{"id":"https://openalex.org/W2979410366","doi":"https://doi.org/10.1016/j.bushor.2019.09.001","title":"What the hack? A growth hacking taxonomy and practical applications for firms","display_name":"What the hack? A growth hacking taxonomy and practical applications for firms","publication_year":2019,"publication_date":"2019-10-12","ids":{"openalex":"https://openalex.org/W2979410366","doi":"https://doi.org/10.1016/j.bushor.2019.09.001","mag":"2979410366"},"language":"en","primary_location":{"id":"doi:10.1016/j.bushor.2019.09.001","doi":"https://doi.org/10.1016/j.bushor.2019.09.001","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.bushor.2019.09.001","pdf_url":null,"source":{"id":"https://openalex.org/S113237667","display_name":"Business Horizons","issn_l":"0007-6813","issn":["0007-6813","1873-6068"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Horizons","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008709888","display_name":"Ren\u00e9 Bohnsack","orcid":"https://orcid.org/0000-0002-7498-4810","observed_orcids":["https://orcid.org/0000-0002-7498-4810","https://orcid.org/0009-0006-3112-3515"]},"institutions":[{"id":"https://openalex.org/I25169866","display_name":"Universidade Cat\u00f3lica Portuguesa","ror":"https://ror.org/03b9snr86","country_code":"PT","type":"education","lineage":["https://openalex.org/I25169866"]}],"countries":["PT"],"is_corresponding":true,"raw_author_name":"Ren\u00e9 Bohnsack","raw_affiliation_strings":["Cat\u00f3lica Lisbon School of Business & Economics, Universidade Cat\u00f3lica Portuguesa, Palma de Cima 1649-023, Lisbon, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cat\u00f3lica Lisbon School of Business & Economics, Universidade Cat\u00f3lica Portuguesa, Palma de Cima 1649-023, Lisbon, Portugal","institution_ids":["https://openalex.org/I25169866"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044835379","display_name":"Meike Malena Liesner","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I25169866","display_name":"Universidade Cat\u00f3lica Portuguesa","ror":"https://ror.org/03b9snr86","country_code":"PT","type":"education","lineage":["https://openalex.org/I25169866"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Meike Malena Liesner","raw_affiliation_strings":["Cat\u00f3lica Lisbon School of Business & Economics, Universidade Cat\u00f3lica Portuguesa, Palma de Cima 1649-023, Lisbon, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Cat\u00f3lica Lisbon School of Business & Economics, Universidade Cat\u00f3lica Portuguesa, Palma de Cima 1649-023, Lisbon, Portugal","institution_ids":["https://openalex.org/I25169866"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5008709888"],"corresponding_institution_ids":["https://openalex.org/I25169866"],"apc_list":{"value":1800,"currency":"USD","value_usd":1800},"apc_paid":null,"fwci":4.6092,"has_fulltext":false,"cited_by_count":73,"citation_normalized_percentile":{"value":0.9457501,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"62","issue":"6","first_page":"799","last_page":"818"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.6669999957084656,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.6669999957084656,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.20839999616146088,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.06710000336170197,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/growth-hacking","display_name":"growth hacking","score":1.0},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.5910000205039978},{"id":"https://openalex.org/keywords/customer-activation","display_name":"customer activation","score":0.9819999933242798},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.9739999771118164},{"id":"https://openalex.org/keywords/lean-startup","display_name":"lean startup","score":0.7720000147819519},{"id":"https://openalex.org/keywords/data-analysis","display_name":"data analysis","score":0.5249999761581421},{"id":"https://openalex.org/keywords/fitness-apps","display_name":"fitness apps","score":0.6060000061988831}],"concepts":[{"id":"https://openalex.org/C86844869","wikidata":"https://www.wikidata.org/wiki/Q2798820","display_name":"Hacker","level":2,"score":0.9039496183395386},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48873114585876465},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.48033538460731506},{"id":"https://openalex.org/C58642233","wikidata":"https://www.wikidata.org/wiki/Q8269924","display_name":"Taxonomy (biology)","level":2,"score":0.4272235631942749},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.34850049018859863},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3299938440322876},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3294018507003784},{"id":"https://openalex.org/C59822182","wikidata":"https://www.wikidata.org/wiki/Q441","display_name":"Botany","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1016/j.bushor.2019.09.001","doi":"https://doi.org/10.1016/j.bushor.2019.09.001","is_oa":false,"landing_page_url":"https://doi.org/10.1016/j.bushor.2019.09.001","pdf_url":null,"source":{"id":"https://openalex.org/S113237667","display_name":"Business Horizons","issn_l":"0007-6813","issn":["0007-6813","1873-6068"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-class-a","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320990","host_organization_name":"Elsevier BV","host_organization_lineage":["https://openalex.org/P4310320990"],"host_organization_lineage_names":["Elsevier BV"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Business Horizons","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:eee:bushor:v:62:y:2019:i:6:p:799-818","doi":null,"is_oa":false,"landing_page_url":"http://www.sciencedirect.com/science/article/pii/S0007681319301247","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.41999998688697815}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W64269816","https://openalex.org/W202426229","https://openalex.org/W2121001699","https://openalex.org/W2427976288","https://openalex.org/W2493183462","https://openalex.org/W2557711433","https://openalex.org/W2574134800","https://openalex.org/W2588408640","https://openalex.org/W2606129759","https://openalex.org/W2810571820","https://openalex.org/W2848402883","https://openalex.org/W2890323790","https://openalex.org/W2899856450","https://openalex.org/W4300585496"],"related_works":["https://openalex.org/W4389915429","https://openalex.org/W7028753525","https://openalex.org/W7018065611","https://openalex.org/W2509629702","https://openalex.org/W2715388657","https://openalex.org/W2424902697","https://openalex.org/W3177809008","https://openalex.org/W4416527164","https://openalex.org/W4362495858","https://openalex.org/W2980634338"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":11},{"year":2025,"cited_by_count":19},{"year":2024,"cited_by_count":13},{"year":2023,"cited_by_count":18},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2019-10-18T00:00:00"}