s pro-environmental initiatives based on consumers\u2019 brand schemas and brand familiarity","display_name":"Expectations matter: Evaluation of brand\u2019s pro-environmental initiatives based on consumers\u2019 brand schemas and brand familiarity","publication_year":2019,"publication_date":"2019-10-15","ids":{"openalex":"https://openalex.org/W2980459593","doi":"https://doi.org/10.1080/20932685.2019.1663232","mag":"2980459593"},"language":"en","primary_location":{"id":"doi:10.1080/20932685.2019.1663232","doi":"https://doi.org/10.1080/20932685.2019.1663232","is_oa":false,"landing_page_url":"https://doi.org/10.1080/20932685.2019.1663232","pdf_url":null,"source":{"id":"https://openalex.org/S2764400943","display_name":"Journal of Global Fashion Marketing","issn_l":"2093-2685","issn":["2093-2685","2325-4483"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","kci-registered","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Fashion Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076963358","display_name":"Gargi Bhaduri","orcid":"https://orcid.org/0000-0001-9459-2438","observed_orcids":["https://orcid.org/0000-0001-9459-2438"]},"institutions":[{"id":"https://openalex.org/I149910238","display_name":"Kent State University","ror":"https://ror.org/049pfb863","country_code":"US","type":"education","lineage":["https://openalex.org/I149910238"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Gargi Bhaduri","raw_affiliation_strings":["The Shannon Rodgers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University, Kent, OH, USA"],"raw_orcid":"https://orcid.org/0000-0001-9459-2438","affiliations":[{"raw_affiliation_string":"The Shannon Rodgers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University, Kent, OH, USA","institution_ids":["https://openalex.org/I149910238"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5076963358"],"corresponding_institution_ids":["https://openalex.org/I149910238"],"apc_list":null,"apc_paid":null,"fwci":1.6405,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.88603342,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"11","issue":"1","first_page":"37","last_page":"55"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.9639000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.03180000185966492,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/incongruity-resolution","display_name":"incongruity resolution","score":0.9200000166893005},{"id":"https://openalex.org/keywords/brand-familiarity","display_name":"brand familiarity","score":0.9290000200271606},{"id":"https://openalex.org/keywords/message-persuasiveness","display_name":"message persuasiveness","score":0.7170000076293945},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.7620000243186951},{"id":"https://openalex.org/keywords/brand-affect","display_name":"brand affect","score":0.9139999747276306},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.8949999809265137},{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.8289999961853027},{"id":"https://openalex.org/keywords/apparel-brands","display_name":"apparel brands","score":0.7250000238418579},{"id":"https://openalex.org/keywords/corporate-reputation","display_name":"corporate reputation","score":0.4269999861717224},{"id":"https://openalex.org/keywords/boundary-conditions","display_name":"boundary conditions","score":0.3709999918937683}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6878607869148254},{"id":"https://openalex.org/C52146309","wikidata":"https://www.wikidata.org/wiki/Q7431116","display_name":"Schema (genetic algorithms)","level":2,"score":0.676520586013794},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5925344228744507},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5616177320480347},{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.5300626158714294},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5182166695594788},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4786228537559509},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4384418725967407},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08583888411521912},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.05915746092796326},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1080/20932685.2019.1663232","doi":"https://doi.org/10.1080/20932685.2019.1663232","is_oa":false,"landing_page_url":"https://doi.org/10.1080/20932685.2019.1663232","pdf_url":null,"source":{"id":"https://openalex.org/S2764400943","display_name":"Journal