{"id":"https://openalex.org/W2979425862","doi":null,"title":"Proces zarz\u0105dzania mark\u0105 korporacyjn\u0105: ramy analityczne oraz zagadnienia dla dalszych bada\u0144","display_name":"Proces zarz\u0105dzania mark\u0105 korporacyjn\u0105: ramy analityczne oraz zagadnienia dla dalszych bada\u0144","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2979425862","mag":"2979425862"},"language":"pl","primary_location":{"id":"mag:2979425862","doi":null,"is_oa":false,"landing_page_url":"http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.desklight-62d8c103-971e-49fb-96cd-f4a5ea633498/c/IBRKK-handel_wew_4-1-2018-53-64.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306511890","display_name":"Handel Wewn\u0119trzny","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Handel Wewn\u0119trzny","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103048199","display_name":"Krzysztof J. Chmielewski","orcid":"https://orcid.org/0000-0002-6031-8606","observed_orcids":["https://orcid.org/0000-0002-6031-8606"]},"institutions":[{"id":"https://openalex.org/I111398093","display_name":"Kozminski University","ror":"https://ror.org/033wpf256","country_code":"PL","type":"education","lineage":["https://openalex.org/I111398093"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Krzysztof J. Chmielewski","raw_affiliation_strings":["Akademia Leona Ko\u017ami\u0144skiego w Warszawie,"],"raw_orcid":"https://orcid.org/0000-0002-6031-8606","affiliations":[{"raw_affiliation_string":"Akademia Leona Ko\u017ami\u0144skiego w Warszawie,","institution_ids":["https://openalex.org/I111398093"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5103048199"],"corresponding_institution_ids":["https://openalex.org/I111398093"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"53","last_page":"64"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9380000233650208,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.9380000233650208,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.042399998754262924,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.010700000450015068,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-branding","display_name":"corporate branding","score":0.8550000190734863},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.9779999852180481},{"id":"https://openalex.org/keywords/analytical-framework","display_name":"analytical framework","score":0.8790000081062317}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.23816359043121338}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2979425862","doi":null,"is_oa":false,"landing_page_url":"http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.desklight-62d8c103-971e-49fb-96cd-f4a5ea633498/c/IBRKK-handel_wew_4-1-2018-53-64.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306511890","display_name":"Handel Wewn\u0119trzny","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Handel Wewn\u0119trzny","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":13,"referenced_works":["https://openalex.org/W13034545","https://openalex.org/W199164834","https://openalex.org/W349566029","https://openalex.org/W626595973","https://openalex.org/W1976072437","https://openalex.org/W1988885112","https://openalex.org/W1991623719","https://openalex.org/W2084739597","https://openalex.org/W2144141911","https://openalex.org/W2155490992","https://openalex.org/W2164533035","https://openalex.org/W2289529129","https://openalex.org/W2324246853"],"related_works":["https://openalex.org/W1173683176","https://openalex.org/W1263418987","https://openalex.org/W996380658","https://openalex.org/W15147746","https://openalex.org/W6996682467","https://openalex.org/W2738205133","https://openalex.org/W953226493","https://openalex.org/W2562342620","https://openalex.org/W806175103","https://openalex.org/W7062165711"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2019-10-18T00:00:00"}
