{"id":"https://openalex.org/W2970224874","doi":"https://doi.org/10.1108/ejm-01-2018-0072","title":"If you think about it more, do you want it more? The case of fairtrade","display_name":"If you think about it more, do you want it more? The case of fairtrade","publication_year":2019,"publication_date":"2019-08-27","ids":{"openalex":"https://openalex.org/W2970224874","doi":"https://doi.org/10.1108/ejm-01-2018-0072","mag":"2970224874"},"language":"en","primary_location":{"id":"doi:10.1108/ejm-01-2018-0072","doi":"https://doi.org/10.1108/ejm-01-2018-0072","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ejm-01-2018-0072","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007764724","display_name":"Roman Konopka","orcid":"https://orcid.org/0000-0002-8074-9913","observed_orcids":["https://orcid.org/0000-0002-8074-9913"]},"institutions":[{"id":"https://openalex.org/I51158804","display_name":"Massey University","ror":"https://ror.org/052czxv31","country_code":"NZ","type":"education","lineage":["https://openalex.org/I51158804"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Roman Konopka","raw_affiliation_strings":["Massey University, Auckland, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Massey University, Auckland, New Zealand","institution_ids":["https://openalex.org/I51158804"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070527434","display_name":"Malcolm Wright","orcid":"https://orcid.org/0000-0003-3334-6414","observed_orcids":["https://orcid.org/0000-0003-3334-6414"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]},{"id":"https://openalex.org/I51158804","display_name":"Massey University","ror":"https://ror.org/052czxv31","country_code":"NZ","type":"education","lineage":["https://openalex.org/I51158804"]}],"countries":["AU","NZ"],"is_corresponding":false,"raw_author_name":"Malcolm John Wright","raw_affiliation_strings":["Massey University, Auckland, New Zealand and Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Massey University, Auckland, New Zealand and Ehrenberg-Bass Institute for Marketing Science, University of South Australia, Adelaide, Australia","institution_ids":["https://openalex.org/I170239107","https://openalex.org/I51158804"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Mark Avis","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I51158804","display_name":"Massey University","ror":"https://ror.org/052czxv31","country_code":"NZ","type":"education","lineage":["https://openalex.org/I51158804"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Mark Avis","raw_affiliation_strings":["Massey University, Palmerston North, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Massey University, Palmerston North, New Zealand","institution_ids":["https://openalex.org/I51158804"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047420967","display_name":"Pamela M. Feetham","orcid":"https://orcid.org/0000-0001-8628-9973","observed_orcids":["https://orcid.org/0000-0001-8628-9973"]},"institutions":[{"id":"https://openalex.org/I51158804","display_name":"Massey University","ror":"https://ror.org/052czxv31","country_code":"NZ","type":"education","lineage":["https://openalex.org/I51158804"]}],"countries":["NZ"],"is_corresponding":false,"raw_author_name":"Pamela M. Feetham","raw_affiliation_strings":["Massey University, Palmerston North, New Zealand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Massey University, Palmerston North, New Zealand","institution_ids":["https://openalex.org/I51158804"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2056,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":{"value":0.77973568,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"53","issue":"12","first_page":"2556","last_page":"2581"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.29440000653266907,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.29440000653266907,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.1363999992609024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14167","display_name":"Consumer behavior in food and health","score":0.1306000053882599,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/deliberative-thinking","display_name":"deliberative reasoning","score":0.9229999780654907},{"id":"https://openalex.org/keywords/dual-process-theory","display_name":"dual-process theory","score":0.7760000228881836},{"id":"https://openalex.org/keywords/consumer-preferences","display_name":"consumer preferences","score":0.6460000276565552},{"id":"https://openalex.org/keywords/low-involvement-products","display_name":"low-involvement products","score":0.7020000219345093},{"id":"https://openalex.org/keywords/mere-exposure","display_name":"mere exposure","score":0.5440000295639038},{"id":"https://openalex.org/keywords/stimulus-familiarity","display_name":"stimulus familiarity","score":0.6740000247955322},{"id":"https://openalex.org/keywords/theory-of-memory","display_name":"memory