{"id":"https://openalex.org/W2979478149","doi":"https://doi.org/10.1108/apjml-04-2019-0231","title":"The role of musical priming in brand recall","display_name":"The role of musical priming in brand recall","publication_year":2019,"publication_date":"2019-10-02","ids":{"openalex":"https://openalex.org/W2979478149","doi":"https://doi.org/10.1108/apjml-04-2019-0231","mag":"2979478149"},"language":"en","primary_location":{"id":"doi:10.1108/apjml-04-2019-0231","doi":"https://doi.org/10.1108/apjml-04-2019-0231","is_oa":false,"landing_page_url":"https://doi.org/10.1108/apjml-04-2019-0231","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030898048","display_name":"Gabriel Roberto Dellacasa Levrini","orcid":"https://orcid.org/0000-0001-9992-5422","observed_orcids":["https://orcid.org/0000-0001-9992-5422"]},"institutions":[{"id":"https://openalex.org/I919628346","display_name":"University of the Pacific","ror":"https://ror.org/05mmg7t28","country_code":"PE","type":"education","lineage":["https://openalex.org/I919628346"]}],"countries":["PE"],"is_corresponding":false,"raw_author_name":"Gabriel Levrini","raw_affiliation_strings":["Department of Business Administration, Universidad del Pacifico, Lima, Peru"],"raw_orcid":"https://orcid.org/0000-0001-9992-5422","affiliations":[{"raw_affiliation_string":"Department of Business Administration, Universidad del Pacifico, Lima, Peru","institution_ids":["https://openalex.org/I919628346"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061224331","display_name":"Cristian Luis Schaeffer","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130442723","display_name":"Universidade Federal do Rio Grande do Sul","ror":"https://ror.org/041yk2d64","country_code":"BR","type":"education","lineage":["https://openalex.org/I130442723"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Cristian Luis Schaeffer","raw_affiliation_strings":["Department of Marketing, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil","institution_ids":["https://openalex.org/I130442723"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5041829464","display_name":"Walter Meucci Nique","orcid":"https://orcid.org/0000-0001-6198-5497","observed_orcids":["https://orcid.org/0000-0001-6198-5497"]},"institutions":[{"id":"https://openalex.org/I130442723","display_name":"Universidade Federal do Rio Grande do Sul","ror":"https://ror.org/041yk2d64","country_code":"BR","type":"education","lineage":["https://openalex.org/I130442723"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Walter Nique","raw_affiliation_strings":["Department of Marketing, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil","institution_ids":["https://openalex.org/I130442723"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9265,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.84104037,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"32","issue":"5","first_page":"1112","last_page":"1131"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.24320000410079956,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.24320000410079956,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.24220000207424164,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13510","display_name":"Nostalgia and Consumer Behavior","score":0.163100004196167,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.9950000047683716},{"id":"https://openalex.org/keywords/affective-priming","display_name":"affective priming","score":0.8930000066757202},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.621999979019165},{"id":"https://openalex.org/keywords/neuromarketing","display_name":"neuromarketing","score":0.828000009059906},{"id":"https://openalex.org/keywords/skin-conductance-response","display_name":"skin conductance response","score":0.8809999823570251},{"id":"https://openalex.org/keywords/electromyography","display_name":"electromyography","score":0.8460000157356262},{"id":"https://openalex.org/keywords/self-report-measures","display_name":"self-report measures","score":0.48899999260902405},{"id":"https://openalex.org/keywords/physiological-measurement","display_name":"physiological measures","score":0.4690000116825104},{"id":"https://openalex.org/keywords/consumer-emotions","display_name":"consumer