of Global Fashion Marketing","issn_l":"2093-2685","issn":["2093-2685","2325-4483"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","kci-registered","poland-40","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Global Fashion Marketing","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:taf:rgfmxx:v:11:y:2020:i:1:p:37-55","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10.1080/20932685.2019.1663232","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","score":0.6000000238418579,"display_name":"Responsible consumption and production"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":34,"referenced_works":["https://openalex.org/W1492511747","https://openalex.org/W1577138836","https://openalex.org/W1967988018","https://openalex.org/W1973780715","https://openalex.org/W1977438259","https://openalex.org/W1979410730","https://openalex.org/W1982127150","https://openalex.org/W2005933613","https://openalex.org/W2008410465","https://openalex.org/W2019982581","https://openalex.org/W2021998397","https://openalex.org/W2022041843","https://openalex.org/W2049921710","https://openalex.org/W2052363496","https://openalex.org/W2057990903","https://openalex.org/W2091646305","https://openalex.org/W2096004730","https://openalex.org/W2099697766","https://openalex.org/W2102467277","https://openalex.org/W2115612291","https://openalex.org/W2116134244","https://openalex.org/W2137247419","https://openalex.org/W2138409865","https://openalex.org/W2150294853","https://openalex.org/W2152956207","https://openalex.org/W2156936111","https://openalex.org/W2256350061","https://openalex.org/W2328832051","https://openalex.org/W2332404893","https://openalex.org/W2576339235","https://openalex.org/W2591200082","https://openalex.org/W2890354710","https://openalex.org/W4205327251","https://openalex.org/W4239731242"],"related_works":["https://openalex.org/W3009790794","https://openalex.org/W3036297730","https://openalex.org/W2953237931","https://openalex.org/W2591200082","https://openalex.org/W2912193870","https://openalex.org/W4307888162","https://openalex.org/W2578172389","https://openalex.org/W4414428247","https://openalex.org/W2143044455","https://openalex.org/W2576339235"],"abstract_inverted_index":{"This":[0],"manuscript":[1],"focuses":[2],"on":[3],"how":[4],"consumers":[5],"evaluate":[6],"a":[7,177],"brand\u2019s":[8,59],"pro-environmental":[9,12,60],"messages,":[10,78],"its":[11],"initiatives,":[13,61],"and":[14,24,36,68,85,99,110,127,155,172],"the":[15,19,58,66,107,169,181],"brand":[16,62,108],"itself":[17],"as":[18,165],"effect":[20],"of":[21],"consumers\u2019":[22,51,104],"schema-congruity":[23,182],"their":[25,55,70,153,163],"ability":[26],"to":[27,38,96,151,161],"resolve":[28],"incongruity.":[29],"The":[30,135],"study":[31],"uses":[32],"brands":[33,126,142],"both":[34,97],"familiar":[35,98,133],"unfamiliar":[37,100,125],"participants.":[39],"An":[40],"online":[41],"experiment":[42],"was":[43,83,89],"conducted":[44],"using":[45],"402":[46],"respondents.":[47],"Findings":[48],"indicated":[49],"that":[50,143],"perceived":[52],"message":[53,112],"persuasiveness,":[54],"trust":[56],"toward":[57,65,106],"affect,":[63],"attitude":[64,105],"brand,":[67],"eventually":[69],"behavioral":[71],"intention":[72],"were":[73,94,114],"most":[74,119],"favorable":[75],"for":[76,121,124,129,132,139,156,180],"congruent":[77],"followed":[79],"by":[80,175],"when":[81,87],"incongruity":[82,88,122,130],"resolved":[84],"least":[86,128],"not":[90],"resolved.":[91],"These":[92],"findings":[93,136,170],"applicable":[95],"brands.":[101,134],"In":[102,167],"addition,":[103,168],"before":[109],"after":[111],"exposure":[113],"different,":[115],"with":[116],"change":[117],"being":[118],"positive":[120],"resolution":[123],"nonresolution":[131],"are":[137,149],"important":[138],"established":[140],"apparel":[141],"suffer":[144],"from":[145],"negative":[146],"reputations":[147],"but":[148],"willing":[150],"revitalize":[152],"images,":[154],"new":[157],"ventures":[158],"who":[159],"want":[160],"establish":[162],"image":[164],"pro-environmental.":[166],"contribute":[171],"extend":[173],"theory":[174],"identifying":[176],"boundary":[178],"condition":[179],"theory.":[183]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2019-10-25T00:00:00"}