{"id":"https://openalex.org/W2979617811","doi":"https://doi.org/10.29040/jie.v3i02.627","title":"PENGARUH VARIASI PRODUK, HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI MOTOR YAMAHA N-MAX DI WONOGIRI","display_name":"PENGARUH VARIASI PRODUK, HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI MOTOR YAMAHA N-MAX DI WONOGIRI","publication_year":2019,"publication_date":"2019-10-11","ids":{"openalex":"https://openalex.org/W2979617811","doi":"https://doi.org/10.29040/jie.v3i02.627","mag":"2979617811"},"language":"id","primary_location":{"id":"doi:10.29040/jie.v3i02.627","doi":"https://doi.org/10.29040/jie.v3i02.627","is_oa":true,"landing_page_url":"https://doi.org/10.29040/jie.v3i02.627","pdf_url":null,"source":{"id":"https://openalex.org/S4210194341","display_name":"JURNAL ILMIAH EDUNOMIKA","issn_l":"2598-1153","issn":["2598-1153"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ILMIAH EDUNOMIKA","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.29040/jie.v3i02.627","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072829359","display_name":"Dwi Warni Wahyuningsih","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210117859","display_name":"Muhammadiyah University of Ponorogo","ror":"https://ror.org/03d9vfb50","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210117859"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Dwi Warni Wahyuningsih","raw_affiliation_strings":["FEB Universitas Muhammadiyah Ponorogo"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FEB Universitas Muhammadiyah Ponorogo","institution_ids":["https://openalex.org/I4210117859"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5072829359"],"corresponding_institution_ids":["https://openalex.org/I4210117859"],"apc_list":null,"apc_paid":null,"fwci":2.9529,"has_fulltext":true,"cited_by_count":18,"citation_normalized_percentile":{"value":0.92136984,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"3","issue":"02","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-variation","display_name":"product variation","score":0.9359999895095825},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.9120000004768372},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"sales promotion","score":0.9670000076293945},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.824999988079071},{"id":"https://openalex.org/keywords/motorcycle-purchasing","display_name":"motorcycle purchase","score":0.5709999799728394},{"id":"https://openalex.org/keywords/wonogiri","display_name":"Wonogiri","score":0.9369999766349792}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.35378241539001465},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.34747767448425293},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.29062017798423767}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.29040/jie.v3i02.627","doi":"https://doi.org/10.29040/jie.v3i02.627","is_oa":true,"landing_page_url":"https://doi.org/10.29040/jie.v3i02.627","pdf_url":null,"source":{"id":"https://openalex.org/S4210194341","display_name":"JURNAL ILMIAH EDUNOMIKA","issn_l":"2598-1153","issn":["2598-1153"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ILMIAH EDUNOMIKA","raw_type":"journal-article"},{"id":"pmh:oai:ojs2.jurnal.stie-aas.ac.id:article/627","doi":null,"is_oa":true,"landing_page_url":"https://jurnal.stie-aas.ac.id/index.php/jie/article/view/627","pdf_url":"https://jurnal.stie-aas.ac.id/index.php/jie/article/download/627/338","source":{"id":"https://openalex.org/S4210194341","display_name":"JURNAL ILMIAH EDUNOMIKA","issn_l":"2598-1153","issn":["2598-1153"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"2598-1153","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.29040/jie.v3i02.627","doi":"https://doi.org/10.29040/jie.v3i02.627","is_oa":true,"landing_page_url":"https://doi.org/10.29040/jie.v3i02.627","pdf_url":null,"source":{"id":"https://openalex.org/S4210194341","display_name":"JURNAL ILMIAH EDUNOMIKA","issn_l":"2598-1153","issn":["2598-1153"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"JURNAL ILMIAH EDUNOMIKA","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1491494579","https://openalex.org/W1568835869","https://openalex.org/W2046967473","https://openalex.org/W2056564500","https://openalex.org/W2096873487","https://openalex.org/W2185813030","https://openalex.org/W2288662757","https://openalex.org/W2340157080"],"related_works":["https://openalex.org/W3088330552","https://openalex.org/W7223252189","https://openalex.org/W3178024984","https://openalex.org/W2929673327","https://openalex.org/W3139519034","https://openalex.org/W2913100655","https://openalex.org/W7023862950","https://openalex.org/W7014318831","https://openalex.org/W2971888468","https://openalex.org/W7217957125"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1],"bertujuan":[2],"untuk":[3],"menganalisis":[4],"pengaruh":[5,83],"variasi":[6,49,77,91],"produk,":[7,78,92],"harga":[8,58,79],"dan":[9,53,61,66,70,80],"promosi":[10,67,81],"penjualan":[11],"terhadap":[12,55,63,72,85],"keputusan":[13,56,64,73,86,95],"konsumen":[14],"dalam":[15],"membeli":[16],"motor":[17],"Yamaha":[18],"N-Max":[19],"di":[20],"Wonogiri.":[21],"Teknik":[22],"analisis":[23,35],"data":[24],"yang":[25],"digunakan":[26],"adalah":[27],"uji":[28,30,32,39,41],"validitas,":[29],"reliabilitas,":[31],"asumsi":[33],"klasik,":[34],"regresi":[36],"linier":[37],"berganda,":[38],"t,":[40],"F,":[42],"koefisien":[43],"determinasi":[44],"(R\u00b2).":[45],"Hasil":[46],"peneltian":[47],"menunjukkan":[48],"produk":[50],"berpengaruh":[51,59,68],"positif":[52,60,69],"signifikan":[54,62,71,84],"pembelian,":[57],"pembelian":[65],"pembelian.":[74,87],"Secara":[75],"simultan":[76],"memiliki":[82],"Kata":[88],"kunci":[89],":":[90],"harga,":[93],"promosi,":[94],"konsumen.":[96]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-06T10:28:23.643775","created_date":"2019-10-18T00:00:00"}