{"id":"https://openalex.org/W2972205294","doi":"https://doi.org/10.4324/9780429429156","title":"Contemporary Issues in Branding","display_name":"Contemporary Issues in Branding","publication_year":2019,"publication_date":"2019-12-06","ids":{"openalex":"https://openalex.org/W2972205294","doi":"https://doi.org/10.4324/9780429429156","mag":"2972205294"},"language":"en","primary_location":{"id":"doi:10.4324/9780429429156","doi":"https://doi.org/10.4324/9780429429156","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780429429156","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},"volume":null,"type":"book","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005424480","display_name":"Tu\u011fra Nazl\u0131 Akarsu","orcid":"https://orcid.org/0000-0003-0491-3707","observed_orcids":["https://orcid.org/0000-0003-0491-3707"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tu\u011fra Nazl\u0131 Akarsu","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0491-3707","affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"T.C. Melewar","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"T.C. Melewar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5002593670","display_name":"Pantea Foroudi","orcid":"https://orcid.org/0000-0003-4000-7023","observed_orcids":["https://orcid.org/0000-0003-4000-7023"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pantea Foroudi","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4000-7023","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.2607,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.88193833,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6234999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.6234999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3610999882221222,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.008100000210106373,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sensory-branding","display_name":"sensory branding","score":0.996999979019165},{"id":"https://openalex.org/keywords/senses","display_name":"senses","score":0.40799999237060547},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.7770000100135803},{"id":"https://openalex.org/keywords/brand-experience","display_name":"brand experience","score":0.6150000095367432},{"id":"https://openalex.org/keywords/sensory-marketing","display_name":"sensory marketing","score":0.5090000033378601}],"concepts":[{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.3869575560092926},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3701104521751404},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3307109475135803},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2114168107509613}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.4324/9780429429156","doi":"https://doi.org/10.4324/9780429429156","is_oa":false,"landing_page_url":"https://doi.org/10.4324/9780429429156","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":null,"raw_type":"book"},{"id":"pmh:oai:eprints.soton.ac.uk:434354","doi":null,"is_oa":false,"landing_page_url":"https://eprints.soton.ac.uk/434354/","pdf_url":null,"source":{"id":"https://openalex.org/S4306401019","display_name":"ePrints Soton (University of Southampton)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I43439940","host_organization_name":"University of Southampton","host_organization_lineage":["https://openalex.org/I43439940"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Book Section"},{"id":"mag:2996373705","doi":null,"is_oa":false,"landing_page_url":"https://eprints.soton.ac.uk/434354/","pdf_url":null,"source":{"id":"https://openalex.org/S4306463855","display_name":"Routledge eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319847","host_organization_name":"Routledge","host_organization_lineage":["https://openalex.org/P4310319847","https://openalex.org/P4310320547"],"host_organization_lineage_names":["Routledge","Taylor & Francis"],"type":"ebook platform"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Routledge eBooks","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4403631550","https://openalex.org/W3005915396","https://openalex.org/W4247995617","https://openalex.org/W2931246179","https://openalex.org/W2242831748","https://openalex.org/W2466555048","https://openalex.org/W6979719352","https://openalex.org/W4240405216","https://openalex.org/W2730937477","https://openalex.org/W4241815424"],"abstract_inverted_index":{"This":[0],"chapter":[1],"aims":[2],"to":[3,66],"elaborate":[4],"the":[5,13,27,33,49,60,73],"sensory":[6,76],"branding":[7,77],"in":[8,24,32],"theory":[9],"and":[10,17,21,57,78],"practice.":[11],"Since":[12],"concepts":[14,29],"of":[15,30,35,51,75],"\u201csense\u201d":[16],"\u201cexperience\u201d":[18],"are":[19,22,69,81],"interrelated":[20],"found":[23],"different":[25],"disciplines,":[26],"emerging":[28],"sense":[31],"field":[34],"marketing":[36,65,68],"is":[37,42],"discussed.":[38,82],"A":[39],"multidisciplinary":[40],"approach":[41],"utilised":[43],"by":[44],"reviewing":[45],"relevant":[46],"literature":[47],"from":[48,63],"fields":[50],"marketing,":[52],"design,":[53],"sociology,":[54],"psychology,":[55],"architecture":[56],"management.":[58],"Furthermore,":[59],"paradigm":[61],"shifts":[62],"transition":[64],"sensorial":[67],"highlighted.":[70],"In":[71],"particular,":[72],"concept":[74],"its":[79],"practices":[80]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2019-09-12T00:00:00"}