theory","score":0.4410000145435333},{"id":"https://openalex.org/keywords/cognitive-load","display_name":"cognitive load","score":0.7070000171661377},{"id":"https://openalex.org/keywords/time-constraints","display_name":"time constraints","score":0.5059999823570251},{"id":"https://openalex.org/keywords/best-worst-scaling","display_name":"best-worst scaling","score":0.5960000157356262},{"id":"https://openalex.org/keywords/heuristic-processing","display_name":"heuristic processing","score":0.3700000047683716},{"id":"https://openalex.org/keywords/ethical-consumption","display_name":"ethical consumption","score":0.41200000047683716}],"concepts":[{"id":"https://openalex.org/C2776946740","wikidata":"https://www.wikidata.org/wiki/Q358652","display_name":"Deliberation","level":3,"score":0.7309393286705017},{"id":"https://openalex.org/C2778720087","wikidata":"https://www.wikidata.org/wiki/Q201436","display_name":"Logo (programming language)","level":2,"score":0.7160592079162598},{"id":"https://openalex.org/C150506046","wikidata":"https://www.wikidata.org/wiki/Q6667822","display_name":"Logos Bible Software","level":2,"score":0.6729916334152222},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5419380068778992},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.4664057791233063},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4500199556350708},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.441241979598999},{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.41842421889305115},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.39577874541282654},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.38197776675224304},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3605334758758545},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3263265788555145},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.30650800466537476},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2516629695892334},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.19871816039085388},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19192183017730713},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.16583755612373352},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.14596322178840637},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ejm-01-2018-0072","doi":"https://doi.org/10.1108/ejm-01-2018-0072","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ejm-01-2018-0072","pdf_url":null,"source":{"id":"https://openalex.org/S89389284","display_name":"European Journal of Marketing","issn_l":"0309-0566","issn":["0309-0566","1758-7123"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Journal of Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":58,"referenced_works":["https://openalex.org/W1486238909","https://openalex.org/W1539896512","https://openalex.org/W1581876653","https://openalex.org/W1892373822","https://openalex.org/W1967600097","https://openalex.org/W1973333057","https://openalex.org/W1988631338","https://openalex.org/W1991160782","https://openalex.org/W2002352827","https://openalex.org/W2005929253","https://openalex.org/W2006942639","https://openalex.org/W2011796832","https://openalex.org/W2012326846","https://openalex.org/W2022112401","https://openalex.org/W2023113234","https://openalex.org/W2026099942","https://openalex.org/W2036580464","https://openalex.org/W2039538870","https://openalex.org/W2040351874","https://openalex.org/W2043358478","https://openalex.org/W2044032478","https://openalex.org/W2044859295","https://openalex.org/W2055587085","https://openalex.org/W2058506500","https://openalex.org/W2068535673","https://openalex.org/W2069517847","https://openalex.org/W2075318833","https://openalex.org/W2077006284","https://openalex.org/W2079421511","https://openalex.org/W2084335597","https://openalex.org/W2085779318","https://openalex.org/W2089068257","https://openalex.org/W2092285401","https://openalex.org/W2106217054","https://openalex.org/W2120841429","https://openalex.org/W2125910494","https://openalex.org/W2128299237","https://openalex.org/W2128498260","https://openalex.org/W2129083496","https://openalex.org/W2132839057","https://openalex.org/W2137868534","https://openalex.org/W2138921773","https://openalex.org/W2143772661","https://openalex.org/W2145159192","https://openalex.org/W2152723621","https://openalex.org/W2155479778","https://openalex.org/W2168307186","https://openalex.org/W2196943722","https://openalex.org/W2308881006","https://openalex.org/W2395566370","https://openalex.org/W2401872252","https://openalex.org/W2520281930","https://openalex.org/W2535946766","https://openalex.org/W2560296214","https://openalex.org/W2570546749","https://openalex.org/W2781453620","https://openalex.org/W4231522547","https://openalex.org/W6999293065"],"related_works":["https://openalex.org/W2340619808","https://openalex.org/W2963851460","https://openalex.org/W939658576","https://openalex.org/W6921458811","https://