{"id":"https://openalex.org/W2979487795","doi":null,"title":"Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity in Western Kenya Tourism Circuit","display_name":"Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity in Western Kenya Tourism Circuit","publication_year":2019,"publication_date":"2019-07-01","ids":{"openalex":"https://openalex.org/W2979487795","mag":"2979487795"},"language":"en","primary_location":{"id":"mag:2979487795","doi":null,"is_oa":false,"landing_page_url":"https://ir-library.ku.ac.ke/bitstream/123456789/19664/1/Role%20of%20brand%20perceptions......................pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087149425","display_name":"Edgar Otsembo Ndubi","orcid":"https://orcid.org/0000-0001-8170-4648","observed_orcids":["https://orcid.org/0000-0001-8170-4648"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Edgar Otsembo Ndubi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5087149425"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.9901999831199646,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.006800000090152025,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11925","display_name":"Culinary Culture and Tourism","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-perception","display_name":"brand perception","score":0.7300000190734863},{"id":"https://openalex.org/keywords/entrepreneurial-self-efficacy","display_name":"entrepreneurial self-efficacy","score":0.9990000128746033},{"id":"https://openalex.org/keywords/tourist-circuits","display_name":"tourism circuits","score":0.5699999928474426}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7713285088539124},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6927205324172974},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.6349733471870422},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5714683532714844},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5663502216339111},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.454814076423645},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4501231014728546},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44554439187049866},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3022092580795288},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.15431028604507446},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2979487795","doi":null,"is_oa":false,"landing_page_url":"https://ir-library.ku.ac.ke/bitstream/123456789/19664/1/Role%20of%20brand%20perceptions......................pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":102,"referenced_works":["https://openalex.org/W16957392","https://openalex.org/W1492127447","https://openalex.org/W1492964488","https://openalex.org/W1505999675","https://openalex.org/W1515822151","https://openalex.org/W1516534262","https://openalex.org/W1525117463","https://openalex.org/W1574194308","https://openalex.org/W1574682103","https://openalex.org/W1580956402","https://openalex.org/W1590819853","https://openalex.org/W1738425576","https://openalex.org/W1817691635","https://openalex.org/W1846999643","https://openalex.org/W1969279776","https://openalex.org/W1979893441","https://openalex.org/W1980696578","https://openalex.org/W1982345228","https://openalex.org/W1983543347","https://openalex.org/W1983915235","https://openalex.org/W1985953392","https://openalex.org/W1990848228","https://openalex.org/W1993228357","https://openalex.org/W1994028313","https://openalex.org/W1999999768","https://openalex.org/W2014970205","https://openalex.org/W2018033645","https://openalex.org/W2018980424","https://openalex.org/W2030228043","https://openalex.org/W2036089122","https://openalex.org/W2043960342","https://openalex.org/W2048914185","https://openalex.org/W2052238789","https://openalex.org/W2054626453","https://openalex.org/W2054942691","https://openalex.org/W2062254819","https://openalex.org/W2067093645","https://openalex.org/W2067404301","https://openalex.org/W2068941619","https://openalex.org/W2079567258","https://openalex.org/W2080232385","https://openalex.org/W2084561336","https://openalex.org/W2085712690","https://openalex.org/W2092401032","https://openalex.org/W2093411394","https://openalex.org/W2097352386","https://openalex.org/W2097921436","https://openalex.org/W2100704676","https://openalex.org/W2101124683","https://openalex.org/W2103852812","https://openalex.org/W2104257561","https://openalex.org/W2105598807","https://openalex.org/W2106625640","https://openalex.org/W2107181104","https://openalex.org/W2109490096","https://openalex.org/W2116045999","https://openalex.org/W2121982318","https://openalex.org/W2130915751","https://openalex.org/W2132582085","https://openalex.org/W2134049139","https://openalex.org/W2139652167","https://openalex.org/W2140178099","https://openalex.org/W2142225512","https://openalex.org/W2144861644","https://openalex.org/W2147324902","https://openalex.org/W2150636494","https://openalex.org/W2151068096","https://openalex.org/W2152733736","https://openalex.org/W2156725384","https://openalex.org/W2159306398","https://openalex.org/W2162752781","https://openalex.org/W2165624025","https://openalex.org/W2170182633","https://openalex.org/W2182818338","https://openalex.org/W2185226631","https://openalex.org/W2186307141","https://openalex.org/W2229569380","https://openalex.org/W2244491315","https://openalex.org/W2254227979","https://openalex.org/W2261113513","https://openalex.org/W2266998125","https://openalex.org/W2295474786","https://openalex.org/W2298893381","https://openalex.org/W2317871282","https://openalex.org/W2331190163","https://openalex.org/W2338623409","https://openalex.org/W2339287506","https://openalex.org/W2339829707","https://openalex.org/W2340449050","https://openalex.org/W2480130186","https://openalex.org/W2486012159","https://openalex.org/W2487207964","https://openalex.org/W2495625339","https://openalex.org/W2548080840","https://openalex.org/W2567892386","https://openalex.org/W2574016328","https://openalex.org/W2580562414","https://openalex.org/W2598558429","https://openalex.org/W2799036415","https://openalex.org/W3117674783","https://openalex.org/W3144980947","https://openalex.org/W3209296121"],"related_works":["https://openalex.org/W2562793039","https://openalex.org/W3205673373","https://openalex.org/W3160646105","https://openalex.org/W3157947918","https://openalex.org/W2746423255","https://openalex.org/W2286630687","https://openalex.org/W3101370280","https://openalex.org/W3093145817","https://openalex.org/W3200246384","https://openalex.org/W1563823211"],"abstract_inverted_index":null,"counts_by_year":[{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-10-18T00:00:00"}
