{"id":"https://openalex.org/W2979260202","doi":"https://doi.org/10.4018/ijhcitp.2020010101","title":"Employer Branding Practices Amongst the Most Attractive Employers of IT and Engineering Sector","display_name":"Employer Branding Practices Amongst the Most Attractive Employers of IT and Engineering Sector","publication_year":2019,"publication_date":"2019-10-02","ids":{"openalex":"https://openalex.org/W2979260202","doi":"https://doi.org/10.4018/ijhcitp.2020010101","mag":"2979260202"},"language":"en","primary_location":{"id":"doi:10.4018/ijhcitp.2020010101","doi":"https://doi.org/10.4018/ijhcitp.2020010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijhcitp.2020010101","pdf_url":null,"source":{"id":"https://openalex.org/S193803878","display_name":"International Journal of Human Capital and Information Technology Professionals","issn_l":"1947-3478","issn":["1947-3478","1947-3486"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human Capital and Information Technology Professionals","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5068111197","display_name":"Lea Gregorka","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I83863532","display_name":"Universidade T\u00e9cnica do Porto","ror":"https://ror.org/04988re48","country_code":"PT","type":"education","lineage":["https://openalex.org/I83863532"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Lea Gregorka","raw_affiliation_strings":["Institute Polytechnic of Porto, Porto, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Institute Polytechnic of Porto, Porto, Portugal","institution_ids":["https://openalex.org/I83863532"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100712070","display_name":"Susana Silva","orcid":"https://orcid.org/0000-0003-4760-7662","observed_orcids":["https://orcid.org/0000-0003-4760-7662","https://orcid.org/0000-0001-5853-9349"]},"institutions":[{"id":"https://openalex.org/I83863532","display_name":"Universidade T\u00e9cnica do Porto","ror":"https://ror.org/04988re48","country_code":"PT","type":"education","lineage":["https://openalex.org/I83863532"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Susana Silva","raw_affiliation_strings":["School of Hospitality and Tourism - Institute Polytechnic of Porto, Porto, Portugal"],"raw_orcid":"https://orcid.org/0000-0003-4760-7662","affiliations":[{"raw_affiliation_string":"School of Hospitality and Tourism - Institute Polytechnic of Porto, Porto, Portugal","institution_ids":["https://openalex.org/I83863532"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101615153","display_name":"C\u00e2ndida Elisa P. Silva","orcid":"https://orcid.org/0000-0002-7342-1282","observed_orcids":["https://orcid.org/0000-0002-7342-1282"]},"institutions":[{"id":"https://openalex.org/I83863532","display_name":"Universidade T\u00e9cnica do Porto","ror":"https://ror.org/04988re48","country_code":"PT","type":"education","lineage":["https://openalex.org/I83863532"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"C\u00e2ndida Silva","raw_affiliation_strings":["School of Hospitality and Tourism - Institute Polytechnic of Porto, Porto, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Hospitality and Tourism - Institute Polytechnic of Porto, Porto, Portugal","institution_ids":["https://openalex.org/I83863532"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I83863532"],"apc_list":null,"apc_paid":null,"fwci":4.4758,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.93891321,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":91,"max":98},"biblio":{"volume":"11","issue":"1","first_page":"1","last_page":"16"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12843","display_name":"Human Resource and Talent Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/employer-branding","display_name":"employer branding","score":1.0},{"id":"https://openalex.org/keywords/human-resource-management","display_name":"human resource management","score":0.7170000076293945},{"id":"https://openalex.org/keywords/talent-attraction","display_name":"talent attraction","score":0.9179999828338623},{"id":"https://openalex.org/keywords/employee-retention","display_name":"employee retention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/it-industry","display_name":"IT industry","score":0.753000020980835},{"id":"https://openalex.org/keywords/engineering-industry","display_name":"engineering industry","score":0.996999979019165},{"id":"https://openalex.org/keywords/organizational-attractiveness","display_name":"employer attractiveness","score":0.6890000104904175}],"concepts":[{"id":"https://openalex.org/C2778914735","wikidata":"https://www.wikidata.org/wiki/Q1339389","display_name":"Employer branding","level":4,"score":0.9522736072540283},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.6209459900856018},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6162226796150208},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5936914086341858},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4983048439025879},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.4891260266304016},{"id":"https://openalex.org/C202372285","wikidata":"https://www.wikidata.org/wiki/Q1056396","display_name":"Human resource management","level":2,"score":0.4555933475494385},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.4317222237586975},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.3586776852607727},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.16477984189987183},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1259160339832306},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.0870814323425293},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08537182211875916},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.4018/ijhcitp.2020010101","doi":"https://doi.org/10.4018/ijhcitp.2020010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijhcitp.2020010101","pdf_url":null,"source":{"id":"https://openalex.org/S193803878","display_name":"International