openalex.org/W2033740283","https://openalex.org/W3190491606","https://openalex.org/W3133654401","https://openalex.org/W2188001272","https://openalex.org/W2044947722","https://openalex.org/W2589250449"],"abstract_inverted_index":{"Purpose":[0],"There":[1,396],"are":[2],"substantive":[3],"disagreements":[4],"about":[5],"whether":[6,34,62],"encouraging":[7],"deliberative":[8,38,205],"thinking":[9,39,136,208],"increases":[10,40],"consumer":[11,409],"preference":[12,223],"in":[13,92,139,203,211,221,354,401,420],"low-involvement":[14],"product":[15],"categories.":[16],"The":[17,81,106,300,370,411],"authors":[18],"draw":[19],"on":[20,54,61,176,432],"dual-process":[21,405,418],"theory":[22],"to":[23,28,76,289,311,322,331,343,407,426],"add":[24],"rare":[25],"experimental":[26,104],"evidence":[27,60],"this":[29,55,96,315],"debate.":[30],"They":[31],"also":[32,302],"investigate":[33,408,427],"the":[35,44,63,66,77,84,87,102,177,180,189,204,222,233,241,247,305,323,332,335,358,365,373,377,383,415,428,440],"effect":[36,270,429,441],"of":[37,43,49,65,89,109,112,160,179,235,259,282,294,334,360,376,385,417,430,442],"with":[41,126,256,279,390],"familiarity":[42,286,333],"stimuli,":[45],"as":[46,95,261],"different":[47,52],"theories":[48,258,281,406,419],"memory":[50,283],"yield":[51],"predictions":[53],"point.":[56],"Finally,":[57],"they":[58],"provide":[59],"effectiveness":[64,384],"Fairtrade":[67,190,244,306,378],"logo":[68,245,307,379],"arises":[69],"more":[70,209,242,272],"from":[71],"mere":[72],"exposure":[73],"or":[74,171,350],"attention":[75],"ethical":[78,90,229,324,386],"claim.":[79],"Design/methodology/approach":[80],"context":[82],"for":[83,101,224,240,271],"research":[85,301,371],"is":[86,137,183,237,254,277,316,397],"use":[88,416],"logos":[91,144,187,387],"packaged":[93],"coffee,":[94],"provides":[97],"a":[98,127,192,268,423],"realistic":[99],"setting":[100],"desired":[103],"manipulations.":[105],"fieldwork":[107],"consists":[108],"two":[110],"sets":[111],"trade-off":[113],"experiments":[114],"\u2013":[115],"rankings":[116],"based":[117],"conjoint":[118],"analysis":[119],"(n":[120,132],"=":[121,133,219],"360)":[122],"and":[123,150,163,191,313,326,380,435],"best-worst":[124],"scaling":[125],"balanced":[128],"incomplete":[129],"block":[130],"design":[131],"1,628).":[134],"Deliberative":[135],"manipulated":[138,184],"three":[140],"ways:":[141],"by":[142,156,164,185,393],"varying":[143,186],"between":[145,188],"visual":[146],"(Type":[147,152,169,174],"1":[148],"processing)":[149,154],"lexical":[151],"2":[153],"treatments,":[155],"post":[157],"hoc":[158],"classification":[159],"time":[161,167],"taken,":[162],"imposing":[165],"either":[166],"constraints":[168],"1)":[170],"cognitive":[172],"load":[173],"2)":[175],"completion":[178],"task.":[181],"Familiarity":[182],"fictional":[193,248],"Exchange":[194,249],"Ethics":[195,250],"logo.":[196,231,251,336],"Findings":[197],"Consumers":[198],"do":[199],"have":[200,267],"higher":[201],"preferences":[202],"treatment":[206],"conditions;":[207],"results":[210],"an":[212,228],"18":[213],"per":[214,319,328],"cent":[215,320,329],"increase":[216,389],"(Cohen\u2019s":[217],"d":[218],"0.25)":[220],"choices":[225],"that":[226,264,284,304,314,382,403],"display":[227],"cobranded":[230],"Surprisingly,":[232],"impact":[234],"deliberation":[236,265,345,362,392,431,438],"not":[238,347],"greater":[239,269],"familiar":[243,273],"than":[246],"This":[252],"result":[253,353],"inconsistent":[255],"strength-based":[257],"memory,":[260],"these":[262],"predict":[263],"will":[266],"stimuli.":[274],"However,":[275],"it":[276],"consistent":[278],"newer":[280],"acknowledge":[285],"can":[287],"lead":[288],"activation":[290],"confusion,":[291],"reducing":[292],"retrieval":[293],"pre-existing":[295],"knowledge":[296],"into":[297],"working":[298],"memory.":[299],"shows":[303,381,436],"has":[308],"substantial":[309],"utility":[310],"consumers,":[312],"approximately":[317],"59":[318],"due":[321,330],"claim":[325],"41":[327],"Research":[337],"limitations/implications":[338],"In":[339],"field":[340],"conditions,":[341],"attempts":[342],"manipulate":[344],"may":[346,351,363,388],"be":[348],"effective":[349],"simply":[352],"reduced":[355],"attention.":[356],"Also,":[357],"costs":[359],"increasing":[361],"outweigh":[364],"benefits":[366],"obtained.":[367],"Practical":[368],"implications":[369],"confirms":[372],"heuristic":[374],"value":[375],"additional":[391],"shoppers.":[394],"Originality/value":[395],"relatively":[398],"little":[399],"work":[400],"marketing":[402],"applies":[404],"behaviour.":[410],"present":[412],"study":[413],"extends":[414],"marketing,":[421],"demonstrates":[422],"new":[424],"method":[425],"brand":[433],"choice":[434],"how":[437],"magnifies":[439],"endorsing":[443],"logos,":[444],"including":[445],"unfamiliar":[446],"logos.":[447]},"counts_by_year":[{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2019-09-05T00:00:00"}