emotions","score":0.4129999876022339}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6657552719116211},{"id":"https://openalex.org/C81444415","wikidata":"https://www.wikidata.org/wiki/Q7243535","display_name":"Priming (agriculture)","level":3,"score":0.6374882459640503},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5255228877067566},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.5209808945655823},{"id":"https://openalex.org/C558565934","wikidata":"https://www.wikidata.org/wiki/Q2743","display_name":"Musical","level":2,"score":0.4697318971157074},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.43974241614341736},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.43402668833732605},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.339698851108551},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.29651880264282227},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17481932044029236},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16190257668495178},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.0},{"id":"https://openalex.org/C100701293","wikidata":"https://www.wikidata.org/wiki/Q193838","display_name":"Germination","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/apjml-04-2019-0231","doi":"https://doi.org/10.1108/apjml-04-2019-0231","is_oa":false,"landing_page_url":"https://doi.org/10.1108/apjml-04-2019-0231","pdf_url":null,"source":{"id":"https://openalex.org/S191031105","display_name":"Asia Pacific Journal of Marketing and Logistics","issn_l":"1355-5855","issn":["1355-5855","1758-4248"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-scientific","cwts-core","jufo-1","norway-1","poland-70","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Asia Pacific Journal of Marketing and Logistics","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":73,"referenced_works":["https://openalex.org/W80520492","https://openalex.org/W173831608","https://openalex.org/W276347511","https://openalex.org/W353234340","https://openalex.org/W657948463","https://openalex.org/W1224394677","https://openalex.org/W1505327459","https://openalex.org/W1553675627","https://openalex.org/W1819836888","https://openalex.org/W1935965602","https://openalex.org/W1949353831","https://openalex.org/W1976422009","https://openalex.org/W1981026038","https://openalex.org/W1985426902","https://openalex.org/W1989521938","https://openalex.org/W1995155855","https://openalex.org/W1998126582","https://openalex.org/W2001097956","https://openalex.org/W2001524316","https://openalex.org/W2002781081","https://openalex.org/W2011273391","https://openalex.org/W2013383317","https://openalex.org/W2014592941","https://openalex.org/W2019286581","https://openalex.org/W2034532018","https://openalex.org/W2043270931","https://openalex.org/W2055210002","https://openalex.org/W2056709539","https://openalex.org/W2072206615","https://openalex.org/W2086505012","https://openalex.org/W2099281997","https://openalex.org/W2099749875","https://openalex.org/W2102628289","https://openalex.org/W2108599940","https://openalex.org/W2112653568","https://openalex.org/W2112778413","https://openalex.org/W2117170968","https://openalex.org/W2117237786","https://openalex.org/W2124047177","https://openalex.org/W2134981097","https://openalex.org/W2137107202","https://openalex.org/W2142218600","https://openalex.org/W2151221838","https://openalex.org/W2155287762","https://openalex.org/W2155851103","https://openalex.org/W2159937296","https://openalex.org/W2160766738","https://openalex.org/W2163565193","https://openalex.org/W2164891642","https://openalex.org/W2167067970","https://openalex.org/W2167954666","https://openalex.org/W2169444674","https://openalex.org/W2169919525","https://openalex.org/W2172207289","https://openalex.org/W2187537016","https://openalex.org/W2266639535","https://openalex.org/W2294957151","https://openalex.org/W2315371724","https://openalex.org/W2316784273","https://openalex.org/W2331903531","https://openalex.org/W2337439508","https://openalex.org/W2466307579","https://openalex.org/W2476159781","https://openalex.org/W2519473699","https://openalex.org/W2533567172","https://openalex.org/W2681233973","https://openalex.org/W2731956578","https://openalex.org/W2746996748","https://openalex.org/W3005262203","https://openalex.org/W3008962063","https://openalex.org/W3123175505","https://openalex.org/W4252154199","https://openalex.org/W4295838611"],"related_works":["https://openalex.org/W7015533175","https