Journal of Human Capital and Information Technology Professionals","issn_l":"1947-3478","issn":["1947-3478","1947-3486"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Human Capital and Information Technology Professionals","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jhcitp:v:11:y:2020:i:1:p:1-16","doi":null,"is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJHCITP.2020010101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:recipp.ipp.pt:10400.22/14799","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10400.22/14799","pdf_url":null,"source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"journal article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.9211000204086304}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":65,"referenced_works":["https://openalex.org/W568202493","https://openalex.org/W581106643","https://openalex.org/W955433413","https://openalex.org/W1497748212","https://openalex.org/W1557716019","https://openalex.org/W1558167932","https://openalex.org/W1583532528","https://openalex.org/W1769784991","https://openalex.org/W1787414376","https://openalex.org/W1879731720","https://openalex.org/W1966767648","https://openalex.org/W1978806681","https://openalex.org/W1981492042","https://openalex.org/W1981580458","https://openalex.org/W1984681811","https://openalex.org/W1984810205","https://openalex.org/W1988244341","https://openalex.org/W1989756182","https://openalex.org/W1990901463","https://openalex.org/W1994435257","https://openalex.org/W1997855399","https://openalex.org/W2003562198","https://openalex.org/W2005361241","https://openalex.org/W2006141708","https://openalex.org/W2007006133","https://openalex.org/W2010298269","https://openalex.org/W2011719962","https://openalex.org/W2024217300","https://openalex.org/W2039011707","https://openalex.org/W2044200871","https://openalex.org/W2059031133","https://openalex.org/W2059675837","https://openalex.org/W2063812581","https://openalex.org/W2065207783","https://openalex.org/W2072085707","https://openalex.org/W2073509778","https://openalex.org/W2075687348","https://openalex.org/W2077682853","https://openalex.org/W2077722073","https://openalex.org/W2096671589","https://openalex.org/W2101250137","https://openalex.org/W2118454708","https://openalex.org/W2120360401","https://openalex.org/W2122992167","https://openalex.org/W2137078348","https://openalex.org/W2138870994","https://openalex.org/W2144643027","https://openalex.org/W2150957793","https://openalex.org/W2150985184","https://openalex.org/W2155010651","https://openalex.org/W2160001534","https://openalex.org/W2160069518","https://openalex.org/W2165900662","https://openalex.org/W2166529375","https://openalex.org/W2185766910","https://openalex.org/W2206102755","https://openalex.org/W2292714352","https://openalex.org/W2345500422","https://openalex.org/W2401503238","https://openalex.org/W2460824009","https://openalex.org/W2599558076","https://openalex.org/W2798750891","https://openalex.org/W2888416797","https://openalex.org/W2906151105","https://openalex.org/W4239970388"],"related_works":["https://openalex.org/W7056351052","https://openalex.org/W3154798756","https://openalex.org/W4386161731","https://openalex.org/W3021260472","https://openalex.org/W3166417717","https://openalex.org/W7203824380","https://openalex.org/W7066544859","https://openalex.org/W3011547584","https://openalex.org/W7015157779","https://openalex.org/W2464571257"],"abstract_inverted_index":{"Employer":[0],"branding":[1,39,60,90],"is":[2,16,92],"a":[3,17,109],"marketing":[4],"strategy":[5],"that":[6,86,104],"helps":[7],"employers":[8],"stay":[9],"competitive":[10],"in":[11,73,147],"their":[12],"markets.":[13],"Although":[14],"it":[15],"concept":[18],"used":[19,77],"for":[20],"over":[21],"20":[22],"years,":[23],"its":[24],"process":[25,75,91],"and":[26,41,76,80,113,131],"consequences":[27],"have":[28,62],"not":[29,56,93],"yet":[30],"been":[31,63],"fully":[32],"scrutinized.":[33],"This":[34],"study":[35],"characterizes":[36],"the":[37,42,53,67,74,88,106,118,127,135,139,142],"employer":[38,59,89,151],"implementation":[40],"employers'":[43],"perspective":[44],"on":[45],"it.":[46],"By":[47],"conducting":[48],"ten":[49],"semi-structured,":[50],"in-depth":[51],"interviews,":[52],"authors":[54,107,143],"examine":[55],"only":[57],"how":[58],"practices":[61],"applied,":[64],"but":[65],"also":[66],"role":[68],"of":[69,117,138,150],"human":[70],"resources":[71],"management":[72],"employee":[78],"attraction":[79],"retention":[81],"practices.":[82],"The":[83],"results":[84],"suggest":[85,144],"although":[87],"clearly":[94],"structured,":[95],"some":[96],"stages":[97,149],"can":[98],"be":[99],"identified":[100,119],"as":[101],"common.":[102],"For":[103],"reason,":[105],"outline":[108],"stage":[110],"divided":[111],"framework":[112],"analyse":[114],"each":[115],"one":[116],"stages.":[120],"Furthermore,":[121],"practical":[122],"insights":[123],"are":[124],"provided":[125],"about":[126],"company's":[128],"departments":[129],"roles":[130],"link":[132],"them":[133],"to":[134],"current":[136],"state":[137],"art.":[140],"Finally,":[141],"future":[145],"investigation":[146],"particular":[148],"branding.":[152]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-10-10T00:00:00"}