://openalex.org/W2272866205","https://openalex.org/W3183903172","https://openalex.org/W7157593538","https://openalex.org/W2606547167","https://openalex.org/W4400838773","https://openalex.org/W7005008299","https://openalex.org/W7113598745","https://openalex.org/W7218326104","https://openalex.org/W2414264648"],"abstract_inverted_index":{"Purpose":[0],"The":[1,66,83,123,144],"purpose":[2],"of":[3,17,27,41,74,167,181,191,281,296,316,338],"this":[4,245],"paper":[5],"is":[6,225,285,292],"twofold:":[7],"first,":[8],"to":[9,21,89,128,208,217,233,255,257,260],"analyze":[10],"whether":[11],"musical":[12,80,90,129,192],"priming":[13,25,81,91,130,193,228,275,291],"induces":[14],"greater":[15],"recall":[16],"brands":[18,171],"and,":[19],"second,":[20],"study":[22,50,84],"the":[23,39,49,75,86,103,109,154,160,168,241,279,286,302,305],"emotional":[24,63,87,112,117,126],"effects":[26],"music,":[28,33],"in":[29,100,119,153,159,227,231,240,294,336],"comparison":[30],"with":[31,210],"non-emotional":[32],"including":[34],"gender":[35],"comparison.":[36],"Design/methodology/approach":[37],"Through":[38],"utilization":[40],"neuromarketing":[42],"tools":[43],"and":[44,47,56,105,139,158,170,175,185,298,310,320,340],"protocols":[45],"(quantitative":[46],"qualitative),":[48],"explores":[51],"facial":[52],"eltromyography":[53],"(EMG)":[54],"capabilities":[55],"skin":[57],"conductance":[58],"responses":[59,118,135],"(SCR)":[60],"measuring":[61],"consumers\u2019":[62,137],"responses.":[64],"Findings":[65],"findings":[67],"show":[68],"that":[69,111,172,289,308],"at":[70],"least,":[71],"40":[72],"percent":[73],"total":[76],"sample":[77],"recognized":[78],"a":[79,252,258],"effect.":[82],"measures":[85,107,300,312],"response":[88,127],"as":[92,213,265,267],"positive.":[93],"Emotional":[94],"video":[95],"recognition":[96],"was":[97],"much":[98],"higher":[99],"females.":[101],"Both":[102],"self-report":[104,297,311,328],"physiological":[106,189,299,309],"support":[108],"notion":[110],"background":[113],"music":[114,290],"can":[115],"elicit":[116],"consumers.":[120],"Research":[121],"limitations/implications":[122],"research":[124,224],"measured":[125],"without":[131],"testing":[132],"how":[133,236,250,333],"these":[134],"influence":[136],"attention":[138],"overall":[140],"behavior.":[141],"Practical":[142],"implications":[143,222],"five":[145],"senses,":[146],"especially":[147],"hearing,":[148],"play":[149],"an":[150,262],"important":[151],"role":[152],"purchasing":[155],"decision":[156],"process":[157,229,246],"individual":[161,219],"customer":[162],"experience.":[163],"People":[164],"become":[165],"aware":[166],"products":[169],"surround":[173],"them":[174],"make":[176],"their":[177],"choice.":[178],"In":[179],"terms":[180,295,337],"digital":[182],"trading":[183],"activities":[184],"online":[186,202],"sales,":[187],"increasing":[188],"understanding":[190],"reactions":[194],"may":[195,204],"mean":[196],"that,":[197],"for":[198],"companies,":[199],"selling":[200],"low-end":[201],"goods":[203],"be":[205,256,271],"economically":[206],"worthwhile":[207],"cooperate":[209],"platforms":[211],"such":[212],"Spotify":[214],"or":[215],"iTunes":[216],"select":[218],"users.":[220],"Social":[221],"More":[223],"needed":[226],"techniques":[230],"order":[232],"better":[234],"understand":[235],"primes":[237],"activate":[238],"knowledge":[239],"consumer\u2019s":[242],"mind.":[243],"Understanding":[244],"will":[247],"inform":[248],"marketers":[249,269],"close":[251],"prime":[253],"needs":[254],"target":[259],"have":[261],"effective":[263],"influence,":[264],"well":[266],"when":[268],"should":[270],"concerned":[272],"about":[273],"negative":[274],"effects.":[276],"Originality/value":[277],"At":[278],"best":[280],"our":[282],"knowledge,":[283],"it":[284],"first":[287],"time":[288],"analyzed":[293],"From":[301],"measurement\u2019s":[303],"perspective,":[304],"results":[306],"reaffirm":[307],"capture":[313,322],"different":[314],"levels":[315],"information.":[317],"While":[318],"SCR":[319],"EMG":[321],"real-time":[323],"subconscious":[324],"responses,":[325],"MAN":[326],"scale":[327],"data":[329],"provide":[330],"information":[331],"regarding":[332],"cognitive":[334],"effort,":[335],"intensity":[339],"valence,":[341],"affects":[342],"brand":[343],"recall.":[344]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-10-18T00:00:00"}
